#1 most frequent
France
37.5%129 installations of 344
What is Selligent?
Selligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.
Categories & Use Cases
Who Buys & Uses Selligent
#2 most frequent
Netherlands
16.6%57 installations of 344
#3 most frequent
United States of America
12.2%42 installations of 344
Selligent is the bomb dot com.
Pros
- Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
- Easy segmenting and content block capabilities
- Responsive customer service
Cons
- Better data integration
- Friendlier user interface
- Easier guides and instructions
Return on Investment
- Increased employee efficiency due to content blocking
- Lower rate of errors/apology emails due to technical errors
Other Software Used
Teradata Database, Adobe Analytics
Great on data.
Pros
- StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
- StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
- StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
Cons
- Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality.
- The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.
Return on Investment
- Due to the granularity of data and real-time nature of it that you can get from StrongMail we are able to respond to ISPs reactions in quasi real-time. It absolutely helps us and our customers. [Positive]
- The lack of record level user targeting on send required us to hire StrongMail's professional services in order to get the features we need. [Negative]
