Name: SearchForce
Author: SearchForce

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Interactive Application Security Testing (IAST)

Kubernetes Monitoring

Service Mesh

Development

Alumni Management

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Pay Equity

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Code Review

Data Center Backup

Data Integration

Data Masking

Database Load Balancing

Edge Computing

Email Encryption

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Object Storage

SQL Server Performance Monitoring

Unified Endpoint Management (UEM)

Web Content Filtering

Information Technology

A/B Testing

AI Writing Assistant Software

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Content Management

Customer Journey Analytics

Digital Asset Management

Digital Content Creation

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Tag Management

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales Consulting

Sales

Animation

Dealer Management

PCB Design

Travel Agency

Vertical-Specific

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SearchForce is an ad serving and search engine marketing platform with an emphasis on bid management for pay per click (PPC) advertising campaigns, from the company of the same name in San Mateo, California. SearchForce touts a client list including YP, Experian, Scottrade, PopSugar, and others who use its rather broad and varied array of marketing platform packages, including features like the above bid management, as well as display, social, retargeting, and mobile advertising capabilities, custom tailored and extensible to match user needs, with plenty of campaign automation. SearchForce also offers consulting.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

Constant Contact

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

SearchForce

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Manage and measure campaign performance across your Paid Search, Social Media, Display, and SEO all from one platform. SearchForce offers a powerful set of bid management and optimization tools that allow you to measure every aspect of your campaign while helping you increase conversations. With our robust reporting system, you can effectively track and analyze campaign data side by side different channels. 

Since 2004, SearchForce has been a pioneer in delivering high performance search marketing tools. The company offers advertisers and agencies one online platform to effectively manage large-scale paid marketing campaigns across all search engines, including Google, Yahoo!, Bing, Facebook and more.

In addition to bid optimization and campaign management, SearchForce offers cross channel attribution for a more accurate view on paths to conversion, plus a localized platform that supports multiple languages, time zones and currencies. For more information call 650.235.8777 or visit http://www.searchforce.com

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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SearchForce

Overview

What is SearchForce?