Skip to main content
TrustRadius
Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

Read more
Recent Reviews

TrustRadius Insights

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve …
Continue reading

Semrush Review

10 out of 10
April 12, 2022
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the …
Continue reading

Semrush Is Awesome

10 out of 10
March 28, 2022
I used Semrush for my Marketing Analytics course at Dean College to better understand Search Engine Optimization. Semrush is a fantastic …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
    9.3
    93%
  • Site audit / diagnostics (144)
    9.2
    92%
  • Competitive analysis (143)
    9.1
    91%
  • SERP ranking tracking (144)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
Return to navigation

Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
Return to navigation

Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.5
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.5
Avg 8.4
Return to navigation

Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.3.

The most common users of Semrush are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(720)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.

Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.

Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.

Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.

Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.

Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.

Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.

Based on user reviews, the following are the three most common recommendations for SEMrush:

  1. Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.

  2. Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.

  3. Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.

Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.

Attribute Ratings

Reviews

(1-25 of 148)
Companies can't remove reviews or game the system. Here's why
Alanna Hawley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEMRush is probably most useful for performing audits, especially during the sales process. Although we still use it for our ongoing clients, it seems less suited for retainer clients within an agency (where there are many clients). It seems to work much more "one-off" versus being able to wrap up a bunch of information for a client and save it.
Score 9 out of 10
Vetted Review
Verified User
Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities. It proves valuable for optimizing content strategies based on user intent, enhancing overall SEO performance. However, it may be less appropriate for businesses with limited digital marketing budgets, as its premium features may not be cost-effective for smaller scale operations.
Score 8 out of 10
Vetted Review
Verified User
We utilize Semrush to do health checks on our own and on our clients' websites. This tells us how our sites rank for certain keywords and where we may make improvements to our site's SEO. It's also how we come up with keywords for sponsored advertising. These features alone are worth the price of the membership.
Score 10 out of 10
Vetted Review
Verified User
SEO's and marketers can use Semrush for their marketing channel analysis and understanding website behaviour about current situation. You can understand all the things about your website to solve and make your marketing strategy in a different layer. It is easy to use dashboard and understand each section of the site.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Dragan Berak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Semrush does a great job when it comes to getting info about keywords. It is easy to distinguish user intent, keyword volume, and keyword difficulty, easy to check a snapshot of the search engine results page (SERP), and of course to see the URL keywords are ranking for. On the other hand, even though their technical site audit is quite extensive, sometimes it's way too hard to deal with all the issues their system is reporting after a crawl.
Todd Underwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Semrush allows us to keep an eye on the general and specific health of our clients' websites. We use it before taking on a website rebuild to tell us what is and isn't working about the current site, and we use it during the rebuild to optimize our work. The site audit tools are priceless. We also use the keyword generation tools for developing paid advertising keywords and the backlink audit tool for staying on top of toxic links.
Katie Wojciechowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Semrush is not perfect, but in my experience, it's the one-size-fits-most SEO tool I would recommend to almost anyone (who works on a team/does not mind upgrading to a paid version). It's great for diverse teams - there are features that are basically plug and play, like the Content Marketing tools, that may be good for some team members, while more experienced SEOs can find a lot of value as well from research tools like the Domain Overview tool to take a deep dive into competitors. I'd say research and tracking functions are where Semrush shines. The reporting features will get the job done, but a lot of the data views are much more restricted in the generated reports than they are in-app, which I found annoying. I got a lot of questions in meetings about what some reporting data meant because the options were limited - ie, a "competitor organic performance" metric that was only month-over-month, and super vague, whereas in the app you could look at week-over-week, drill down on metrics, etc. The free version is just okay. I recommend this more for someone whose team is willing to pay for at least the Business level. A lot of the better, more unique functions, like Position Tracking for more than 10 keywords, costs more.
Mia Perez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is one of the easiest SEO tools to use on the market. Whenever my boss is out of the office he has me run some of the reporting for it. All it takes is some simple SOPs and I can easily navigate the platform. Very easy to use for non-SEO people.
April 12, 2022

Semrush Review

Pemba Tshiring Sherpa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is great for any SEO professional for managing the website's organic performance. The keywords research tool is one of the best tool I use personally and have found great success with. The position tracking tool also helps monitor my search performance and make necessary SEO changes if needed. I don't see any scenarios where I wouldn't use Semrush.
Score 10 out of 10
Vetted Review
Verified User
Semrush is well suited for marketers that work in services like SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management. As well as for college students in marketing who are learning the what it takes and what it means to be a marketing analysts.
Amit Rana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use SEMrush for keyword research for my clients. It's a good tool to have a few of your own ideas in mind but to also use it as a tool to help you find more keywords that you didn't think of. I was looking for a keyword research tool that was reliable and was able to give me solid data. This tool does both of those things. I was able to use it for all of my projects and it gave me a ton of data. I was able to get an idea of what keywords I should be targeting and what the competition was like for each of them. I recommend this for anyone who is looking for a great way to find keywords I was looking for an SEO tool that could analyze my web site's performance and compare it to the competition and I found this. SEMRush is software that can help you with all of your website's on and off-page SEO needs. It provides you with invaluable data that can be used to improve your website's performance. This software is a must-have for any serious online marketer.
Score 10 out of 10
Vetted Review
Verified User
The tool is great to use and provides students with the much-needed hands-on experience. The online certification courses complement the use of the Semrush platform in the classroom and provide students with an advantage in the job market. The Semrush team was very helpful throughout and provided us with great support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Semrush is excellent when you know a site that you want to get info on (ie. competitors). It is less effective in identifying the sites you should look at (but this is just a difficult thing in general to automate). Semrush is also great for keyword research when you know a general topic area and need keyword ideas around that topic.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Semrush is great for organizations looking for a tool to help them manage the daily tasks for their SEO Clients. Their projects management system is great for multiple clients. The only downside to their client management is there is no way to archive work if a client is seasonal. There are also additional add-ons for competitor research or more Google ads information, which is helpful for clients with SEM. I would recommend this to anyone who is looking for a good SEO tool.
Abdelaziz Musa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Got a website? At least one. Want it to rank well so the right people see your product/service from the right locations at the right time? Planning on achieving this without the help of an SEO tool? Then you're crazy, this isn't 2005, the Big Daddy Update did happen, and so did the following 4,596 updates. You need a tool. Should it be SEMRush? Well, your other option is Ahrefs. It's a close call, but here's why you should choose SEMRush - Because when things don't work perfectly (as happens with all software ever invented since the beginning of time), they are there. Quickly. Like linebackers on a fumble. Plus, they're always listening and building features you need to stay on top.
Return to navigation