SegmentStream

SegmentStream is a marketing measurement solution powered by 1st-party data and AI. According to the vendor, it aims to help businesses understand the incremental value of their digital ad investments. The software caters to various company sizes, from mid-market to enterprise-level organizations. It is commonly used by performance marketers, digital agencies, e-commerce and D2C companies, travel and hospitality brands, and financial services companies.

Key Features

Cross-Channel Marketing Performance Analysis: According to the vendor, SegmentStream allows users to measure key marketing metrics such as ROAS and CPA across all traffic sources automatically. It provides granular performance analysis without the need for manual calculations or switching between ad platforms. Users can gain insights through multiple attribution views.

Automated Marketing Reporting: The vendor claims that SegmentStream offers automated data quality checks, ensuring the accuracy of marketing reports. Users receive data monitoring alerts to promptly address any issues. The user interface is designed to be simple, fast, and intuitive, specifically catering to performance marketers.

Seamless Integration with 30+ Marketing Data Sources: SegmentStream integrates with over 30 marketing data sources seamlessly, eliminating the need for coding or technical expertise for data integration, as per the vendor's claims.

Automated Data Quality Checks: The vendor states that SegmentStream includes automated quality checks to ensure data accuracy. Users receive alerts for any issues detected in the marketing reports.

User-friendly Interface: According to the vendor, SegmentStream offers a user-friendly interface, designed to be simple, fast, and intuitive. It aims to streamline the workflow for performance marketers.

Analysis of Upper-Funnel Campaigns: SegmentStream allows users to understand how upper-funnel campaigns, such as Paid Social, Video, and Display, influence total revenue. The vendor claims that users can gain insights into the impact of these campaigns, even when they don't result in directly attributed conversions.

Conversion Modelling Technology: According to the vendor, SegmentStream utilizes AI-driven Conversion Modelling technology to measure the incremental impact of each traffic channel and ad campaign. Advanced Machine Learning algorithms analyze user behavior patterns and determine their correlation with actual conversions.

Drive More Purchases at a Lower Cost for E-commerce: The vendor claims that SegmentStream helps users qualify each visit at online stores using Conversion Modelling. Users can analyze traffic sources to target users most likely to make a purchase. It aims to improve budget allocation decisions by understanding the impact of marketing channels on total sales.

Optimize Google and Facebook Ads Campaigns: According to the vendor, SegmentStream allows users to use Modelled Conversions as additional conversion signals in Google Ads and Facebook Ads. This, in turn, helps train ad platforms' algorithms faster and optimize campaigns more effectively.

Drive More Leads in the Finance Industry: The vendor states that SegmentStream accurately measures the value of each marketing traffic source in the finance industry. It aims to improve budget allocation decisions and optimize Google and Meta campaigns. Users can focus their ad spend on users most likely to convert and become leads.