Name: SAP Customer Identity and Access Management
Author: SAP

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Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.

Premium P1

Premium P2

Microsoft Entra ID

Device Management

Device Management + Identity

Core Directory

JumpCloud Platform

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SAP Customer Identity and Access Management

Customer Identity and Access Management (CIAM)

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Customer Identity and Access Management (CIAM) solutions create classes of end-users and control their access to apps, programs, and other assets. CIAM solutions automatically authenticates users based on identity without administrator intervention.

Self-Service Registration

A program that allows customers to add or update their own information with minimal assistance.

Identity Verification

Performs identity checks such as examinations of government documents, KYC/AML verifications, or facial recognition.

Directory Services

A program that consolidates, secures, and distributes user identities from a single access point.

User Analytics

Track customer behavior such as who is accessing what applications and how often, to help measurably improve Customer Identity and Access Management.

Enables secure customer data flow between customer identity and access management systems, across customer facing applications, and other internal / external databases.

Identity Federation

Eases access barriers between customer identities and accesses by sharing the customer identity across different systems, networks, and cloud environments.

Policy and Consent Management

The solution enables customers to view and manage their own preferences, permissions, and consents associated with their identity.

User Provisioning

Allows an admin to manage user access to services and applications by automating the process of adding, updating, and deleting user accounts.

Enables customers to create an account or log into existing accounts by authenticating with information from their social media accounts.

Identity Management

Identity management software manages information about the identity of software users and controls access to corporate resources

ID-Management Access Control

Authorization or restriction of access to information depending on role

ID Management Single-Sign On (SSO)

The ability to login to the system once, gaining access to all systems without the need for logging in again

Multi-Factor Authentication

Using multiple, independent components to gain access

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Customer Identity and Access Management (CIAM) Solutions

SAP Customer Identity and Access Management

Overview

What is SAP Customer Identity and Access Management?