Name: SegmentStream
Author: SegmentStream

Help Desk

Web and Video Conferencing

Customer Support

Feature Management

Functional Testing

Mind Mapping

Development

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

Enterprise Search

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Storage

Configuration Management

DevSecOps

Disk Cloning

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Interoperability

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Remote Monitoring and Management

SaaS Backup

Scale-Out Storage

Server Virtualization

Static Application Security Testing (SAST)

Storage Area Network

Test Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Ecommerce Personalization

Email Marketing

Event Management

Marketing Attribution

Marketing Automation

Search Marketing Intelligence

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Secure Service Edge (SSE)

Security

Car Rental

Construction Accounting

Direct Secure Messaging

Home Health Care

Hospital Management

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Factors.AI

Factors.ai

Attribution in Google Analytics

Google

Analytic Partners

AnalyticOwl

AnalyticOwl (Fiscowl LLC)

Dreamdata

Veritone Attribute

Veritone

Nielsen Marketing Mix Modeling

Nielsen

Gamesight

AMIHUB

Amihub Kazakhstan

SegmentStream is a marketing measurement solution powered by 1st-party data and AI. According to the vendor, it aims to help businesses understand the incremental value of their digital ad investments. The software caters to various company sizes, from mid-market to enterprise-level organizations. It is commonly used by performance marketers, digital agencies, e-commerce and D2C companies, travel and hospitality brands, and financial services companies.

## Key Features

**Cross-Channel Marketing Performance Analysis**: According to the vendor, SegmentStream allows users to measure key marketing metrics such as ROAS and CPA across all traffic sources automatically. It provides granular performance analysis without the need for manual calculations or switching between ad platforms. Users can gain insights through multiple attribution views.

**Automated Marketing Reporting**: The vendor claims that SegmentStream offers automated data quality checks, ensuring the accuracy of marketing reports. Users receive data monitoring alerts to promptly address any issues. The user interface is designed to be simple, fast, and intuitive, specifically catering to performance marketers.

**Seamless Integration with 30+ Marketing Data Sources**: SegmentStream integrates with over 30 marketing data sources seamlessly, eliminating the need for coding or technical expertise for data integration, as per the vendor's claims.

**Automated Data Quality Checks**: The vendor states that SegmentStream includes automated quality checks to ensure data accuracy. Users receive alerts for any issues detected in the marketing reports.

**User-friendly Interface**: According to the vendor, SegmentStream offers a user-friendly interface, designed to be simple, fast, and intuitive. It aims to streamline the workflow for performance marketers.

**Analysis of Upper-Funnel Campaigns**: SegmentStream allows users to understand how upper-funnel campaigns, such as Paid Social, Video, and Display, influence total revenue. The vendor claims that users can gain insights into the impact of these campaigns, even when they don't result in directly attributed conversions.

**Conversion Modelling Technology**: According to the vendor, SegmentStream utilizes AI-driven Conversion Modelling technology to measure the incremental impact of each traffic channel and ad campaign. Advanced Machine Learning algorithms analyze user behavior patterns and determine their correlation with actual conversions.

**Drive More Purchases at a Lower Cost for E-commerce**: The vendor claims that SegmentStream helps users qualify each visit at online stores using Conversion Modelling. Users can analyze traffic sources to target users most likely to make a purchase. It aims to improve budget allocation decisions by understanding the impact of marketing channels on total sales.

**Optimize Google and Facebook Ads Campaigns**: According to the vendor, SegmentStream allows users to use Modelled Conversions as additional conversion signals in Google Ads and Facebook Ads. This, in turn, helps train ad platforms' algorithms faster and optimize campaigns more effectively.

**Drive More Leads in the Finance Industry**: The vendor states that SegmentStream accurately measures the value of each marketing traffic source in the finance industry. It aims to improve budget allocation decisions and optimize Google and Meta campaigns. Users can focus their ad spend on users most likely to convert and become leads.

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Business

Premium

Piano Analytics

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

AdRoll

SegmentStream

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Marketing Attribution Software

SegmentStream

Overview

What is SegmentStream?