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SEOGadget for Excel

SEOGadget for Excel

Overview

What is SEOGadget for Excel?

SEOGadget for Excel is a tool developed by SEOgadget that aims to enhance SEO and keyword research capabilities within Microsoft Excel. According to the vendor, this tool allows users to connect directly to services such as Majestic SEO, Moz, and Grepwords within Excel, eliminating the need for manual...

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Pricing

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What is SEOGadget for Excel?

SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is SEOGadget for Excel?

SEOGadget for Excel is a tool developed by SEOgadget that aims to enhance SEO and keyword research capabilities within Microsoft Excel. According to the vendor, this tool allows users to connect directly to services such as Majestic SEO, Moz, and Grepwords within Excel, eliminating the need for manual data export and merging. It is marketed as a solution suitable for businesses of various sizes, including small startups and large enterprises. The tool caters to a range of professionals and industries, including SEO professionals, digital marketers, content marketers, business analysts, and marketing agencies.

Key Features

According to the vendor, SEOGadget for Excel offers the following key features:

Connects directly to services: The tool enables users to connect directly to services like Majestic SEO, Moz, and Grepwords within Microsoft Excel, streamlining the data retrieval process.

Quick data access from Moz: Users can access data and results quickly from the Moz URL Metrics API, facilitating efficient analysis, calculations, reporting, and problem-solving related to SEO and keyword research.

Easy data retrieval and manipulation: SEOGadget for Excel provides functions like MOZ_URLMetrics_toFit, MOZ_URLMetrics_toSheet, and MOZ_URLMetrics_toRange, allowing users to retrieve and manipulate data from the Moz API in a straightforward manner.

Filtering of data: Users can filter data from the Moz API to obtain specific types of information, such as Titles and Canonical URLs, enabling targeted analysis and reporting.

Helper functions for data management: The tool offers various helper functions like _toFit, _toSheet, and _toRange, which according to the vendor, facilitate the writing of data to tables, ranges, and cells.

Support for bit flags: According to the vendor, users can utilize bit flags to request specific data from the Moz API, such as Titles and Canonical URLs, enhancing flexibility and customization in data retrieval.

Moz Anchor Text API: SEOGadget for Excel provides the Moz Anchor Text API, which allows users to fetch anchor text data for a root domain, subdomain, or page, aiding in anchor text strategy analysis and optimization.

Sorting anchor text data: Users can sort anchor text data by domain authority using the Moz Anchor Text API, as claimed by the vendor, enabling the identification of high-quality backlinks and optimization of link building efforts.

Moz Links API: The tool integrates with the Moz Links API, allowing users to explore the links pointing to a URL, root domain, or subdomain, providing insights into their backlink profile and potential improvement opportunities.

Integration with Majestic API: According to the vendor, SEOGadget for Excel supports the Majestic API for querying the fresh and historic link indices, enabling users to analyze and monitor their website's backlink profile over time.

SEOGadget for Excel Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(3)

Reviews

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SEOgadget is a Time Saver When Importing Moz, Majestic Link Data

Rating: 7 out of 10
March 15, 2018
We track links and other off-page SEO signals along with keywords, rank tracking and a variety of SEO metrics. SEO Gadget for Excel helps us to analyze links and see visually how the sites are performing. We can track link metrics using this plug in and handle most of our linking activities this way. It helps us to better understand the links and gives us a solid understanding of the data because we can import it into excel easily. That saves us a few extra steps in downloading and importing data from these other vendors.
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
SEO (7)
65.71428571428571%
6.6
Keyword analysis
70%
7.0
Backlink management
90%
9.0
SERP ranking tracking
60%
6.0
Page grader
70%
7.0
Competitive analysis
70%
7.0
Site recommendations
50%
5.0
Task management
50%
5.0
SEO Channels (3)
66.66666666666667%
6.7
Local SEO
70%
7.0
Social SEO
60%
6.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
80%
8.0
Multi-domain support
70%
7.0
Integration with web analytics tools
90%
9.0
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
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