SAS BI - Not so great Business Intelligence software
Use Cases and Deployment Scope
SAS Business Intelligence is mainly used by the analytics teams across organizations in order to create interactive reports and dashboards. The employees are not dependent [on] clunky Excel reports and dashboard[s] anymore and are able to have access to reports, dashboards, and insights on the go with the help of mobile apps. Also, lot of features are inbuilt to do predictive analysis as well instead of just descriptive analysis.
Pros
- Provides the flexibility to the end user to slice and dice the data.
- Anyone can make predictive models with the help of in-built algorithms without the need to write a single line of code or knowledge of what's under the hood of algorithms.
- The feature to simply ask a question related to data and getting a response in form of text, chart or graph is amazing.
Cons
- SAS Business Intelligence is very expensive.
- There is a steep learning curve to be proficient at using SAS Business Intelligence even for people experienced with BASE SAS.
- Limited functionality as it doesn't integrate with open source tools like Julia, Python or R.
Return on Investment
- End users of dashboards are more self reliant in terms of making changes to reports.
- One doesn't need to use other software for basic predictions and forecasts.
- Decision making has become prompt and data backed as people are equipped with reports and insights anywhere and with any device.
Alternatives Considered
Visual Studio IDE
Other Software Used
Adobe Advertising Cloud (formerly Adobe Media Optimizer), Adobe Analytics



