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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Recent Reviews

TrustRadius Insights

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve …
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Semrush Review

10 out of 10
April 12, 2022
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the …
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Semrush Is Awesome

10 out of 10
March 28, 2022
I used Semrush for my Marketing Analytics course at Dean College to better understand Search Engine Optimization. Semrush is a fantastic …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
    9.4
    94%
  • Competitive analysis (143)
    9.0
    90%
  • Site audit / diagnostics (144)
    8.9
    89%
  • SERP ranking tracking (144)
    8.3
    83%

Reviewer Pros & Cons

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Pricing

View all pricing

Pro

$129.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $129 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.5
Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;
  • Over 10 million users who have tried Semrush

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $129.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.4.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(724)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.

Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.

Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.

Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.

Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.

Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.

Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.

Based on user reviews, the following are the three most common recommendations for SEMrush:

  1. Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.

  2. Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.

  3. Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.

Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.

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