Pros
• Easy to use: SAS Marketing Automation Tool has a user-friendly platform with the ability to perform statistical tests and customize the …
SAS Marketing Automation
SAS Marketing Automation
SAS Marketing Automation
Overview
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- No setup fee
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- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Tech Details
What is SAS Marketing Automation?
SAS Marketing Automation Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Pros
• Easy to use: SAS Marketing Automation Tool has a user-friendly platform with the ability to perform statistical tests and customize the tool. It also allows for scenario building and sensitivity analysis, making it ideal for businesses looking to increase their customer base. • Automated capabilities: Personalized subject lines and copies help nurture leads. The software also helps users centralize marketing outreach, track interactions, and optimize campaigns. • Adaptability: The tool supports agile campaign management at scale and also allows users to analyze their development in various areas, predict market solutions, and adjust sales/conversion campaigns as needed.
Cons
The most common cons mentioned by users of SAS Marketing Automation are: • The UI needs refreshing and may not be intuitive for those without prior training. • Complex programming language makes it difficult to install and utilize for smaller companies. • Security bugs can cause data to be public, raising concerns about privacy.