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Selligent (formerly StrongView) is a cross-channel marketing campaign management solution enabling enterprise marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.https://dudodiprj2sv7.cloudfront.net/product-logos/6R/t0/MD5FNDTEL2GZ.pngSelligent is the bomb dot com.We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently use any content related add-ons.,Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs) Easy segmenting and content block capabilities Responsive customer service,Better data integration Friendlier user interface Easier guides and instructions,9,Increased employee efficiency due to content blocking Lower rate of errors/apology emails due to technical errors,MailChimp, WhatCounts, Yesmail Email Platform and Constant Contact,1 to 5 million,Both,Teradata Database, Adobe AnalyticsGreat on data.StrongMail is an integral part of our organization. We use their software every single day as part of a core piece of our business which is sending emails to our customers. We further use their data analytics and reporting to optimize our creatives and sending policies, both in nature and frequency.,StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional. StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day. StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.,Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality. The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.,8,Due to the granularity of data and real-time nature of it that you can get from StrongMail we are able to respond to ISPs reactions in quasi real-time. It absolutely helps us and our customers. [Positive] The lack of record level user targeting on send required us to hire StrongMail's professional services in order to get the features we need. [Negative],,More than 5 million,B2C
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Selligent
16 Ratings
Score 6.0 out of 101
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Selligent Reviews

Selligent
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.0 out of 101
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March 31, 2016

User Review: "Selligent is the bomb dot com."

Score 9 out of 10
Vetted Review
Verified User
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We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently use any content related add-ons.
  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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November 02, 2015

Selligent Review: "Great on data."

Score 8 out of 10
Vetted Review
Verified User
Review Source
StrongMail is an integral part of our organization. We use their software every single day as part of a core piece of our business which is sending emails to our customers. We further use their data analytics and reporting to optimize our creatives and sending policies, both in nature and frequency.
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
  • Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality.
  • The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.
If you need the reporting and analytics on the data associated to your email sends then StrongMail is the way to go. All the data is available in the message studio interface down to how specific ISPs are responding in real-time. Additionally the log files are robust to where if you need to mine the files to further parse the information it is both possible and easy based on the structure and classification of the data, i.e. success logs are separate from failure logs, deferrals that either end up succeeding or failing are separate from each other and also separate from straight successes.
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Selligent Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (2)
2.0
Dynamic content (2)
9.8
Ability to test dynamic content (2)
9.7
Landing pages (1)
1
A/B testing (2)
9.7
Mobile optimization (1)
1
Email deliverability (2)
9.7
List management (2)
2.3
Triggered drip sequences (1)
1
Dashboards (2)
8.2
Standard reports (2)
8.2
Custom reports (2)
8.2

About Selligent

Selligent (formerly StrongView) is a cross-channel marketing campaign management solution enabling enterprise marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
Categories:  Email Marketing

Selligent Integrations

Aurea List Manager (formerly Lyris LM)

Selligent Competitors

Selligent Technical Details

Operating Systems: Unspecified
Mobile Application:No