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TrustRadius Content Director Content Director


What is Content Director? Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality…

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Recent Reviews

TrustRadius Insights has proven to be a valuable tool in various industries and educational institutions. The Communications and Marketing office at …
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View all pricing Content Director

From $333/month

Billed annually

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Details

What is Content Director? Content Director Features

  • Supported: Smart Calendar
  • Supported: Content Sourcing
  • Supported: Scheduling
  • Supported: Analytics Content Director Screenshots

Screenshot of Smart CalendarScreenshot of Content SourcingScreenshot of Analytics Content Director Video

Marketers struggle with content marketing: with limited time, resources, and budget, it's hard for them to scale their content strategy to get impacting results. Content Director helps them publish more quality content, save time and generate positive ROI. More info at: Content Director Competitors Content Director Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish

Frequently Asked Questions Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more leads Content Director starts at $12.

Buffer and Adobe Experience Manager Livefyre are common alternatives for Content Director.

The most common users of Content Director are from Small Businesses (1-50 employees). Content Director Customer Size Distribution

Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)10%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know! has proven to be a valuable tool in various industries and educational institutions. The Communications and Marketing office at the University of San Francisco has effectively used to aggregate and curate mentions of the university in social media, creating an ongoing narrative about the university's impact based on user-generated content from the USF community. This has allowed them to showcase the university's achievements and engage with their audience more effectively. In education, has been instrumental in helping users stay updated on the latest developments. A user who curates articles on current technology uses in education using has saved countless hours of research by accessing a wealth of relevant information in one centralized platform. This allows educators and administrators to stay informed about the latest trends and innovations in their field, ultimately enhancing their teaching methods and improving student outcomes. Additionally, serves as a reliable source for sharing meaningful information. Educational organizations like TeachThought have leveraged to disseminate their own articles as well as content from trusted sources. By doing so, they ensure that their audience has access to curated material from credible sources, which is crucial in an era of misinformation and fake news. Beyond the realm of education, has served as a versatile marketing tool for companies. Users have found it useful for finding interesting articles to share both internally and with clients, demonstrating their understanding of industry trends and thought leadership. By aggregating and filtering data, enables users to build upon their existing knowledge base effectively without requiring a large workforce dedicated to blogging or content creation. For authors and self-publishers, offers an efficient way to discover and share relevant articles within their niche. With features like the bookmarklet, users can quickly grab articles, write reviews, set up relevant SEO tags, and share them across multiple social media platforms. This level of convenience not only helps authors build their platform but also establishes them as experts in their field.'s impact extends beyond content curation and marketing. It has fostered collaboration among professionals from different industries, allowing them to share insights, best practices, and case studies. In fields such as Information Technology, ECommerce, Internet, and Software development, has become a go-to platform for professionals seeking thought leadership promotion, training opportunities, and professional development resources. Additionally, organizations have found value in using to keep abreast of pertinent topics and trends. For example, an organization specializing in education can use to sift through the thousands of education-related articles on the internet, ensuring that they have a better pulse on what their members, advocates, and followers care about. This enables them to tailor their messaging and offerings to meet the needs and interests of their audience more effectively. Moreover, has made it effortless to share and re-share articles on social platforms. This ease of sharing has resulted in highly retweeted and shared items, amplifying the reach and impact of curated content. Users have leveraged this feature to disseminate valuable information about specific topics in sectors such as therapy descriptions or conference details in different cities. Another powerful use case for is the ability to create curated collections for specific topics. Users can build collections focused on therapy descriptions, conference details, or even recommendations for things to do in a particular city. By curating these collections, users can provide a centralized hub of information that is easily accessible for themselves or others who share similar interests or objectives. Ultimately, has proven itself as an invaluable tool for content curation, collaboration, knowledge sharing, and thought leadership promotion across various industries, including education, marketing, and professional development. The product's ability to aggregate and filter vast amounts of information saves users time and effort while allowing them to stay informed about industry trends, engage with their audiences more effectively, and establish themselves as experts in their respective fields.

Content Marketing: Several users have found the Content Marketing feature to be extremely beneficial. It enables them to monitor keywords, select the best content, and create unique content items with their own URLs that link back to the original source. This makes it effortless for them to share curated content through their social media channels.

Integration Feature: The integration feature of the platform is highly appreciated by users. They mention that it effectively pulls in content and display items from various sources on the topic page. Additionally, they like how they can easily configure and embed topics into their own website, seamlessly integrating it into their branded platform.

Flexibility and Time-saving: Users find the platform to be flexible and efficient in saving time. One aspect that stands out is the ability to edit everything related to a curated item, including headlines, images, and descriptions while still having the necessary link back to the original source automatically generated. This eliminates the need for creating separate blog items and significantly streamlines workflows.

  1. Limited content filtering options: Some users have expressed frustration with the limited options for filtering and organizing the feed results in They have mentioned that initially they received irrelevant articles in their feed, which affected their user experience.

  2. High pricing for business version: Several reviewers have found the pricing of the business version of to be expensive, especially for individual writers. They believe that a more affordable option should be available to cater to a wider range of users.

  3. Difficulty in blocking advertisements: Users have reported difficulty in blocking advertisements for products from the suggestions area on This has been perceived as a time-wasting activity by some customers, impacting their overall satisfaction with the platform.

Attribute Ratings


(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
Penelope Silvers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I first began with to discover and share interesting articles with other writers, authors, and aspiring authors. Daily I scour the web for news and changing trends in the self-publishing industry. As an author, I use it to help build my platform and position myself as an expert. As I progressed, I found very powerful in enabling me to share content--and share it quickly. If I find an article worth sharing, I can use the bookmarklet to grab it, write my review, set up relevant tags for SEO, share on multiple social media networks, and even publish to my blog! Content curation with has helped me sharpen my writing and social media skills, learn, teach, and interact with other professionals. Oh, and it's fun, too!
  • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
  • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
  • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
  • Low Adoption rate by social media users. Most writers still don't understand how it can benefit their author platform.
  • Pricing for business version can be a bit out of the league of most writers. Full version is $79/month. You can always use the free version.
If you're trying to establish yourself as a expert in your field, is a wonderful platform to do this. First ask yourself: Who is my target audience? What am I trying to achieve by using content curation? How will my audience benefit from the information I compile? What is the ease in getting started? How does the platform help me find my topics? How well does the platform help me share?
Deborah Banker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I personally use Scoop It to curate articles on current technology uses in education. It is not being used across a department or organization. It addresses the countless hours of research that would be necessary to keep abreast of latest developments.
  • It pulls articles from a vast array of sources based on particular keywords.
  • The reminders of what is occurring with respect to Scoop It via email is wonderful.
  • Allows for following other "Scoopers."
  • Can't seem to get the advertisements for products blocked from the suggestions area. Scrolling through all of them is a real time wasting activity.
Don't know how to answer this one....
Score 10 out of 10
Vetted Review
Verified User
We use to help us sift through the thousands of education-related articles that circulate on the internet every day. It helps us keep a better pulse on what our members, advocates and followers care about. makes sharing and re-sharing on our social platforms extremely easy. Some of our most retweeted and most shared items are from articles we found on
  • Narrows the amount of articles to sift through every day
  • Makes sharing good content simple
  • Keeps track of analytics
  • It's easy to overuse, it's so easy to share, you might not initially realize just how often you are sharing posts.
We use every day. Again, makes sharing and re-sharing on our social platforms extremely easy. Some of our most retweeted and most shared items are from articles we found on
How easy is it to set up filters to narrow content choices? How easy is it to find people with similar content? How do you cultivate good followers and overall content? What are the best practices for using for my specific industry?
February 04, 2015

Heather MacCorkle Edick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We used at TeachThought to share our articles and articles from other educational organizations that we found impressive, related to content we provided, or related to important trends in education.
  • I love how easy it is to Scoop an article from another user. That makes content curation easy and it helps you to promote the thoughts or resources another has provided.
  • I love how easy it is to favorite or like an item.
  • Following another user is simple and receiving updates from all the users you are following is easy.
  • Finally, I appreciate how easy it is to curate content using the feed feature. It is also easy to remove content from the feed.
  • I would like the feed results to be easier to filter and use. I was getting quite a bit of junk for a while and it took a bit of time to ensure that I wasn't receiving links to irrelevant articles in my feed.
If someone wants to share content with others about a specific topic, the site makes that very easy. It is also easy to build a network of users who share your interests.
Thomas Listerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Communications and Marketing office at the University of San Francisco is using to aggregate and curate mentions of the university in social media. It addresses the business problem of being able to curate and create the ongoing story about how the university changes the world from here, based on user-generated content provided by the USF community.
  • Content Marketing - The ability to monitor for key words, select the best content, edit and create a unique content item with its own URL that links back to the original source, and then simply share that content item through own social media channels.
  • Integration - the monitoring pulls in content and display items from many different sources really well on the topic page. Topics can be configured and embedded into your own website to become a part of your branded platform(s).
  • Flexibility - the possibility to edit everything related to a curated item (headline, image, description, add insights) and still have the necessary link back to the original source built in by default. This saves a lot of time and effort compared to creating separate blog items.
  • I would love to have the ability to RSS-feed scooped items categorized by tags
  • The e-newsletter extension is promising and really helpful for us. It could be built out more to allow for more flexibility around content arrangement and targeting.
  • The analytics report gives a detailed aggregated overview, but the usability and ability to look at specific scoops could be improved. does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there.
Casey Gold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized helped to fill the void of having information that was too cluttered with unreliable data with trusted sources of meaningful information pertaining to our line of business. It was used as a marketing tool to gather and share thoughtful data in our particular market. I used to find interesting articles to share internally and with clients to show that we understood their thoughts and business intentions. By having a account, we were able to access and filter data to build on our already extensive knowledge base, but also allow us to use our business resources appropriately by not having to have a large workforce for blogging. It allowed us to keep our company budgets in working order and gave us great sources to use as proof for our concepts and ideas.
  • The site is simple to use and laid out in a logical manner that allowed for easy access to pertinent information.
  • As the site grows, so does the number of searchable topics. It creates near perfect topics and content to match our business.
  • What really adds value to the site, is that there is the ability to share the content through many of the most popular forms of social media. It brings another level of inclusion and communication between the many different social media sites.
  • When we first implemented the usage of the topics of search were very limited, but as the popularity grows, so does the number of searchable topics. has the ability for nearly anyone to benefit from using it. Topics are not limited and the ability to share content across multiple sources allows for an integrated source of trusted content. It is believed that a tool like this would be best suited for "start-ups" and the liking but I believe that this has the making for improving the thought catalogs of many different types of businesses and industries.
Score 9 out of 10
Vetted Review
Verified User
To collaborate by sharing industry content, including trends, products, case studies and best practices in Information Technology, ECommerce, Internet, Software development, business analytics. helps directly with thought leadership promotion, training and professional development.
  • Collects and delivers keyword targeted Internet news
  • Recommends news if relevant
  • Timely news and content delivery
  • Add feature of learning based auto content publication of moderated (decorum) content - news feed / news paper model like
  • Add advanced search archive of personal scoop.its
  • Promote mobile app interface
  • Needs targeted (private) group content sharing feature.
It is well suited as a digital clipping service. It needs a targeted (private) group content sharing feature.
Score 10 out of 10
Vetted Review
Verified User
We use as a magnifying glass to highlight something we want to put emphasis on in our publicity or education. For example, we teach a therapy called chelation, so we have a describing what that therapy is, and we can update it regularly. We create a for each city that we hold a conference in, including hotel and airport information with specific links, and fun highlights of what to do while you're there.
  • Graphics are's strength. sites look great on social media; they invite people in to a much larger room of information, and engage them with color and well-placed articles. We love the design and it is very easy to share.
  • We like the fact that we can add a few comments of our own as well as recommend other sources. This keeps the information personal.
  • For important topics, one facebook post or one article illustration just isn't enough. allows us to cluster information that is obviously tied together but gives a variety of perspectives on a topic.
  • We wish we could have control over the font
  • We don't find the suggested articles page helpful- most of the time the articles aren't useful to us
It is important to have one unified theme when making a site.
It is a great tool when you know that information will need to be added or changed over time. You can have a consistent site, but change the articles as much as you want.
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