In the past, I have used Sendblaster to design, send, track, and manage, email marketing campaigns and also email communication to students and other stakeholders in higher education. Sendblaster is the best product I have used for these needs, even better than MailChimp
, Constant Contact
, etc. There are multiple reasons why Sendblaster is superior. (1) Sendblaster allows good/picky designers to design templates that look beautiful without limits, instead of being limited by the canned templates provided by other services/softwares. (2) Sendblaster does not force the use of footers that mention a bulk email service provider, force standardized "unsubscribe" verbiage, etc. This is very important in higher education and other settings where we *MUST* be able to contact people via email because we have a business relationship with them, and we cannot allow them to unsubscribe. ...but yet we still have the option to provide unsubscribe links when it's appropriate. (3) Sendblaster provides lots of options for sending, so you can use your organization's own SMTP servers, and lots of other sending scenarios/configurations. (4) Once you pay the affordable price for the Sendblaster software, there are no more costs. You don't have to pay ongoing subscription fees or per-message volume fees.