Name: SearchAds.com
Author: MobileAction

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SearchAds.com by MobileAction is a platform designed to optimize and scale Apple Search Ads campaigns while providing competitor intelligence. According to the vendor, businesses of various sizes can effectively manage every stage of the user acquisition funnel in one dashboard. This solution caters to professions and industries such as mobile app developers, digital marketers, advertising agencies, app publishers, and e-commerce companies.

## Key Features

**One Platform to Manage All Your Data**: According to the vendor, SearchAds.com allows users to manage every stage of the user acquisition funnel in one dashboard by seamlessly integrating their MMP and Apple Search Ads account. This integration eliminates the need for exporting and cleaning data, potentially saving time and effort.

**Determine Your Own Goals**: The vendor claims that users can set their own goals based on key performance indicators (KPIs) and track the performance of their Apple Search Ads campaigns. They can gain insights into how these campaigns impact in-app conversions and return on ad spend (ROAS).

**Scale Fast with Advanced Keyword Insights**: The vendor states that SearchAds.com offers advanced keyword insights, enabling users to discover profitable keywords by analyzing their competitors' App Store user acquisition (UA) strategy. They can identify competitors running ads on their target keywords and understand their visibility in search results through impression shares. Users can leverage this competitor intelligence to extend their reach and scale their Apple Search Ads campaigns effortlessly.

**Run Your Ads on Auto-pilot**: According to the vendor, users can utilize Smart Automation Rules to automatically adjust their campaigns to market conditions. This feature aims to reduce manual work and increase operational efficiency, allowing users to focus on other critical tasks.

**Analyze Your User Acquisition Funnel**: The vendor claims that SearchAds.com enables users to analyze the entire user acquisition funnel, from ad visibility to in-app events. By gaining a better understanding of their audience, users can fine-tune their Apple Search Ads strategy. The aim is to optimize campaigns based on actionable insights and maximize return on investment (ROI).

**Dashboard That Suits Your Needs**: According to the vendor, SearchAds.com offers a customizable dashboard that allows users to create different views tailored to their KPIs. Users can use Ads Manager to set up personalized metrics and perform bulk operations. They can also take advantage of Smart Recommendations to easily act on campaigns with customizable metrics.


Affordable Cost: Reviewers have found that SearchAds.com provides an affordable cost for advertising. Customers have appreciated the affordability and felt it was a great tool to use for their business.

Helpful Support: The support provided by SearchAds.com has been found to be super helpful, according to multiple reviewers. Users appreciate the assistance they receive when using this software.

Effective Analytics: The analytics and data provided by SearchAds.com were praised by many reviewers for being informative and useful in implementing right practices to grow applications. Customers have mentioned how these analytics helped them understand how their advertisements are performing and select appropriate campaign types.

Complexity: Users find the website complex, which can make it difficult to navigate. Several reviewers have mentioned that the complexity of the site is a major problem and needs to be addressed.

Ease of use: Some users feel that there is a need for improvement in making the service easier to use. Reviewers suggest subtle tweaks that will improve navigation for beginners and common man.

Simplify website: The app works flawlessly, but several users have pointed out the need to simplify the website for ease of use. Users appreciate all features provided by SearchAds.com but would like an easier way to access them on their computers.

SearchAds.com is a resource that helps users optimize and scale Apple Search Ads campaigns with Competitor Intelligence and remain competitive in end-user App Store searches. It's from MobileAction, an ad and market intelligence focused company headquartered in San Francisco.

PiPiADS is a searchable database of TikTok ads in the world, that using an array of data uncovers the ads that are most likely to be successful for a brand.

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SearchAds.com

Competitive Intelligence

MobileAction

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

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Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

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Monitors brand references and mentions across multiple channels.

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Allow users to access their social media channels from the platform to create and monitor posts.

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Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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