Semrush

Semrush

Customer Verified
Top Rated
Score 8.9 out of 10
Top Rated
Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
    9.3
    93%
  • Competitive analysis (144)
    8.9
    89%
  • SERP ranking tracking (144)
    8.9
    89%
  • Site audit / diagnostics (144)
    8.6
    86%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Pro

$119.95

Cloud
per month

Guru

$229.95

Cloud
per month

Business

$449.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Content Marketing Guide for 2021: The Recipe for Success
07:15
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Features

SEO

Core features related to search engine optimization

8.4Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

8.2Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;
  • Over 10 million users who have tried Semrush

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Ahrefs, Moz Pro, and SimilarWeb PRO are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.3.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 127)
Companies can't remove reviews or game the system. Here's why
Dragan Berak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any SEO professional.
Todd Underwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has the ability to drill into individual statistics related to SEO rankings.
April 12, 2022

Semrush Review

Pemba Tshiring Sherpa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion.
Score 10 out of 10
Vetted Review
Verified User
Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing competitor analysis and running website SEO audits. While Google Analytics is good for tracking users own websites performance, understanding their own website visitor behavior and measuring the ROI of their marketing campaigns.
Score 8 out of 10
Vetted Review
Verified User
Semrush is hands down much better than Moz. It has much more data and is also much easier to navigate. Ahrefs and Semrush are a bit more evenly matched. Semrush definitely has the edge when it comes to keyword intelligence, but I love Ahrefs for the backlinking data, as well as the technical auditing.
Score 9 out of 10
Vetted Review
Verified User
Semrush is nice and working on integrating more SEM. It still does not have as many reporting features for SEM as RavenTools, but you can tell they are working on it. It has more features than SpyFu or BrightLocal. Although I like BrightLocal's interface a little better, Semrush has more to offer.
November 06, 2021

SEMRUSH SAVED MY LIFE

Melisha Oakleaf-Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. I recommend Semrush to anyone.
Score 10 out of 10
Vetted Review
Verified User
I believe that both tools offer valuable insights into the digital ecosystem and both are tools that marketers really need to have access to. Semrush was the first SEO tool I really got to know when I started doing digital marketing, and it will probably be a tool I use for many years to come.
Quentin Aisbett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As an agency starting out I began with Moz. While my memory is not that great of those earlier years, it served us well but we switched because we were looking to upgrade at the time and found RavenTools had a better offering for the money. Again we really enjoyed Raven and stuck with them for a couple of years too but this time around we assessed that SEMRush had a better all-round offering and it was clear they were growing the product faster.

Joshua Poole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Steve Scott | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other products. Over the years I've tried hundreds of programs from downloadable programs to SaaS programs and I've loved a bunch of them. However, from the standpoint of a true all-in-one program that can help me run my Agency, there is no more valuable tool in my toolbox than SEMRush.
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