Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Environmental Health and Safety (EHS)

Meeting Management

Procurement

VoIP

Enterprise

Accounting

Expense Management

Spend Management

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Cost Management

Cloud Storage

Component Content Management

Converged Network Adapters (CNAs)

Data Center Infrastructure Management

Data Observability

Data Pipeline

Extended Detection and Response (XDR)

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Managed Print

Network Performance Monitoring

Password Management System

Release Management

Remote Support

Session Border Controllers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Creative Collaboration

Direct Mail Automation

Email Marketing

Gamification

Intent Data

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Multichannel Retail

Presales

Sales Intelligence

Sales

Certificate Lifecycle Management

Security

Architecture

Commercial Drone

Construction Accounting

Hotel Management

Loan Servicing

Oil and Gas

Public Sector Software

Telemedicine

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Tech Cares 2021

Users have found the software to be extremely helpful in automating campaign planning, selecting target audiences, and generating essential reports for business stakeholders. By utilizing the software, users are able to efficiently plan and test marketing campaigns, define target segments, select communication channels, and analyze the results. The software has proven to be a valuable tool in increasing customer base, revenue, and subscriber list growth for many users who have used it for scheduling emails and creating unsubscribe links to nurture leads. Its versatility has been demonstrated by a leading telecom operator who has successfully leveraged the software for various use cases. Furthermore, organizations have utilized the software to manage credit card business leads and conversion, resulting in improved business processes, reduced time to market, and enhanced customer service functions.

Users appreciate the ability to centralize their marketing outreach efforts using this software and track interactions seamlessly. Key use cases of the product include campaign automation, workflow management, A/B testing, lead nurturing, and data management. The platform's ability to store all data in one centralized location allows users to easily translate and display it in different ways. Users have also praised the software for its user-friendliness and effectiveness in improving online marketing approaches, managing clients, and controlling business promotions. In addition to campaign definition, design, approval/rejection, and execution capabilities, the software has proven instrumental in monitoring customers' progress and conducting comparisons with other companies. Overall, users have found this software indispensable for streamlining their marketing efforts and achieving their business goals.

Based on user feedback, the software has several benefits, including helping businesses generate new leads, achieve sales and marketing goals, improve the conversion ratio, and create better returns on investment. Customers recommend the software for mid marketing and enterprise organizations as it supports agile campaign management at a rapid scale. Additionally, users suggest that educating individuals before utilizing the software can help save time when processing data and results. One improvement opportunity mentioned is reducing the cost of service.

• Easy to use: SAS Marketing Automation Tool has a user-friendly platform with the ability to perform statistical tests and customize the tool. It also allows for scenario building and sensitivity analysis, making it ideal for businesses looking to increase their customer base. 

• Automated capabilities: Personalized subject lines and copies help nurture leads. The software also helps users centralize marketing outreach, track interactions, and optimize campaigns. 

• Adaptability: The tool supports agile campaign management at scale and also allows users to analyze their development in various areas, predict market solutions, and adjust sales/conversion campaigns as needed.  

The most common cons mentioned by users of SAS Marketing Automation are: 

• The UI needs refreshing and may not be intuitive for those without prior training. 

• Complex programming language makes it difficult to install and utilize for smaller companies. 

• Security bugs can cause data to be public, raising concerns about privacy.  

SAS 360 Engage enables marketing, sales and service teams to set up, automate and track activities in a repeatable fashion from a single omnichannel marketing hub. Users can define target segments, prioritize selection rules, assign messages, orchestrate schedules, automatically execute campaigns and analyze marketing performance.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Kenshoo

Skai

SAS 360 Engage

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 45,000 organizations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Cross-Channel Campaign Management Software

SAS 360 Engage
Formerly SAS Marketing Automation

Overview

What is SAS 360 Engage?