Starting at $3,588 per year
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What is Scratcher.io?
Scratcher is a gamification platform designed for marketeers, e-commerce and businesses. Merchants can use the software to design, set up and manage their interactive customer experiences. The vendor states the Scratcher platform was engineered for reliability, strength and user friendliness,…
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$3588
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $3,588 per year
Product Details
- About
- Tech Details
What is Scratcher.io?
Scratcher is a gamification platform designed for marketeers, e-commerce and businesses. Merchants can use the software to design, set up and manage their interactive customer experiences. The vendor states the Scratcher platform was engineered for reliability, strength and user friendliness, making enterprise-level technology available to businesses of all sizes. By presenting products or services in an interactive way companies can activate and engage their target group with high performance and conversion rates via game concepts as the focal point.
The vendor states that Scratcher can be used to:
The vendor states that Scratcher can be used to:
Generate more leads with interactive campaigns
Gamification helps to keep customers coming back, by making lead generation fun and entertaining to drive conversion. Gamification can generate new leads by making e.g., email signup a participation requirement. To convert at a high rate, lead generation must give more than it takes. Since the games offer to give something right now in return for the information the customer provides, it is a hard offer to refuse. This is called the power of reciprocity. When people receive something, they feel obligated to return the favor. As its gamification creates a fun, exciting, and engaging experience for visitors, the user can collect valuable data about each visitor to drive new sales and customer loyalty.
gamified loyalty programs​
Gamification in loyalty programs can be introduced to achieve several goals. Among a few is, introducing existing consumers to new versions of products, driving desired consumer behavior. In addition, it can also improve consumer retention. Gamification can be used to improve repeat purchases.
Gamification in loyalty programs. How it incorporates into a specific program ultimately depends on the user's business, e.g. what demographics of customers fit into for instance. From this understanding, a gamified narrative to appeal to the main customer base can be created. The vendor states that their most effective loyalty programs encourage, incentivize, and reward their customers to engage with the brand. Indeed, devotion and engagement can encourage customers to repeatedly choose one brand and its products over the competition.
Gamification in loyalty programs. How it incorporates into a specific program ultimately depends on the user's business, e.g. what demographics of customers fit into for instance. From this understanding, a gamified narrative to appeal to the main customer base can be created. The vendor states that their most effective loyalty programs encourage, incentivize, and reward their customers to engage with the brand. Indeed, devotion and engagement can encourage customers to repeatedly choose one brand and its products over the competition.
Gamification and the customer journey​
Implementing gamification into the customer journey can make a difference in terms of customer engagement and activation. So, by using gamification, the Scratcher use can activate these customers. Then, they may visit, purchase, and recommend the brand. This can drive sales, such as a sale from an existing active customer or a dormant customer being activated and begin purchasing. It can also be a customer turning into an advocate and promoting the company to new customers, or a one-time customer turning into a frequent buyer.
Gamification of the customer journey starts with a deeper understanding and knowledge of visitors and customers, and trying to identify the stage where the visitor or customer gets stuck. In addition, if there is a stage where some customers become inactive after making their first purchase, gamification can be used to engage them.
Gamification of the customer journey starts with a deeper understanding and knowledge of visitors and customers, and trying to identify the stage where the visitor or customer gets stuck. In addition, if there is a stage where some customers become inactive after making their first purchase, gamification can be used to engage them.
Gamification improves customer retention
While gamification can be used as an acquisition tool, it can also be deployed to retain customers. In fact, an engaged consumer is more likely to stay loyal and buy more products and services. By introducing gamification, the user can motivate customers and increase their engagement.
Gamification can be used to give loyal customers a chance to win a free giveaway, limited-time discount, or exclusive prizes. This might keep them invested and engaged in the brand. This can inspire a sense of achievement among loyal customers and demonstrates a brand’s gratitude for their ongoing commitment to a brand. And this can drive referrals towards new customers.
Gamification can be used to give loyal customers a chance to win a free giveaway, limited-time discount, or exclusive prizes. This might keep them invested and engaged in the brand. This can inspire a sense of achievement among loyal customers and demonstrates a brand’s gratitude for their ongoing commitment to a brand. And this can drive referrals towards new customers.
Scratcher.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
