We track links and other off-page SEO signals along with keywords, rank tracking and a variety of SEO metrics. SEO Gadget for Excel helps us to analyze links and see visually how the sites are performing. We can track link metrics using this plug in and handle most of our linking activities this way. It helps us to better understand the links and gives us a solid understanding of the data because we can import it into excel easily. That saves us a few extra steps in downloading and importing data from these other vendors.