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What is Serpstat?

Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze• Content Marketing. Locates high-quality and ranking content •…

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Recent Reviews

TrustRadius Insights

Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation …
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Popular Features

View all 14 features
  • Site audit / diagnostics (14)
  • Keyword analysis (14)
  • Competitive analysis (14)
  • SERP ranking tracking (14)

Reviewer Pros & Cons

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per month



per month

Entry-level set up fee?

  • $59 per user
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Core features related to search engine optimization

Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is Serpstat?

Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for:

• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.

It is designed to combine everything useful for search marketing growth within one platform.

Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian

Frequently Asked Questions

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

Reviewers rate Multi-domain support and Integration with web analytics tools highest, with a score of 10.

The most common users of Serpstat are from Small Businesses (1-50 employees).

Serpstat Customer Size Distribution

Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation and website audits, the tool has proven to be invaluable for marketers, SEO professionals, and businesses alike. Users appreciate the well-designed dashboard that allows easy navigation and data tracking for each domain. With Serpstat, users can track keywords, generate web content based on them, and improve their rankings. The Content Marketing section provides a list of related questions that aid in content creation, making it easier to create relevant and valuable content for target audiences. Additionally, Serpstat's backlink analysis feature and Chrome plugin have been praised as underrated tools that help users analyze competitors' strategies, identify traffic sources, and track link juice. The site audit system is also highly beneficial for individuals involved in technical SEO and web development, as it helps identify areas for improvement in SEO performance. Nonprofit organizations have found value in Serpstat by using it to develop SEO content marketing plans and gain additional reference and explanations for their SEO strategies.

SEO agencies also rely on Serpstat for keyword research, competitor analysis, and website audits. The tool helps uncover competitor backlinks and track website rankings over time. With its comprehensive insights on keywords and pages, Serpstat makes it easier for agencies to generate detailed weekly and monthly marketing reports that inform their SEO efforts. Moreover, the platform is highly appreciated for its continuous improvements as well as the onboarding support provided to users.

Overall, Serpstat proves to be a versatile tool that serves multiple purposes such as keyword research, link-building, content marketing, website audits, and competitor analysis. Its features cater to the needs of different users - from individuals managing their own SEO efforts to SEO agencies working with clients - helping them enhance search engine visibility and improve overall SEO performance.

Clean and User-Friendly UI: Many users have praised the SEO tool for its clean, logical, and easy-to-navigate user interface. The beginner-friendly layout has made it accessible even for those new to SEO.

Export Data in Various Formats: The ability to export data in various formats has been highly appreciated by users. This feature allows for quick and easy report generation for clients or integration into larger data sets.

Convenient Variety of SEO Tools: Users have found the variety of different SEO tools offered by Serpstat to be convenient. Being able to conduct extensive research on a domain without having to switch to other software has been highly valued by reviewers.

Limited Keyword Data: Some users have found that the keyword data provided by Serpstat is not as comprehensive as other industry tools, limiting their ability to conduct thorough research and analysis.

Lack of Differentiation: Several reviewers have mentioned that Serpstat lacks differentiation and fails to stand out among its competitors like Ahrefs or SEMRush. Users feel that Serpstat does not offer unique features or functionalities that set it apart in the market.

Inaccurate Database for Smaller Volume Keywords: Users have noticed inconsistencies in Serpstat's database when it comes to smaller volume keywords. This can result in inaccurate or incomplete information compared to what is available through other tools, causing frustration and hindering their SEO efforts.

Users have offered several recommendations for Serpstat based on their experiences.

Firstly, they suggest requesting a demo to determine which functions are necessary for your business. This allows you to explore the features and assess their relevance to your specific needs.

Secondly, Serpstat is highly recommended as a cost-effective alternative for solo entrepreneurs or small agencies. It offers solid databases and competitive pricing, making it an affordable option. Many users suggest signing up for a free trial to give it a try before committing to a purchase.

Lastly, Serpstat is considered a valuable tool for those new to SEO. Users find it easy to use and appreciate its affordability. It is often recommended for bloggers and solopreneurs looking to generate more organic traffic. Additionally, Serpstat is praised for its ability to provide insights into keywords and traffic sources.

In summary, users recommend trying out Serpstat through a demo or free trial, especially for those just starting with SEO. It is seen as an affordable and worthwhile alternative that can help optimize online marketing campaigns and generate more organic traffic.

Attribute Ratings


(1-14 of 14)
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October 24, 2023

My review of Serpstat

Michał Pliszka | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website that require improvement, e.g. missing headers or incorrect redirections. By correcting these errors, my website became more visible in search engines for keywords that were important to me.I also use my competitors' backlink analysis very often. I know where he gets valuable links to his website and then I also try to place a link to my website there. This also greatly affects the visibility of my website.Improving the visibility of my website = more customers for the services I offer.
  • audit of sites
  • backlink analysis
  • keyword research
  • everything works as it should. there are no features missing here. the management panel could be a bit more modern.
Serpstat is perfect for backlink analysis.
Serpstat is perfect for performing a website audit.
Serpstat is great for analyzing keywords.
Lisa Sicard | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.
  • Find the right keywords
  • Help me see what competitors are using
  • Helps me produce better content
  • The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl.
  • If it were a little easier to use
The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl. However, their support service is fabulous in responding and I was able to get help to use their program better. I had used Semrush prior but it was getting very expensive so I made the switch several months ago.
Yevheniia Davydiuk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO
  • keyword research
  • rank tracking
  • site audit
  • backlink analysis
  • In some cases, GA and Serpstat metrics differ, but overall it provides excellent insights and analytics
Serpstat helps us improve organic traffic. Every marketing team should use this tool.
Valeriia Dziubenko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.
  • keyword research
  • backlink analysis
  • site audit
  • It may be overwhelming when you first register because there are so many graphs and data.
  • Nevertheless, after a few uses, you will be pleasantly surprised at the amount of insight it provides.
With Serpstat's keyword research tool, we can easily see how valuable a keyword is. As a result, our website pages perform better in search engines because of content that is more likely to rank high in search engines.
Armand Panganiban | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.
  • Audit Reports are nice.
  • User interface is easy to navigate.
  • Domain analysis has been great for creating a baseline.
  • Some of the the audit points are too technical and require more explanation.
  • Would like additional report editing options.
  • More suggestions for SEO improvement.
Serpstat has been really helpful for presenting reports to customers regarding their current SEO status and possible improvements. The report is structured in a way that makes sense to walk someone with zero prior SEO knowledge through each of the data points. Sometimes Serpstat output will be very different from other report results provided by other tools. In cases like this, it is difficult to share with a customer two different reports when the same results are wildly different.
June 16, 2022

my Serpstat review

Newaz Chowdhury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.
  • on page seo audit
  • keyword research
  • competition analysis
  • links
  • maybe accuracy
  • better backlink quality
  • more ppc features
Serpstat is perfect for any marketing agency or marketing specialist/director.
Drew Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).
  • Solid keyword research functionality
  • Generous rank tracking limits
  • Kind of expensive, but more generous limits than other more costly tools
  • Not as many website/competitor backlinks shown as Ahrefs
If you're interested in ranking better for more keywords and generating more traffic, Serpstat is a great tool--if you've got the budget for it. It's not expensive for a lot of small to mid-sized companies, but if you're running a really small business and trying to grow, the monthly cost could be a bit steep--but it's much better than not having any tools and going at optimization blindly. It's also more affordable than some of the bigger competitors and offers comparable functionality. The site audit feature can help you identify weak areas of your site from a technical standpoint (though there are more thorough site audit tools available). The backlink analysis can help you see how your competitors are ranking well.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.
  • Website Audit Tool is extremely in depth for technical users
  • Easy one-click audit
  • Easy keyword research tool
  • Great for quick SEO reporting on Websites, pages, and keywords
  • PPC stats are always wrong - CPC's, keywords, competitors, etc.
  • More detailed estimated traffic for competitor research
  • Ad previews of ours or competitors are few and far between and usually pretty wrong
Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.
Gary Shouldis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Serpstat is our main SEO research tool when conducting keyword and backlink analysis for clients as well as competitors. It is one of our go-to tools for our marketing department. Serpstat has a well-designed dashboard that is easy to navigate and to keep track of the loads of data it outputs for each domain. We can quickly perform website audits using the auditing tool that typically would take several hours with the assortment of tools we used to use.

One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.
  • The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
  • The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
  • Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
  • The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
  • While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
  • The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
  • Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Serpstat is being used for keyword research for both organic on-page SEO and paid media campaigns. More specifically used within our marketing department that handles all the organic, paid, and earned media. At a high overview we are able to use Serpstat to analyze our competitors' SEO efforts and benchmark them against our own. Some of their underrated features include their Chrome plugin and their backlink analysis.
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
  • Being a big PPC marketer, we would love to have keywords that export extremely easily, grouped into clusters, and import well into Google Ads. Otherwise, it only takes a bit of Excel magic to make it happen.
  • The website audit to address latency and other on-page SEO issues is solid... Unless your website is a single-page application. It doesn't recognize page depth nor canonicalization of URLs.
Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34.

Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.
Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Serpstat to determine what keyword phrases people search for in relation to our service, and then write LinkedIn posts to answer those questions.
I also use it to help clients see where they can improve their digital marketing & SEO. They appreciate that I have their profit interests in mind & create free/valuable reports for them.
  • I can get detailed data for a low price, and it's a lot better than Google's free data.
  • It doesn't slow down my computer like a browser SEO tool.
  • It shows general search data, not just what Google thinks I want based on my past searches.
  • It provides good tips for content marketing ideas based on search queries.
  • I wish they had a course on how to market an SEO service to businesses & use Serpstat as a tool to make money.
It helps me get ideas for content based on things people are searching for, but that I hadn't thought to write about before. Whenever I need to think of new keywords to target, I can consult it to get ideas of what people are looking for right now. I can also check the SEO reports of competitors.
Dragan Nikolic | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Serpstat is used for tracking overall client SEO performance. Their dashboard makes it easy to see whether we, as a marketing comapny, are doing a good job of increasing the overall search engine visibility for our clients.

Serpstat is really good at analyzing onsite and technical SEO metrics, which is the foundation for every website.
  • Onsite SEO auditing.
  • Technical SEO auditing.
  • Keyword clustering and identifying content opportunities.
  • Offsite SEO.
  • Link Index.
  • UX/UI of the tool.
Serpstat is really good at presenting the overall technical and onsite SEO perfomance of multiple websites and how they change over time. Their index is not as vast as Ahrefs', for example, but they're very enthusiastic when it comes to implementing new features and countries to their index.
Website auditor is top-notch and it's getting new features and upgrades almost every month.
Mitch Lee | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
Tim Mack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
On of my biggest pains is identifying where my traffic is coming from, what sites are sending me the link juice, what key words people are using to find me, and what my competitors are using to gain rankings.

I found using Serpstat, I was able to track my keywords which allowed me to generate additional web content based around them, which led to higher rankings. I was able to analyze my competitors web pages, then decide on a marketing campaign to take their positions in the market, then identify which web pages pages were sending me back the best link juice.

Lastly through the use of their site audit system, I was able to find places where I could tweak SEO performance for optimum results.
  • Discovering organic keywords and your search engine position with them.
  • Helping you to discover new keywords to research your business.
  • Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
Let's say you have a web page that's not doing too good in rankings. You would login to this application and start to discover competitors and how they're ranking, and what words they are using. Armed with this information, you can start building blog back links, reach out to web pages that are focused around the keyword, and start building a strong inbound link campaign to help propel your site to number one in the search engines.
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