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SE Ranking

SE Ranking


What is SE Ranking?

An SEO toolset for agency and in-house pros.

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Recent Reviews

TrustRadius Insights

SE Ranking has become a go-to tool for marketing agencies and freelancers who need to monitor their clients' overall rankings, search …
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Popular Features

View all 13 features
  • Site audit / diagnostics (16)
  • SERP ranking tracking (15)
  • Competitive analysis (15)
  • Backlink management (16)
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per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $55 per month
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Product Demos

SE Ranking Demo - SE Ranking Competitive Research Toolkit


SE Ranking Review & Demo Tutorial 2022: Is It The Best All-In-One SEO Software?


SE Ranking Review + Secret Coupon 2016 Watch Before you buy SEO Rank Tracker

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Core features related to search engine optimization

Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is SE Ranking?

SE Ranking is an SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, and local SEO. Teams receive automated reporting, WL, and the extra user seats included in most subscription plans.

SE Ranking Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content toolScreenshot of Local Marketing tool

SE Ranking Videos

SE Rankings: All-in-WOW SEO Platform
SE Ranking Keyword Rank Tracker
SE Ranking Website Audit
SE Ranking: a one-stop shop for competitor SEO & PPC data
Getting started with SE Ranking

SE Ranking Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, German, Russian, Italian, French, Dutch, Spanish, Portuguese, Japanese

Frequently Asked Questions

An SEO toolset for agency and in-house pros.

SE Ranking starts at $55.

Semrush, Moz Pro, and RavenTools are common alternatives for SE Ranking.

Reviewers rate Multi-domain support highest, with a score of 8.5.

The most common users of SE Ranking are from Small Businesses (1-50 employees).

SE Ranking Customer Size Distribution

Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SE Ranking has become a go-to tool for marketing agencies and freelancers who need to monitor their clients' overall rankings, search visibility, and website traffic in North America. Users appreciate how the software serves as an all-in-one SEO solution, allowing them to conduct website audits, keyword and competitor analysis, and track rankings on search engines all within a single platform. This consolidation of data and research eliminates the need for multiple SEO tools, saving both time and money.

The lead generation widget is particularly useful for marketing agencies and freelancers looking to acquire new clients. By offering website audits through SE Ranking, they can generate leads and demonstrate their expertise in SEO. The software's continuous updates ensure that it remains relevant and up-to-date in an ever-changing digital landscape.

SE Ranking caters to a wide range of users, including both website owners and marketing agencies. Its accuracy and visually appealing reports make it suitable for beginners as well as experienced professionals. Users find great value in the quick snapshot of a website's status that SE Ranking provides, including link errors, potential issues with Google, and rankings compared to competitors.

Freelance writers with an SEO background also find SE Ranking valuable in their work. They utilize the software to find keywords, perform competitive research, and optimize content. The on-page audit feature helps them identify areas for improvement in their posts or articles.

Additionally, SE Ranking enables users to track rankings, backlinks, and organic traffic, providing insights into content performance and facilitating gap analysis. Its easy-to-read reports and user-friendly dashboard make it convenient not only for clients but also for the entire team involved in managing SEO strategies.

Overall, SE Ranking offers a comprehensive set of features that encompass website audits, backlink checking, rank tracking, monitoring of website changes, ad research, suggestions for improving SEO performance, highly accurate keyword rank tracking, and more. It is considered a complete tool for SEO research and is suitable for smaller websites aiming to grow. Users appreciate its simplicity, ease of use, and ability to facilitate daily ranking tracking for multiple websites and campaigns across different search engines and locations. It is a valuable asset for digital marketing agencies in managing, maintaining, and improving the SEO infrastructure of their client websites, providing tangible insights and immediate fixes for SEO audits that enhance decision-making processes.

SE Ranking receives several recommendations from users. The most common ones are:

  1. SE Ranking is highly recommended for SEO beginners. Users appreciate its user-friendly interface and comprehensive features. They suggest trying the free trial and exploring all the available tools to get a better understanding of its capabilities.

  2. Digital marketing teams find SE Ranking advantageous for their work. They highlight its multi-user functionality and daily keyword ranking reports, which help teams collaborate efficiently and stay updated on their keyword performance.

  3. When transferring data and projects to SE Ranking, users recommend seeking support from their excellent customer service team. They also advise manually checking important rankings to ensure accuracy.

In addition to these, users suggest comparing SE Ranking with other tools, especially for international small businesses. They find it convenient for local SEO keyword position tracking in Google. Taking advantage of the free demo offer during the evaluation period is encouraged. Finally, users mention that SE Ranking can be a cost-effective alternative to Moz for managing client data.

Attribute Ratings


(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
Roshni Shaikh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use SE Ranking to track rankings, backlinks, and organic traffic. It helps me understand how my content performs and gives me an opportunity to conduct a gap analysis. This helps me build on my content and improve it.
  • Accurate rankings - matches with organic rankings on the browser
  • Competition research - the overview is perfectly laid and is very helpful
  • Display of SERP competitors gives me a quick overview of authoritative content from competitor sites
  • I didn't find an equivalent of "Moz Keyword Explorer." Like plug in a URL, and it tells you what keywords it ranks for
  • Trendy topics for a given keyword or brand name
  • Show intent of the keyword
It comes with a simple GUI and isn't loaded with unnecessary features. The tool does its job well. Love it!
Score 8 out of 10
Vetted Review
Verified User
I use SE Ranking in the monitoring, planning, and execution phase of my SEO strategies. It helps to keep my campaigns streamlined. Especially the audit and on-page improvement suggestions are top-notch. The user experience of the tool is simplistic and easy to use. As for reporting and live support, they did a good job here too.
  • On-page optimization suggestions
  • SEO Audit
  • Technical SEO improvement suggestions
  • Robust keyword research option
  • Local SEO optimization suggestion
  • Backlink research
Recently I had to perform a quick SEO audit for one of my big projects. Though I use Semrush in such cases, I decided to use SE Ranking. However, the quality of the audit report and the improvement options it pointed out were excellent. Also, it took comparatively less time to finish the audit.
December 01, 2022

SE Ranking review

Solomiya Artyshko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We started using SE Ranking as one of the SEO tools, now we migrated almost all the tasks to this platform, as it actually has all we need:<div>Website audit, backlink checker, rank tracker, monitoring of changes on the website, reports, ads research</div>
  • Best SEO audit tool to find website recommendations
  • New on page audit tools
  • Competitors and keyword research
  • Reports
  • Limited number of tools for PPC specialists
  • Limited number of user seats in the plan, can only purchase another plan or buy extra seats
I do recommend this tool to our clients and colleagues. I even have a few clients that I brought with the affiliate link, so I earn on the commission from their purchases
Kata Brunec | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The best thing is that SE Ranking provides tons of features and helps us improve our SEO performance with great suggestions and recommendations. While doing the backlink audit, it allows us to make a disavow link doc. The keyword rank tracker is the most accurate I’ve ever seen. I can track positions precisely up to the postcode in any location.
  • the price is really affordable
  • the team of great people, that are mostly from Ukraine and even now they work with no delays
  • the rank tracker
  • I am often in the beta test group, so I can check the new tools, once they are released
  • I would like to see more results in the keyword research in some of the regions, like Germany
  • pricing plan is a little bit complicated
everything grerat
Score 10 out of 10
Vetted Review
Verified User
As a digital marketing and innovation agency, we use SE Ranking to build and grow our client's SEO. The software has many useful benefits which support us in making the right decisions when it comes to managing, maintaining, and improving the SEO infrastructure on our client's websites. The problems the software supports us with mainly are immediate fixes on our client's website SEO audits, it gives us tangible insights that we would not be able to assess and discover if we were not using the software.
  • SEO website infrastructure problems and how we can fix them
  • SEO keyword rankings and what keywords we can improve on
  • SEO keyword research to discover new and trending keywords for each client
  • Sometimes the software does not have data for a lot of new and upcoming keywords - it would be good if the data base could be expanded with more up-to-date keyword data
SE Ranking is ideal for digital marketing agencies to support and re-sell the product. It provides great insights that not many other pieces of software can achieve.
Score 8 out of 10
Vetted Review
Verified User
SE Ranking is 1 of the SEO research tools I use or suggest to customers to use. There are many SEO tools on the market, and we have been using many tools. With this I try to segment them in needs and price. SE Ranking is a complete tool, and one of the things it does really well is keyword tracking for your own selected keywords. And with the price range it's a perfect fit for smaller websites that want to grow.
  • Rank tracking of keywords (I find that data up to date).
  • Competitor research, find your competition organic and paid traffic.
  • Detailed reports, (only whitelabel with the more expensive versions).
  • Better local SEO data.
  • Slow, it can take a lot of time when you update big lists of data.
  • Content analyses (would be nice to get rating on your current SEO).
Difficult, we use multiple tools, SE Ranking deserves a spot for companies who wanna start using SEO tools or wanna do some more in-depth research. And if you only want to update your data (ranks) once a week you can start as low as $13~ a month (based on 1 year period) $17~ if you just want it for 1 month. But once you wanna use white label reports and more functions you will need to upgrade. (Even then it's still in the lower segments.) But then the tool will need to compete with some other tools that have even more functions and in-depth statistics.
Lauren Love | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
This program allows me to get a quick snapshot of the state our websites are in. I can see if we have link errors, if there are things Google doesn't like about our site that might prevent it from showing up in searches, I can see how we rank against competitors, and I can even see how our competitors stack up against us. Their resource library is very helpful for defining and explaining all of the features, and boy does it have a lot of features.
  • Ability to compare your site to competitors.
  • The simplicity of the "big picture" views of the website, but the ability to "dig deeper."
  • Very user-friendly, tooltips on all the report columns and links to support pages to learn more.
  • Adding the keywords is a little challenging, it's not clear exactly which ones should be used, and for some, it pulls the wrong thing or too many.
I have already recommended SE Ranking to other companies that want to be able to see how their SEO management company is doing, but this site also makes it easy for you to be your own SEO management company. I think any size business, from retail to healthcare to construction, everyone needs to know how their website is performing and how it stacks up against the competition. It can be extremely intimidating trying to figure out what exactly your website should be doing, so not only does SE Ranking give you a zillion metrics to pick from, but they make it very easy to research and learn about each section and how to improve it or what it should be doing.
Dmitry Chervonyi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use SE Ranking for many SEO and marketing tasks, from competitor monitoring and marketing research to tracking our rankings on search engines. It is mostly used by the Marketing Team, but also other team members are involved. SE Ranking helps us to solve the listed marketing tasks and save time and money, as we do not use other tools for these purposes. All we need is on one platform.
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
  • Competitors research for Yandex. There are still not that many databases for the Yandex search engine in the competitors research tool.
A great solution for internal Marketing Teams and for the collaboration of clients and agencies, as you can provide access to specific sections of the platform and then remove it if necessary. For internal teams, it’s really convenient to have most of the tasks made within one tool or platform. That’s what we do in Belkins. We use SE Ranking for most of our SEO and marketing tasks. And they have an API, so you can easily use the data in other services if you need it.
Score 10 out of 10
Vetted Review
it's being used by the whole team as we love the way it reports in such an easy to read fashion for our clients. We also think that the dashboard is very easy to navigate making it less complicated to get your head around and then you can start setting up projects.
  • Reporting
  • UI
  • Customer Service
  • Go to 24x7 support (although they are quick)
  • Bigger database
  • More time spent developing the tools further
I have had one particular client who was not computer savvy at all and didn't really understand why SEO was important to the business. With SE Ranking I was able to create the client a sign-in so they could check on all the ranking whenever they wanted. Also, SE Ranking can be white labeled too.
Score 7 out of 10
Vetted Review
Verified User
It helps track daily rankings for dozens of websites and campaigns. It can track different search engines, in different zip codes, it can track mobile vs desktop, etc. It can also do some backlink analysis, competitor analysis, SEO site audits, etc.
  • Ranking tracking - decent, though could be better.
  • Rank tracking for multiple cities.
  • Open ended ranking tracking is not reliable or great.
  • Rank tracking is sometimes severely off - noticeable enough numbers of keywords, upon manual clean browser incog check, are off by a lot.
Well suited for: rank tracking for many accounts, rank tracking for different cities, simple on-page SEO site audit.
Not as well suited for: Maps tracking - it has a feature for this but it doesn't have many capabilities within that feature.
Not well suited for backlink checking except that it's cheaper than Ahrefs, but you get what you pay for.
Gary Shouldis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use SE Ranking as an all-in-one SEO tool for our business as well as for clients. It is our go-to tool when conducting website audits as well as keyword and competitor analysis. Having an SEO tools with so many features allows us to keep all of our data and research within a single app, where in the past we would have to use 2-3 different SEO tools to accomplish the same things we do with SE Ranking. If you are a marketing agency or freelancer looking for marketing clients, SE Ranking also has a lead generation widget you can add to your website which allows users to perform a website audit for their website and sens you their contact information. A great and easy way to generate leads for new clients.
  • Their white label reporting features allows you to create branded in-depth SEO reports for for clients as well as prospects
  • The Lead generation widget is a great lead gen tool for marketing agencies and freelancers
  • If you hit your monthly plan limits, you have the option of purchasing extra capacity for the month instead of having to upgrade to the next monthly plan
  • SE Ranking offers a wide variety of SEO tools for every situation. Research can be saved under the project you setup for each website.
  • While SE Ranking has a large database, if you specifically work with smaller, local businesses, you may find granular level geographic data is lacking
  • The keyword ranking limits for each plan are too low if you have many projects to track
  • You don't get access to their API unless you subscribe to their highest paid plan, which makes it difficult since it lacks many 3rd party integrations
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Score 10 out of 10
Vetted Review
Verified User
SE Ranking offers almost everything for the SEO or market analyst. I work with this system for years months and they are always marketing the platform better and better with regular updates. So it never goes outdated. I use it for work for my company, and I am OK with it.
  • Plenty of useful SEO features, like website analysis, useful tips, reports, everything you need.
  • Excellent support: you can always write a ticket if you need help.
  • Easy-to-use interface, everything is clear.
  • No major issues. I've used it for more than 2 years and cannot say I am dissatisfied with something.
SE Ranking is famous for its ranking tracking tool. Even several years ago the results of the rankings were accurate and the platform worked fast. Now they upgraded and updated the service, added new Top 100 option, and there is no need to use other services. It tracks the rankings, the frequency, works with organic searches and with paid searches.
Score 9 out of 10
Vetted Review
Verified User
We were looking for an affordable tool to track the keywords we were targeting and also a tool that would help us to do an on-page SEO analysis so we could improve our website. SE Ranking was the tool we chose for that purpose and so far we are very satisfied. We track our keywords and receive reports via emails about their positions and position changes. Also we used the on-page SEO analysis tool for our website to understand what are the errors or factors that can harm our SEO. Their keyword research tool is also quite good.
  • Tracking the targeted keywords and receiving regular reports via emails
  • On-page SEO audit
  • Keyword research
  • Backlinks analysis
  • For some of the paid plans you still need to pay extra for some services. Would be great to have everything possible under the paid plans without extra costs.
SE Ranking is great if you want to track the keywords you are targeting. It's the main way we use it and it's very helpful. Also it's great at analyzing the SEO on your website pages, and gives you suggestions on how to fix the issues.
Dragan Nikolic | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We use SE Ranking for monitoring the overall rankings, search visibility and traffic for our clients in North America.

It is being used by 2 people (a strategist uses its Traffic Forecast feature and a marketer uses it to monitor keyword rankings).

We got a lifetime plan via AppSumo deal and we're glad we didn't pay for it more.
  • Tracks rankings very precisely and based on location.
  • Provides fairly good website audits.
  • Competition research.
  • It has a relatively poor backlink index.
  • Confusing to use. Not so optimized UI.
  • Reporting System could be better.
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website.

It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
Yuliya Karnaukh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SE Ranking is a great tool for anyone who has or administer a website. It could be used by business owners who manage their sites on their own or agencies who provide marketing services to their clients. I use SE Ranking for both - to manage my own site and in my consulting services to my clients. If you are a newbie you can start with their Marketing plan and go through all SEO projects quickly and efficiently. If you are a pro - you'll appreciate how accurate their data is and how great their reports look like.
  • Easy to use tools such as Competitor research, Keyword rank tracking, Website audit to name a few.
  • All SEO tools plus some that are not standard for SEO platforms like social media auto-posting and page changes monitoring.
  • Great interface and awesome reports!
  • Very competitively priced - if you'll compare what you buy from SE Ranking for the same price as some other tools - it's like buying a Mercedes for the price of Honda. :)
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
SE Ranking is great for anyone who owns or administer a website. It provides a complete set of tools to do SEO and online marketing on your own. They have different pricing packages that suit different needs of different businesses. From website audit to keyword research and competitor analyzing to social media auto-posting - they have everything on the same platform and interface.
Christopher Jan Benitez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm a freelance writer with an SEO background. Aside from writing, I ensure that the content I submit is SEO-friendly. The posts need to have a target keyword and observes the best on-page SEO practices. Also, I upsell clients my SEO services if they're satisfied with my content writing services.

I use SE Ranking for all these purposes. The tool helps me find keywords that I can optimize the post. The keyword research feature of the tool allows me to find long-tail keywords and perform competitive research so I can compare and contrast data between my client sites and their respective competitors. SE Ranking also has an on-page audit that lets me identify factors that I can work on as a content creator to improve the post or article. Lastly, if the client moves up to my SEO services, the tool lets me track the ranking of my client's site pages for their target keyword.
  • Extremely affordable price point - perfect for SEO beginners
  • Great features that perfectly complements its rank tracking feature, i.e. on-page SEO, backlink analysis, lead generator, online marketing plan, etc.
  • Ever-growing and always-improving features and database
  • Great customer support
  • UI is sort of confusing - users will have problems getting used to finding the features they need for SEO
SE Ranking is perfect if you want to monitor your SEO performance based on the search ranking of your (or your client) site/s for their target keywords. The tool also offers features that will help you increase your ranking such as SEO competitor research, backlink explorer, competitor comparison, and more. SE Ranking is also great for bloggers and small businesses who don't have the cash to use premium SEO tools. SE Ranking is a great entry tool for SEO not just because of its price point, but also for the wealth of features it offers.

SE Ranking may not be appropriate for people who aren't practicing SEO (obviously). If you want to primarily build links and gain insights on competitor backlinks, the tool may not be enough to provide you with the data you need.
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