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What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

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Recent Reviews

TrustRadius Insights

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve …
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Semrush Review

10 out of 10
April 12, 2022
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the …
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Semrush Is Awesome

10 out of 10
March 28, 2022
I used Semrush for my Marketing Analytics course at Dean College to better understand Search Engine Optimization. Semrush is a fantastic …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
  • Site audit / diagnostics (144)
  • Competitive analysis (143)
  • SERP ranking tracking (144)

Reviewer Pros & Cons

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per month



per month



per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
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Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?


Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis


Semrush Review + $9864 Bonus + With Free Trail


SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)


Long Tail Keywords with SEMrush - Keyword Golden Ratio

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Core features related to search engine optimization

Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Keyword analysis and Site audit / diagnostics highest, with a score of 9.3.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.

Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.

Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.

Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.

Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.

Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.

Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.

Based on user reviews, the following are the three most common recommendations for SEMrush:

  1. Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.

  2. Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.

  3. Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.

Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.

Attribute Ratings


(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Keith Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am a trusted CPA who... solves IRS problems.

SEMRush has allowed me to increase my Search Engine Optimization (SEO) over the last 16 months and I knew nothing about SEO when I started.

The proof is in the pudding and I can tell you that my telephone is ringing with QUALIFIED LEADS on a consistent basis now.
  • Position Tracking.
  • Site Audits.
  • Local SEO.
  • Facebook Group is GREAT!
  • I don't like some of the pricing structure especially as it relates to the On-Page SEO Checker.
  • It could use a little more work in the keywords area.
  • The Social Content Poster could be more robust!
There are many tools in the SEO world and I had a subscription to several of them over the last year. In my opinion, this product is well suited for organizations of all sizes, large or small like a one-man band such as myself. I do not know of any scenarios where Semrush would be less than appropriate.
  • Site Audit Tool.
  • Local Marketing Tools.
SEO (8)
Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
SEO Channels (4)
Local SEO
Social SEO
Mobile SEO
Global SEO
SEO Platform & Account Management (2)
Multi-domain support
Integration with web analytics tools
  • It has made my telephone ring with consistency.
  • It has given me more confidence in my marketing and sales process.
  • I feel like that it has brought my business to the point where I am getting more predictable activity and sales.
Semrush provides more value than any other SEO product that I have evaluated. They have a GREAT Facebook group which is invaluable and led by a gentleman named Nicolino Carmosino who works his butt off to see that you are successful and that Semrush works for you like it should work!
All functions of the business.
I am all by myself as far as SEO goes!
  • Content Marketing
  • SEO Toolkit
  • Local Marketing
  • Social Media Calendering and posting
  • Product Features
  • Product Usability
  • Product Reputation
The most important factor was Product Usability. Semrush is the only product in my opinion that would allow me to achieve my defined goals effectively, efficiently and satisfactorily
I would not change it at all!
  • Implemented in-house
Change management was minimal
I learned a ton about SEO.
  • Support
  • Support
  • Support
I did it by myself and do not have a comment!
  • no training
The product WAS VERY easy to learn without training!! I would recommend this approach to others if they have time because you will be able to learn more about SEO!
This is undoubtedly the most disappointing feature of the product. I have not had a great time with support and have found their Facebook group the best source of support!
I am not sure but I should be getting "premium support" as I paid for the "whole ball of wax" a year's worth in advance.
No I cannot! Like I said Nicolino Carmosino who is the Online Reputation Manager with Semrush and moderates their Facebook group has provided me with the most successful support!
It is a product that is very user friendly! The tutorials, on line materials and mouse over help on the screens make it easy to pick up.
  • Site Audit
  • Instant Banner Generator
  • Local SEO
  • Dealing with Support....They could improve this function.
  • Semrush App Center
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Semrush available when you need it!
SemRush performs well with few errors!
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