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Users have found the software to be extremely helpful in automating campaign planning, selecting target audiences, and generating …
SAS 360 EngageFormerly SAS Marketing Automation
Overview
What is SAS 360 Engage?
SAS 360 Engage enables marketing, sales and service teams to set up, automate and track activities in a repeatable fashion from a single omnichannel marketing hub. Users can define target segments, prioritize selection rules, assign messages, orchestrate schedules, automatically execute…
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What is SAS 360 Engage?
SAS 360 Engage enables marketing, sales and service teams to set up, automate and track activities in a repeatable fashion from a single omnichannel marketing hub. Users can define target segments, prioritize selection rules, assign messages, orchestrate schedules, automatically execute campaigns…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Product Details
- About
- Tech Details
What is SAS 360 Engage?
SAS 360 Engage enables marketing, sales and service teams to set up, automate and track activities in a repeatable fashion from a single omnichannel marketing hub. Users can define target segments, prioritize selection rules, assign messages, orchestrate schedules, automatically execute campaigns and analyze marketing performance.
SAS 360 Engage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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- Recommendations
Users have found the software to be extremely helpful in automating campaign planning, selecting target audiences, and generating essential reports for business stakeholders. By utilizing the software, users are able to efficiently plan and test marketing campaigns, define target segments, select communication channels, and analyze the results. The software has proven to be a valuable tool in increasing customer base, revenue, and subscriber list growth for many users who have used it for scheduling emails and creating unsubscribe links to nurture leads. Its versatility has been demonstrated by a leading telecom operator who has successfully leveraged the software for various use cases. Furthermore, organizations have utilized the software to manage credit card business leads and conversion, resulting in improved business processes, reduced time to market, and enhanced customer service functions.
Users appreciate the ability to centralize their marketing outreach efforts using this software and track interactions seamlessly. Key use cases of the product include campaign automation, workflow management, A/B testing, lead nurturing, and data management. The platform's ability to store all data in one centralized location allows users to easily translate and display it in different ways. Users have also praised the software for its user-friendliness and effectiveness in improving online marketing approaches, managing clients, and controlling business promotions. In addition to campaign definition, design, approval/rejection, and execution capabilities, the software has proven instrumental in monitoring customers' progress and conducting comparisons with other companies. Overall, users have found this software indispensable for streamlining their marketing efforts and achieving their business goals.
• Easy to use: SAS Marketing Automation Tool has a user-friendly platform with the ability to perform statistical tests and customize the tool. It also allows for scenario building and sensitivity analysis, making it ideal for businesses looking to increase their customer base.
• Automated capabilities: Personalized subject lines and copies help nurture leads. The software also helps users centralize marketing outreach, track interactions, and optimize campaigns.
• Adaptability: The tool supports agile campaign management at scale and also allows users to analyze their development in various areas, predict market solutions, and adjust sales/conversion campaigns as needed.
The most common cons mentioned by users of SAS Marketing Automation are:
• The UI needs refreshing and may not be intuitive for those without prior training.
• Complex programming language makes it difficult to install and utilize for smaller companies.
• Security bugs can cause data to be public, raising concerns about privacy.
Based on user feedback, the software has several benefits, including helping businesses generate new leads, achieve sales and marketing goals, improve the conversion ratio, and create better returns on investment. Customers recommend the software for mid marketing and enterprise organizations as it supports agile campaign management at a rapid scale. Additionally, users suggest that educating individuals before utilizing the software can help save time when processing data and results. One improvement opportunity mentioned is reducing the cost of service.