Selligent is the bomb dot com.
We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently …
Marigold EngageFormerly Selligent Marketing Cloud
Overview
What is Marigold Engage?
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines…
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What is Marigold Engage?
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.…
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Marigold Engage?
Marigold Engage is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and cross-channel execution, so marketing teams can run extensive campaigns.
Users can create complex campaigns with automated real-time content, with Marigold Engage's no-code, drag-and-drop functionality, is used to define, build, and adapt contextual content based on up-to-the-minute real-world conditions. The user can learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, to drive higher open and interaction rates.
Marigold Engage also lets users centralize data coming from all data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile. Boasting rapid onboarding, users can make all data consolidated and actionable, with its integrations. Marigold Engage can link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.
Users can create complex campaigns with automated real-time content, with Marigold Engage's no-code, drag-and-drop functionality, is used to define, build, and adapt contextual content based on up-to-the-minute real-world conditions. The user can learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, to drive higher open and interaction rates.
Marigold Engage also lets users centralize data coming from all data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile. Boasting rapid onboarding, users can make all data consolidated and actionable, with its integrations. Marigold Engage can link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.
Marigold Engage Integrations
Marigold Engage Competitors
Marigold Engage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(20)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Based on user reviews, here are the three most common recommendations for Marigold Engage:
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It is important to thoroughly vet potential platforms and design data in a way that aligns with planned usage in Message Studio.
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Users recommend Marigold Engage for its solid platform, easy integration, and strong support. They also prefer it over other platforms like Harmony and Siebel, and many are consolidating all their emails to Marigold Engage.
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The platform is considered a good choice for more technical users because of its features such as easy syncing, targeting, personalization, and the ability to execute lifecycle and AB tests. However, less technical users may require training to fully leverage these capabilities.
In addition, some users suggest that Marigold Engage may require more training compared to other platforms, but they believe it is worth the effort for the control it provides over programs.
Reviews
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March 31, 2016
Selligent is the bomb dot com.
We use Message Studio to launch our firm's email communications (over 67,000,000/year across multiple business units). We do not currently use any content related add-ons.
- Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
- Easy segmenting and content block capabilities
- Responsive customer service
- Better data integration
- Friendlier user interface
- Easier guides and instructions
- Increased employee efficiency due to content blocking
- Lower rate of errors/apology emails due to technical errors
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.