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SendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling. Bulk mailing is managed for free with Sendblaster for up to 100 recipients at a time on up to 2 lists, but the Pro version which supports unlimited sends and unlimited lists is available for a one time $129 license fee.The Pro edition also has some extra features, like attachment support, a list search engine, the ability to export mail into csv files, and programmable tags. Pro buyers also receive email technical support.https://dudodiprj2sv7.cloudfront.net/product-logos/4r/LZ/7F71LQFA995Z.jpegSendblaster is the Swiss Army Knife of bulk email tools.In the past, I have used Sendblaster to design, send, track, and manage, email marketing campaigns and also email communication to students and other stakeholders in higher education. Sendblaster is the best product I have used for these needs, even better than Mailchimp, Constant Contact, etc. There are multiple reasons why Sendblaster is superior. (1) Sendblaster allows good/picky designers to design templates that look beautiful without limits, instead of being limited by the canned templates provided by other services/softwares. (2) Sendblaster does not force the use of footers that mention a bulk email service provider, force standardized "unsubscribe" verbiage, etc. This is very important in higher education and other settings where we *MUST* be able to contact people via email because we have a business relationship with them, and we cannot allow them to unsubscribe. ...but yet we still have the option to provide unsubscribe links when it's appropriate. (3) Sendblaster provides lots of options for sending, so you can use your organization's own SMTP servers, and lots of other sending scenarios/configurations. (4) Once you pay the affordable price for the Sendblaster software, there are no more costs. You don't have to pay ongoing subscription fees or per-message volume fees.,Ultimate control over design of templates and messages. Sendblaster provides great templates, but you can also design your own from scratch, with total control. Lots of options for sending your outgoing messages, including your organization's SMTP server, a third party's SMTP server, "direct" sending from your desktop, and many more configuration options. Sendblaster is even easier than Microsoft Word for "merging" data into your outgoing messages. Once you pay the affordable price for the Sendblaster software, there are no more ongoing subscription fees or volume-based per-message charges.,The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.,10,Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness. Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc. We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.,GroupMail, MailChimp and Constant Contact,10,000 to 25,000,Both,Microsoft Access, PeopleSoft Financials, DrupalSupremely Easy to UseSendblaster is being used by multiple divisions and departments across the company for internal and external email communications. Although the company has another email blasting application, Sendblaster is the preferred email communication tool, due to its ease of use, and, I suppose, cost of licenses. I have used it now for the past three years, and would recommend it to anyone.,Rendering HTML source code Managing mailing lists You can control the speed of email broadcasts Ease of importing lists,Inability to strip junk code generated from pasting from Microsoft Office applications Cannot export successful send list Does not come with responsive templates,9,Ease of employee communication delivery More responsive customer service Faster implementation of corporate communication strategies,None,Less than 10,000,Both,Adobe Analytics, Adobe Business Catalyst, Adobe Photoshop
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Sendblaster
7 Ratings
Score 8.6 out of 101
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Sendblaster Reviews

Sendblaster
7 Ratings
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Score 8.6 out of 101
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John Vieth profile photo
January 29, 2016

Review: "Sendblaster is the Swiss Army Knife of bulk email tools."

Score 10 out of 10
Vetted Review
Verified User
Review Source
In the past, I have used Sendblaster to design, send, track, and manage, email marketing campaigns and also email communication to students and other stakeholders in higher education. Sendblaster is the best product I have used for these needs, even better than MailChimp, Constant Contact, etc. There are multiple reasons why Sendblaster is superior. (1) Sendblaster allows good/picky designers to design templates that look beautiful without limits, instead of being limited by the canned templates provided by other services/softwares. (2) Sendblaster does not force the use of footers that mention a bulk email service provider, force standardized "unsubscribe" verbiage, etc. This is very important in higher education and other settings where we *MUST* be able to contact people via email because we have a business relationship with them, and we cannot allow them to unsubscribe. ...but yet we still have the option to provide unsubscribe links when it's appropriate. (3) Sendblaster provides lots of options for sending, so you can use your organization's own SMTP servers, and lots of other sending scenarios/configurations. (4) Once you pay the affordable price for the Sendblaster software, there are no more costs. You don't have to pay ongoing subscription fees or per-message volume fees.
  • Ultimate control over design of templates and messages. Sendblaster provides great templates, but you can also design your own from scratch, with total control.
  • Lots of options for sending your outgoing messages, including your organization's SMTP server, a third party's SMTP server, "direct" sending from your desktop, and many more configuration options.
  • Sendblaster is even easier than Microsoft Word for "merging" data into your outgoing messages.
  • Once you pay the affordable price for the Sendblaster software, there are no more ongoing subscription fees or volume-based per-message charges.
  • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
Read John Vieth's full review
Solo Mesumbe profile photo
January 29, 2016

Sendblaster Review: "Supremely Easy to Use"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Sendblaster is being used by multiple divisions and departments across the company for internal and external email communications. Although the company has another email blasting application, Sendblaster is the preferred email communication tool, due to its ease of use, and, I suppose, cost of licenses. I have used it now for the past three years, and would recommend it to anyone.
  • Rendering HTML source code
  • Managing mailing lists
  • You can control the speed of email broadcasts
  • Ease of importing lists
  • Inability to strip junk code generated from pasting from Microsoft Office applications
  • Cannot export successful send list
  • Does not come with responsive templates
Sendblaster is really, really very easy to use, especially for non-technical people. Problems arise when someone tries to paste content that was formatted in, say, Microsoft Word or Excel, into Sendblaster, then all hell breaks loose. If you have to use it in WYSIWYG mode, then it is important to use just straight paragraphed content.
Read Solo Mesumbe's full review

Sendblaster Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (2)
6.5
Dynamic content (2)
7.5
Ability to test dynamic content (2)
8.0
Landing pages (1)
10
A/B testing (1)
10
Mobile optimization (2)
7.5
Email deliverability (2)
9.5
List management (2)
10.0
Standard reports (1)
8

About Sendblaster

SendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling.

Bulk mailing is managed for free with Sendblaster for up to 100 recipients at a time on up to 2 lists, but the Pro version which supports unlimited sends and unlimited lists is available for a one time $129 license fee.The Pro edition also has some extra features, like attachment support, a list search engine, the ability to export mail into csv files, and programmable tags. Pro buyers also receive email technical support.

Categories:  Email Marketing

Sendblaster Technical Details

Operating Systems: Unspecified
Mobile Application:No