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Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Learn from top reviewers

Solid SEO solution

Rating: 7 out of 10
September 2, 2024
Vetted ReviewVerified User
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
Continue reading
Verified user
Team Lead
Semrush6 years of experience

One of the most comprehensive, user friendly SEO services out there

Rating: 8 out of 10
March 6, 2024
IncentivizedVetted ReviewVerified User
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for clients. This software is used acros...
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Billy Heany
Account Manager - Marketing
Organic Search Manager
Wavemaker
Semrush4 years of experience

An SEO Specialist's Perspective

Rating: 10 out of 10
March 3, 2024
IncentivizedVetted ReviewVerified User
We use it for our Earned Media/SEO department specifically. We use it to perform keyword research and perform competitive analyses.
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Alanna Hawley
Strategist - Marketing
SEO Specialist
Atypical Digital
Semrush3 years of experience

Powerful Insights for Strategic Digital Campaigns

Rating: 9 out of 10
November 13, 2023
Vetted ReviewVerified User
Semrush provides a comprehensive suite for SEO and digital marketing analysis. I particularly appreciate its intent-based keyword research option, enabling users to align cont...
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Verified user
Account Manager
Semrush4 years of experience

Our Go-To Marketing Tool

Rating: 10 out of 10
September 29, 2022
Vetted ReviewVerified User
Semrush is used by both our Marketing team and our Editorial team. Reviewed's Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tra...
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Melissa D. Cooper, MBA
Director - Marketing
Senior Director Of Marketing
Reviewed, part of the USA TODAY Network
Semrush2 years of experience

One of the best SEO tools allied with digital marketing agencies

Rating: 10 out of 10
July 4, 2022
IncentivizedVetted ReviewVerified User
Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the po...
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Ivan Briceño
General Manager - Marketing
CEO (Chief Executive Officer)
2IM Marketing
Semrush6 years of experience

Make fantastic advertising keywords.

Rating: 8 out of 10
June 3, 2022
Vetted ReviewVerified User
We utilize Semrush for keyword research, competitive analysis, backlink audits, organic position tracking, and prospecting sites with digital PR potential. This implies that S...
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Verified user
Manager
Semrush1 year of experience

SEO tool for market analysis

Rating: 10 out of 10
June 1, 2022
Vetted ReviewVerified User
I used Semrush for keyword tracking, keyword analysis, backlink monitoring, and trends for main months. I follow up my websites to understand each section of problems to solve...
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Anil Ceri
Account Manager - Marketing
Marketing Associate
Performics
Semrush3 years of experience

Great tool for keyword discovery!

Rating: 8 out of 10
May 30, 2022
IncentivizedVetted ReviewVerified User
We use Semrush to assess how relevant keywords that we think are relevant to our blog posts really are. We use it to see how people are accessing our content and where they ar...
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Verified user
Manager
Semrush1 year of experience

Semrush is a must for any SEO pro

Rating: 9 out of 10
May 23, 2022
IncentivizedVetted ReviewVerified User
We use Semrush to conduct keyword research, competitive analysis, backlink audit, organic position tracking, and prospecting sites that have a potential for digital PR campaig...
Continue reading
Dragan Berak
Manager - Marketing
Head of SEO
Catena Media
Semrush5 years of experience

Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.

Rating: 9 out of 10
April 26, 2022
IncentivizedVetted ReviewVerified User
We use Semrush to run audits on the health of our and our clients' websites. This shows us how our sites rank for specific keyphrases, and areas where we can improve on site S...
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Todd Underwood
Director - Marketing
Interactive Director
The Pepper Group
Semrush2 years of experience

"Sehm-rush" or "Ess EE Em Rush" - either way, it gets the job done!

Rating: 8 out of 10
April 18, 2022
Vetted ReviewVerified User
In this role, I used Semrush for keyword research to help determine Article topics for the editorial team Headers, title tags, meta data, and body copy for "core" informationa...
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Katie Wojciechowski
Former Employee - Marketing
SEO Copywriter
Driveway
Semrush4 years of experience

The best SEO tool on the market

Rating: 10 out of 10
April 18, 2022
Vetted ReviewVerified User
Semrush is an amazing company that provides the best SEO tool on the market. 100% worth the price. They also have a top-tier customer service team that always provides help wh...
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Mia Perez
Administrative Assistant - Marketing
Executive Assistant
Verified Socials
Semrush2 years of experience

Semrush Review

Rating: 10 out of 10
April 12, 2022
Vetted ReviewVerified User
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the technical issues on the site as well, which a...
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Pemba Tshiring Sherpa
Strategist - Information Technology
Search Engine Optimization Specialist
WEBO Digital
Semrush2 years of experience

Satisfied with Semrush

Rating: 10 out of 10
March 30, 2022
Vetted ReviewVerified User
I use Semrush as a college student to practice discovering marketing insights and running SEO campaigns. I have never had an inside view of the software that helps companies r...
Continue reading
Ruby Caron
Administrative Assistant - Marketing
Student
Dean College
Semrush1 year of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Verified User
Team Lead in Marketing
Information Technology & Services Company, 11-50 employees
Billy Heany
Organic Search Manager
Wavemaker (Marketing & Advertising, 501-1000 employees)
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Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
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Features

SEO

Core features related to search engine optimization

7.8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.4
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.5
Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Keyword analysis and Multi-domain support highest, with a score of 9.1.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(726)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.

Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.

Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.

Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.

Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.

Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.

Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.

Based on user reviews, the following are the three most common recommendations for SEMrush:

  1. Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.

  2. Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.

  3. Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.

Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why

Solid SEO solution

Rating: 7 out of 10
September 02, 2024
Verified User
Vetted Review
Verified User
Semrush
6 years of experience
Use Cases and Deployment Scope
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
Pros and Cons
  • Keyword research
  • Backlink analytics
  • Easy data export
  • Rank tracking
Likelihood to Recommend
It's definitely well suited for anyone needing an all-in-one search marketing software, and it kind of became the industry standard for that purpose. However, I see most SEO pros choosing Ahrefs and more junior people or generalists choosing Semrush. Personally, I am comfortable with both software, have a preference for Ahrefs, but Semrush is for sure a good alternative.
Semrush Feature Ratings
SEO (7)
72.85714285714286%
7.3
Keyword analysis
90%
9.0
Backlink management
70%
7.0
SERP ranking tracking
70%
7.0
Page grader
50%
5.0
Competitive analysis
80%
8.0
Site audit / diagnostics
80%
8.0
Site recommendations
70%
7.0
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
Return on Investment
  • I would argue Semrush doesn't have an ROI, it's the actions you take that do. As a channel, SEO has worked incredibly well for me at all companies I've been, but giving credit to the tool would be misleading.
Usability
6
Switching across modules is not a smooth experience, there are features lacking for in-depth analysis, and while it's understandable, there are lots of somewhat basic features being gated to higher plans.
Alternatives Considered

Semrush: a real success story for the company I work for!

Rating: 10 out of 10
Incentivized
September 20, 2021
PB
Perrine Bettinelli
Online marketing assistant
Shopix (Furniture, 201-500 employees)
Vetted Review
Verified User
Semrush
4 years of experience
Use Cases and Deployment Scope
Semrush is a powerful tool used in my e-commerce department. This tool answers several needs as it is very complete. On a daily basis, it allows us to analyze and monitor our own SEO performance, visualize the same information regarding other websites, optimize our keywords and content, and perform a link-building follow-up in order to better manage our external links.
Pros and Cons
  • Shows us our SEO evolution regarding diverse criteria
  • Helps us at finding best SEO keywords and expressions for our content
  • Allows us to perform our link building follow-up
  • Offers seminars which help us at knowing and using the tool even better for our daily tasks
Likelihood to Recommend
Semrush is completely appropriate when working on SEO strategy!
Most Important Features
  • Keyword magic tool
  • Keyword manager
  • Link building tools
  • SEO Content Template
  • SEO Dashboard (position tracking/organic traffic, etc.)
Semrush Feature Ratings
SEO (6)
78.33333333333333%
7.8
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Competitive analysis
70%
7.0
Site audit / diagnostics
70%
7.0
Site recommendations
60%
6.0
SEO Channels (2)
85%
8.5
Local SEO
80%
8.0
Mobile SEO
90%
9.0
SEO Platform & Account Management (2)
80%
8.0
Multi-domain support
80%
8.0
Integration with web analytics tools
80%
8.0
Return on Investment
  • Better organic traffic on our main keywords
  • Great ROI
Other Software Used
Users and Roles
4
E-commerce
Support Headcount Required
1
E-commerce manager
Business Processes Supported
  • Content writing - keyword research
  • SEO evolution analysis
Future Planned Uses
  • Trends
  • Social media
Likelihood to Renew
10
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Products Replaced
No
Key Differentiators
  • Product Features
  • Product Reputation
  • Prior Experience with the Product
Usability
7
The available options are really useful for my daily tasks. Nevertheless, it is sometimes difficult to find specific information or pages. The user experience could be improved.
Easy Tasks
  • Keyword magic tool
  • Keyword manager
Difficult Tasks
  • Link building tool (we cannot add more than 1 link per website)
  • Traffic analytics
Mobile Interface Availability and Impressions
Yes, but I don't use it

Semrush has really produced results for me!

Rating: 10 out of 10
June 30, 2021
KJ
Keith Jones
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPA (Accounting, 1-10 employees)
Vetted Review
Verified User
Semrush
1 year of experience
View profile
Use Cases and Deployment Scope
I am a trusted CPA who... solves IRS problems.

SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.

The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
Pros and Cons
  • Position Tracking.
  • Site Audits.
  • Local SEO.
  • Facebook Group is GREAT!
Likelihood to Recommend
There are many tools in the SEO world and I had a subscription to several of them over the last year. In my opinion, this product is well suited for organizations of all sizes, large or small like a one-man band such as myself. I do not know of any scenarios where Semrush would be less than appropriate.
Most Important Features
  • Site Audit Tool.
  • Local Marketing Tools.
Semrush Feature Ratings
SEO (8)
100%
10.0
Keyword analysis
100%
10.0
Backlink management
100%
10.0
SERP ranking tracking
100%
10.0
Page grader
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
100%
10.0
SEO Channels (4)
100%
10.0
Local SEO
100%
10.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Return on Investment
  • It has made my telephone ring with consistency.
  • It has given me more confidence in my marketing and sales process.
  • I feel like that it has brought my business to the point where I am getting more predictable activity and sales.
Alternatives Considered
Semrush provides more value than any other SEO product that I have evaluated. They have a GREAT Facebook group which is invaluable and led by a gentleman named Nicolino Carmosino who works his butt off to see that you are successful and that Semrush works for you like it should work!
Other Software Used
Users and Roles
1
All functions of the business.
Support Headcount Required
I am all by myself as far as SEO goes!
Business Processes Supported
  • Content Marketing
  • SEO Toolkit
Innovative Uses
  • Local Marketing
Future Planned Uses
  • Social Media Calendering and posting
Likelihood to Renew
10
Products Replaced
No
Key Differentiators
  • Product Features
  • Product Usability
  • Product Reputation
The most important factor was Product Usability. Semrush is the only product in my opinion that would allow me to achieve my defined goals effectively, efficiently and satisfactorily
Evaluation Lessons Learned
I would not change it at all!
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
I learned a ton about SEO.
Implementation Issues
  • Support
  • Support
  • Support
Implementation Rating
8
I did it by myself and do not have a comment!
Training Types Used
  • no training
Ease of Semrush Training
The product WAS VERY easy to learn without training!! I would recommend this approach to others if they have time because you will be able to learn more about SEO!
Support Rating
5
This is undoubtedly the most disappointing feature of the product. I have not had a great time with support and have found their Facebook group the best source of support!
Premium Support
I am not sure but I should be getting "premium support" as I paid for the "whole ball of wax" a year's worth in advance.
Bug Resolution
No
Exceptional Examples of Semrush Support
No I cannot! Like I said Nicolino Carmosino who is the Online Reputation Manager with Semrush and moderates their Facebook group has provided me with the most successful support!
Usability
9
It is a product that is very user friendly! The tutorials, on line materials and mouse over help on the screens make it easy to pick up.
Easy Tasks
  • Site Audit
  • Instant Banner Generator
  • Local SEO
Difficult Tasks
  • Dealing with Support....They could improve this function.
  • Semrush App Center
Scalability
10
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Reliability and Availability
10
Semrush available when you need it!
Performance
8
SemRush performs well with few errors!

The best SEO tool on the market!

Rating: 9 out of 10
Incentivized
January 29, 2019
TS
Tim Sleeper
Web Developer Search Engine Optimization
Preferred Care at Home (Hospital & Health Care, 51-200 employees)
Vetted Review
Verified User
Semrush
3 years of experience
View profile
Use Cases and Deployment Scope
We use SEMrush to monitor the ranking of our location sites and to monitor keyword changes within our own site as well as review Google updates. SEMrush is also helpful in analyzing the performance of competitor websites and allows us to have an insight into any changes we need to make. SEMrush has really made the SEO monitoring process easy and, in my experience, has been the most accurate source out there.
Pros and Cons
  • SEMrush can be easily customized to show different forms of stats. We use it to view a general overview of our website and also monitor the ranking of specific keywords. It will tell us how competitive that keyword is as well as where our page ranks on it.
  • The site analysis tool is also really useful and updated often. The site analysis tool will scan a website and report any errors it encounters and how to better optimize the website SEO-wise. This is useful in catching issues that could pose a big problem and result in a penalty from Google.
  • Another great tool is the backlink analysis feature. It will show every website that links back to yours and also provide a score to the website that will tell you whether or not that backlink is toxic. From there, it's really easy to disavow those links and prevent any future ranking issues. It can also be used to see what sites are linking back to your competitors.
Likelihood to Recommend
SEMrush is great for any SEO team or manager. I can't imagine running any sort of SEO campaign without it. It does just about everything and provides a lot of in-depth stats that are crucial for running a good campaign. I would highly recommend SEMrush to anyone or company that is running a website. The tools it provides are invaluable.
Semrush Feature Ratings
SEO (8)
96.25%
9.6
Keyword analysis
100%
10.0
Backlink management
100%
10.0
SERP ranking tracking
100%
10.0
Page grader
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
90%
9.0
Task management
80%
8.0
SEO Channels (4)
87.5%
8.8
Local SEO
70%
7.0
Social SEO
90%
9.0
Mobile SEO
90%
9.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Return on Investment
  • SEMrush has helped our website increase its ranking by about 80%. There were a lot of errors and issues with the website and SEMrush really helped in getting those cleared up and improving our on-page optimization.
Alternatives Considered
Moz was the only of avenue we looked into and SEMrush just seemed to provide a more robust system. Moz was easier to use but lacked a lot of the more detailed stats that SEMrush had. I would highly recommend SEMrush over any other SEO tool out there.
Mobile Interface Availability and Impressions
No
Usability
9
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.

All-in-one SEO/SEM audit tool - SEMRush!

Rating: 9 out of 10
Incentivized
April 26, 2017
RA
Rahul Agarwal
Digital Strategy Consultant
Trenkwalder Group (Staffing and Recruiting, 201-500 employees)
Vetted Review
Verified User
Semrush
2 years of experience
View profile
Use Cases and Deployment Scope
SEMRush was used within the whole organization at my last job. The best part of the tool is that it integrates many aspects of a good SEO tool. Being a consulting [company] it was always important for us to get a complete overview of the overall performance and important KPIs of any given website/client. SEMRush was always to the point to provide us needed input for best possible performance overview.
Pros and Cons
  • First and foremost, it's an all-in-one marketing toolkit and provides an overview to all the major KPIs for any given website.
  • Also, I love how you can choose the country right before adding the URL of the domain one wants to analyze.
  • Also, the analysis of paid traffic/keywords also helps not just in SEO but also in SEM.
  • The fact that one can do backlink, keyword and competitive analysis, rank audits just under one window is great about SEMRush.
Likelihood to Recommend
I can barely think of any scenario where SEMRush is less relevant. The reason I say this is because for any organization which had a produce/service which is cold online and has competitors this tool will drive a lot of value. It is a complete toolset for companies to analyze their online landscape, competitors, where they stand online and their online brand footprint. It very well covers SEO and SEM audits.
Semrush Feature Ratings
SEO (7)
92.85714285714286%
9.3
Keyword analysis
100%
10.0
Backlink management
100%
10.0
SERP ranking tracking
90%
9.0
Page grader
80%
8.0
Competitive analysis
100%
10.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
SEO Channels (4)
90%
9.0
Local SEO
90%
9.0
Social SEO
90%
9.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
95%
9.5
Multi-domain support
100%
10.0
Integration with web analytics tools
90%
9.0
Return on Investment
  • Like mentioned before, it has been mostly a positive impact for us. As tool contains many different aspects for SEO and SEM purposes it eliminated the need for us to buy different tools for different things like for backlink analysis (Ahrefs, majestic SEO) etc.
  • Also the positive point is the pricing strategy for SEMRush. The tool provided an option to try it for free in the beginning (of course with limited insights) which made it easier for us to decide If we wanted to go with this tool. Also, as mentioned in the first point, having one tool instead of 5 made it possible to have a positive ROI.
  • A small negative was the fact we couldn't connect the tool to our Google Analytics. It wasn't a big negative but it would have been great to have combined insights.
Alternatives Considered
SEMRush has a much stronger position when you compare it to other alternatives. The reason being that there are only a few tools that provide an overall service including both SEO and SEM. Also, the fact that it allows competitor analysis and a side by side analysis of KPIs like domain strength, SERP rankings etc., is one of the major advantages SEMRush has over other tools.
Other Software Used
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Analyst Reports
  • Third-party Reviews
The single most important factor for choosing SEMRush was because it's a one-stop tool for all major marketing KPI analysis. It beautifully integrates SEO and SEM all under one tool. We decided to keep everything centralized in one tool so that we wouldn't have to use different tools and work with reports extracted from those tools.
Evaluation Lessons Learned
I always consider how the function a particular software performs and how it adds value to the current requirement the organization has. This is how we chose SEMRush as the tool to access the SEO and SEM performance of our clients. I wouldn't change my selection process. One thing I would consider more is the usability of the tool.
Easy Tasks
  • Competitor Analysis is surely great to perform with SEMRush. It's very simple and very intuitively integrated. Also, a very value driven function for agencies and consultancies.
  • Regular webinars and blog posts on how to better use the tool and also about other information updates going on in the SEO/SEM world makes the tool one of the best in the category.
  • Keyword analysis and active SEO recommendation makes the tool the best in the industry. Very few tools provide to the point recommendation that are hands-on.
Difficult Tasks
  • Just the interface is a little difficult to use.
  • When exporting the data from the tool, often it crashes but does so less over the time.
Usability
8
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
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