Name: SAP Customer Loyalty Management
Author: SAP

Help Desk

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Software Configuration Management

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Business Intelligence (BI)

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Finance and Accounting

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Corporate Learning Management

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Audio Editing

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Email Marketing

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Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Call Recording

Customer Relationship Management (CRM)

Sales

Commercial Drone

Medical Billing

Online Ordering

Revenue Cycle Management (RCM)

Vertical-Specific

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SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programs to customers.

Okendo is a customer marketing platform for Shopify brands, that helps brands build stronger customer relationships. Okendo gives brands  insights into customer preferences and behaviors to drive customer advocacy, and deliver more personalized customer experiences. Okendo is also used to drive trust and conversions with customer ratings, reviews, visual UGC, Q&A and NPS.

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SAP Customer Loyalty Management

Customer Loyalty Program Software helps companies manage complex incentive programs in real time. They typically provide a way of identifying loyal customers, understanding their behaviors, and then rewarding them to return to your store or online location.

Customer Loyalty Program

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Customer Loyalty Program Software

SAP Customer Loyalty Management

Overview

What is SAP Customer Loyalty Management?