Segments

Segments is a data analytics tool developed by Tresl that aims to help businesses leverage their customer data for profitable segmentation. According to the vendor, this AI-powered tool simplifies the process of creating targeted campaigns and flows by providing valuable customer insights backed by data science. Segments is designed to be suitable for businesses of all sizes, from small startups to large enterprises, and is used by e-commerce professionals, digital marketers, data analysts, marketing agencies, and retail businesses.

Key Features

AI-powered: According to the vendor, Segments utilizes AI-powered technology, specifically FilterGPT, to create custom segments using natural language.

Segmentation: Segments offers over 30 prebuilt customer segments derived from machine learning and market intelligence. These prebuilt segments are intended to help businesses identify profitable audience groups and target them effectively.

Product Insights: Segments provides product insights that aim to help businesses understand customer behavior and preferences. The Product Journey feature tracks customers' early orders and predicts their potential future purchases. Product Relations analyzes customer segments and their preferred product combinations to identify cross-selling opportunities.

Reporting: Segments offers an AI-powered reporting tool called ReportGPT. Users can generate comprehensive data reports by inputting their inquiries. The vendor claims that ReportGPT creates insightful reports that unveil key insights, making it easier for businesses to analyze their data and make informed decisions.

Sync Segments directly into your marketing channels: Segments seamlessly integrates with popular marketing channels like Klaviyo, Google, and Facebook. According to the vendor, users can easily plug and play their customer segments into these channels, allowing for targeted and personalized marketing campaigns across multiple platforms.

Automated integrations: The vendor states that Segments automates the integration process, streamlining the data synchronization between the platform and marketing tools. Users are not required to worry about complex installations or coding. Once the data is processed, it can be seamlessly synced with the desired marketing channels.

No code & no risk: Segments is marketed as a no-code solution, eliminating the need for users to write or modify any code. According to the vendor, there is no risk of overwriting data, slowing down the website, or encountering technical issues. The platform handles all the infrastructure and maintenance, providing a hassle-free experience for users.

Insights on demand: Segments allows users to access valuable insights on-demand. With 30+ prebuilt customer segments, businesses can quickly discover actionable insights and market trends. According to the vendor, these insights can be used to optimize marketing strategies and drive growth.

Custom segment with FilterGPT: FilterGPT enables users to create custom segments using natural language. According to the vendor, users can generate precise and targeted customer segments by describing the desired segment. This feature simplifies the process of segment creation and aims to ensure accuracy.