Name: SEOGadget for Excel
Rating: 8 (3 reviews)
Author: Builtvisible UK

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Enterprise

Accounting

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Time Series Databases

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Information Technology

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Survey & Forms Building

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Government Contracting

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Geographic Information

Vertical-Specific

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SEOGadget for Excel is a tool developed by SEOgadget that aims to enhance SEO and keyword research capabilities within Microsoft Excel. According to the vendor, this tool allows users to connect directly to services such as Majestic SEO, Moz, and Grepwords within Excel, eliminating the need for manual data export and merging. It is marketed as a solution suitable for businesses of various sizes, including small startups and large enterprises. The tool caters to a range of professionals and industries, including SEO professionals, digital marketers, content marketers, business analysts, and marketing agencies.

## Key Features

According to the vendor, SEOGadget for Excel offers the following key features:

**Connects directly to services**: The tool enables users to connect directly to services like Majestic SEO, Moz, and Grepwords within Microsoft Excel, streamlining the data retrieval process.

**Quick data access from Moz**: Users can access data and results quickly from the Moz URL Metrics API, facilitating efficient analysis, calculations, reporting, and problem-solving related to SEO and keyword research.

**Easy data retrieval and manipulation**: SEOGadget for Excel provides functions like MOZ_URLMetrics_toFit, MOZ_URLMetrics_toSheet, and MOZ_URLMetrics_toRange, allowing users to retrieve and manipulate data from the Moz API in a straightforward manner.

**Filtering of data**: Users can filter data from the Moz API to obtain specific types of information, such as Titles and Canonical URLs, enabling targeted analysis and reporting.

**Helper functions for data management**: The tool offers various helper functions like _toFit, _toSheet, and _toRange, which according to the vendor, facilitate the writing of data to tables, ranges, and cells.

**Support for bit flags**: According to the vendor, users can utilize bit flags to request specific data from the Moz API, such as Titles and Canonical URLs, enhancing flexibility and customization in data retrieval.

**Moz Anchor Text API**: SEOGadget for Excel provides the Moz Anchor Text API, which allows users to fetch anchor text data for a root domain, subdomain, or page, aiding in anchor text strategy analysis and optimization.

**Sorting anchor text data**: Users can sort anchor text data by domain authority using the Moz Anchor Text API, as claimed by the vendor, enabling the identification of high-quality backlinks and optimization of link building efforts.

**Moz Links API**: The tool integrates with the Moz Links API, allowing users to explore the links pointing to a URL, root domain, or subdomain, providing insights into their backlink profile and potential improvement opportunities.

**Integration with Majestic API**: According to the vendor, SEOGadget for Excel supports the Majestic API for querying the fresh and historic link indices, enabling users to analyze and monitor their website's backlink profile over time.

SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues.

Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Premium

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

SEOGadget for Excel

Likelihood to Recommend

SEO Channels

SEO Platform & Account Management

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site recommendations

Task management

Local SEO

Social SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Builtvisible UK

Core features related to search engine optimization

The tool analyzes the content of your site to help discover the right keywords.

The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

The tool scores each page of your website for SEO.

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Site audit / diagnostics

The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

The tool recommends site structure improvements and other tasks to help with SEO.

Users can track and manage the tasks associated with SEO.

Features related to optimizing your website for specific channels

The tool helps optimize your website for local searches.

The tool tracks social mentions and backlinks and their impact on SEO.

Mobile SEO

The tool helps optimize your website for searches done on mobile devices.

The tool integrates with non-U.S.-based search engines and works in multiple languages.

Features related to scalability and integration of the SEO platform

For SEO agencies, the tool allows users to track multiple domains in one instance.

The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

Adobe Analytics

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GoDaddy

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SEO Manager

SEOGadget for Excel 2018-03-13 11:50:37

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TrustRadius

Data imports

Added functionality

Analyze data

Saves time

Data we need

Easier and faster

Time logging

Depth knowledge

Data analysis

Data into excel

Extra step

Home

SEO Software

We track links and other off-page SEO signals along with keywords, rank tracking and a variety of SEO metrics. SEO Gadget for Excel helps us to analyze links and see visually how the sites are performing. We can track link metrics using this plug in and handle most of our linking activities this way. It helps us to better understand the links and gives us a solid understanding of the data because we can import it into excel easily. That saves us a few extra steps in downloading and importing data from these other vendors.

Authentication is simple and requires no real in-depth knowledge
Importing of data into Excel saves time and saves us an extra step which is really important
Working with the data we need to see is much easier and faster
Collects multiple sources and saves time logging in
Data analysis is simple and straight forward

More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
More data imports would be nice this could be more of a one-and-done package, right now it only imports links
Added functionality to analyze data would be nice

It is hard to quantify this realistically but it does save time and that is big
Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
We haven't had any negative impacts as this is mainly a time saver

Analytics SEO, Conductor Searchlight, Moz and KNIME Analytics Platform

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SEOGadget for Excel

Overview

What is SEOGadget for Excel?