Name: sendeffect
Author: WEBanizer AG

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Risk Management

Enterprise

Accounting

Accounts Receivable

Budgeting and Forecasting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Build Automation

Cloud Storage

Data Fabric

Email Verification

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

IoT Security

Network Performance Monitoring

Network Simulation

Network Traffic Analysis (NTA)

Output Management

Platform-as-a-Service (PaaS)

SOA Application Gateways

Software Components

Software-Defined WAN

Web Content Filtering

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Blogging

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Mobile Analytics

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Website Builder

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Security Orchestration, Automation and Response (SOAR)

Security

Architecture

Last Mile Delivery

Legal Case Management

Nonprofit CRM

Physical Therapy

Roofing

Vertical-Specific

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sendeffect, developed by WEBanizer AG, is an e-mail marketing software designed to meet the needs of small to medium-sized businesses. According to the vendor, this solution offers a range of features and tools essential for successful email marketing campaigns. With its user-friendly interface and robust functionality, sendeffect is positioned as an ideal choice for marketing professionals, e-commerce businesses, the retail industry, the service industry, and non-profit organizations.

## Key Features

**SMTP-Relay and REST-API**: According to the vendor, WEBanizer AG provides a reliable and scalable email delivery solution through SMTP-Relay. With a cloud-based infrastructure, businesses can eliminate the need for internal email infrastructure and leverage clean IPs and delivery management features to aim for optimal inbox delivery.

**Integration & Interfaces**: sendeffect aims to enable seamless integration of existing systems with email marketing, optimizing business processes. WEBanizer AG offers technical expertise and develops custom solutions for smoother integration. Additionally, a middleware solution, sendeffect, is provided to establish reliable connections between systems.

**Template Service**: According to the vendor, businesses can access customized and professionally designed newsletter templates through sendeffect. These templates are designed to be responsive and compatible with different devices, aiming to create visually appealing and engaging email campaigns. Technical expertise is also available to implement custom designs.

**Technical Support**: WEBanizer AG aims to offer comprehensive support and assistance to customers, ensuring they have the necessary resources to maximize the use of sendeffect. Regular updates are provided to training materials and FAQs, and individualized support and guidance are offered based on customer needs and technical knowledge.

**Delivery Management**: According to the vendor, sendeffect aims to monitor and optimize email deliverability to ensure successful email delivery. It actively manages reputation and proactively contacts ISPs to maintain optimal inbox placement. Any issues related to delivery and reputation are said to be promptly resolved, aiming to ensure smooth email delivery.

**Email Campaign Creation**: With sendeffect, businesses can aim to create and design professional newsletters and transactional emails. Customizable templates and drag-and-drop editors are provided to make it easy to create visually appealing emails. Images, text, buttons, and other elements can be added to enhance the email content. Preview and testing features are also available.

**Contact List Management**: sendeffect allows businesses to import and manage contact lists. Contacts can be segmented based on various criteria, and custom fields can be added to collect additional information. Automatic contact information updates and handling of unsubscribes are also provided.

**Automation**: Businesses can aim to set up automated email campaigns based on triggers and conditions with sendeffect. This includes welcome emails, abandoned cart reminders, birthday greetings, and more. Personalization options, such as dynamic content and merge tags, are available to enhance the effectiveness of automated campaigns. Performance tracking and analysis are also provided.

**A/B Testing**: With sendeffect, businesses can conduct A/B testing to determine the effectiveness of different content, subject lines, or call-to-action in their email campaigns. The contact list can be split into multiple groups, allowing different versions of the email to be sent. Open rates, click-through rates, and conversions can be measured and compared to optimize future campaigns.

**Analytics and Reporting**: sendeffect provides detailed analytics to track email campaign performance. Metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates can be monitored. Engagement metrics help businesses understand subscriber behavior, and reports can be generated and exported for further analysis.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

sendeffect

Software for bulk creation, sending and tracking of Emails for marketing purposes.

WEBanizer AG

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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sendeffect

Overview

What is sendeffect?