About TrustRadius Scoring
Score 8.9 out of 100


Recent Reviews

Popular Features

View all 13 features

Keyword analysis (9)


SERP ranking tracking (9)


Site audit / diagnostics (9)


Competitive analysis (9)


Reviewer Pros & Cons

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Video Reviews

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Entry-level set up fee?

  • $69 per userOptional
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is Serpstat?

Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat has an arsenal of 30+ tools for:

• Competitor Intelligence. Identify and analyze market players
• Content Marketing. Analyze & Create — locate high-quality and ranking content
• Full cycle SEO Management. Tools to get on Google top
• Market Intelligence and Analytics. To explore a business's niche and world best practice used by market leaders
• Advertising and Paid Search Intelligence.

Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Unique Research of SERP with advance analyticsSersptat stores all top 100 search results for tracked keywords for everFollow visibility and keyword trends with SerpstatUnique Page vs. Page comparison in organic and paid keywordsSersptat Overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Customer Size Distribution

Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%

Serpstat Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian


View all alternatives

Frequently Asked Questions

What are Serpstat's top competitors?

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

What is Serpstat's best feature?

Reviewers rate Keyword analysis and Multi-domain support highest, with a score of 10.

Who uses Serpstat?

The most common users of Serpstat are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings




(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
June 16, 2022

my Serpstat review

Newaz Chowdhury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich.
Drew Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to have subscriptions to Moz and Ahrefs, but for the information that Serpstat returns and at its price point, it's a handy tool, especially for smaller companies that don't have big budgets for their SEO research.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for someone that doesn't want to spend a ton on SEMRush, Ahrefs, or other expensive tools.
Gary Shouldis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant content in their newsletter based on the actions I take inside their platform. Either I'm just lucky with timing or they tailor their content to my activity. Didn't find that with SEMRush.
Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
Dragan Nikolic | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily beats SE Ranking.

Serpstat could use a UX/UI improvement, since it's not that nice look at, like those other tools are and it takes time to load certain results and pages which translates that they need better servers and more advanced databases.

Overall, a great tool which gets better with every iteration.
Mitch Lee | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, but is good if you are not looking for sophisticated measurement.
Tim Mack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.