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What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Recent Reviews

TrustRadius Insights

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
  • Competitive analysis (143)
  • Site audit / diagnostics (144)
  • SERP ranking tracking (144)

Reviewer Pros & Cons

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per month



per month



per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $129 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?


Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis


Semrush Review + $9864 Bonus + With Free Trail


SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)


Long Tail Keywords with SEMrush - Keyword Golden Ratio

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Core features related to search engine optimization

Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;
  • Over 10 million users who have tried Semrush

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $129.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.4.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 146)
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Score 8 out of 10
Vetted Review
Verified User
  • This is our most thorough website analysis and improvement tool.
  • We are able to directly convert the findings of Semrush's reports into profitable work.
  • Semrush offers us the assurance that our site optimization selections are correct.
Todd Underwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • This is our most comprehensive tool for analyzing and improving websites.
  • Semrush gives us confidence that our decisions for optimizing sites are spot on.
  • We are able turn the results of Semrush's reports directly into profitable work.
Score 10 out of 10
Vetted Review
Verified User
  • A positive impact that Semrush has on college students is the hands-on experience they offer of identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things
Score 10 out of 10
Vetted Review
Verified User
  • Being able to quickly identify if a client will be a good fit for us prevents us from wasting time.
  • We are able to choose content ideas that have lower KD% so that we can rank faster.
  • We can show our partners the progress we've made in rankings and the overall value of the traffic we're driving.
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