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Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation …
Starting at $59 per month
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What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze• Content Marketing. Locates high-quality and ranking content •…
Recent Reviews
Popular Features
- Site audit / diagnostics (14)9.898%
- Keyword analysis (14)9.898%
- Competitive analysis (14)9.595%
- SERP ranking tracking (14)9.393%
Reviewer Pros & Cons
Pricing
Individual
$59
Cloud
per month
Team
$119
Cloud
per month
Agency
$479
Cloud
per month
Entry-level set up fee?
- $59 per userOptional
For the latest information on pricing, visithttps://serpstat.com/pay
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for:
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
Serpstat Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Additional Features
- Supported: In-depth URL Analysis
- Supported: SERP Historical Data
- Supported: Keywords Grouping by tags
- Supported: Tree View Keywords Distribution
Serpstat Screenshots
Serpstat Videos
Serpstat – SEO platform for professionals
Serpstat Integrations
- Looker Studio
- SEO Tools for Excel
- Google Sheets
- Browser Extension
- Key-Collector
Serpstat Competitors
Serpstat Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine |
| Supported Languages | English, Russian, Ukrainian, Bulgarian |
Serpstat Customer Size Distribution
| Consumers | 92% |
|---|---|
| Small Businesses (1-50 employees) | 4% |
| Mid-Size Companies (51-500 employees) | 1% |
| Enterprises (more than 500 employees) | 3% |
Comparisons
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Reviews and Ratings
(29)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation and website audits, the tool has proven to be invaluable for marketers, SEO professionals, and businesses alike. Users appreciate the well-designed dashboard that allows easy navigation and data tracking for each domain. With Serpstat, users can track keywords, generate web content based on them, and improve their rankings. The Content Marketing section provides a list of related questions that aid in content creation, making it easier to create relevant and valuable content for target audiences. Additionally, Serpstat's backlink analysis feature and Chrome plugin have been praised as underrated tools that help users analyze competitors' strategies, identify traffic sources, and track link juice. The site audit system is also highly beneficial for individuals involved in technical SEO and web development, as it helps identify areas for improvement in SEO performance. Nonprofit organizations have found value in Serpstat by using it to develop SEO content marketing plans and gain additional reference and explanations for their SEO strategies.
SEO agencies also rely on Serpstat for keyword research, competitor analysis, and website audits. The tool helps uncover competitor backlinks and track website rankings over time. With its comprehensive insights on keywords and pages, Serpstat makes it easier for agencies to generate detailed weekly and monthly marketing reports that inform their SEO efforts. Moreover, the platform is highly appreciated for its continuous improvements as well as the onboarding support provided to users.
Overall, Serpstat proves to be a versatile tool that serves multiple purposes such as keyword research, link-building, content marketing, website audits, and competitor analysis. Its features cater to the needs of different users - from individuals managing their own SEO efforts to SEO agencies working with clients - helping them enhance search engine visibility and improve overall SEO performance.
Clean and User-Friendly UI: Many users have praised the SEO tool for its clean, logical, and easy-to-navigate user interface. The beginner-friendly layout has made it accessible even for those new to SEO.
Export Data in Various Formats: The ability to export data in various formats has been highly appreciated by users. This feature allows for quick and easy report generation for clients or integration into larger data sets.
Convenient Variety of SEO Tools: Users have found the variety of different SEO tools offered by Serpstat to be convenient. Being able to conduct extensive research on a domain without having to switch to other software has been highly valued by reviewers.
Limited Keyword Data: Some users have found that the keyword data provided by Serpstat is not as comprehensive as other industry tools, limiting their ability to conduct thorough research and analysis.
Lack of Differentiation: Several reviewers have mentioned that Serpstat lacks differentiation and fails to stand out among its competitors like Ahrefs or SEMRush. Users feel that Serpstat does not offer unique features or functionalities that set it apart in the market.
Inaccurate Database for Smaller Volume Keywords: Users have noticed inconsistencies in Serpstat's database when it comes to smaller volume keywords. This can result in inaccurate or incomplete information compared to what is available through other tools, causing frustration and hindering their SEO efforts.
Users have offered several recommendations for Serpstat based on their experiences.
Firstly, they suggest requesting a demo to determine which functions are necessary for your business. This allows you to explore the features and assess their relevance to your specific needs.
Secondly, Serpstat is highly recommended as a cost-effective alternative for solo entrepreneurs or small agencies. It offers solid databases and competitive pricing, making it an affordable option. Many users suggest signing up for a free trial to give it a try before committing to a purchase.
Lastly, Serpstat is considered a valuable tool for those new to SEO. Users find it easy to use and appreciate its affordability. It is often recommended for bloggers and solopreneurs looking to generate more organic traffic. Additionally, Serpstat is praised for its ability to provide insights into keywords and traffic sources.
In summary, users recommend trying out Serpstat through a demo or free trial, especially for those just starting with SEO. It is seen as an affordable and worthwhile alternative that can help optimize online marketing campaigns and generate more organic traffic.
Attribute Ratings
Reviews
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October 24, 2023
My review of Serpstat
I used Labrik for audits. For me, Serpstat has more functions and is friendlier to use.
October 23, 2023
Great Value From Their SEO Tool
- Semrush and Ubersuggest
I selected Serpstat because it offered a lot of things like Semrush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They are very helpful. I've increased my visibility online and made more money since using their program. A great return on investment!
July 07, 2022
Serpstat - Great SEO audit and reporting tool
Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite SEO. Serpstat audits and provides suggestions that can be completed within the 2 mentioned plugins.
June 16, 2022
my Serpstat review
Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich.
February 25, 2020
Serpstat is a Solid SEO Toolkit for the Price
Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to have subscriptions to Moz and Ahrefs, but for the information that Serpstat returns and at its price point, it's a handy tool, especially for smaller companies that don't have big budgets for their SEO research.
July 18, 2019
Check The Stats With Serpstat
Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for someone that doesn't want to spend a ton on SEMRush, Ahrefs, or other expensive tools.
March 28, 2019
A Terrific All-In-One SEO Tool That Won't Break The bank
We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant content in their newsletter based on the actions I take inside their platform. Either I'm just lucky with timing or they tailor their content to my activity. Didn't find that with SEMRush.
December 21, 2018
Cool SEO tool at a great price
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
September 18, 2018
Serpstat, a newcomer with the potential of a champion.
Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily beats SE Ranking.
Serpstat could use a UX/UI improvement, since it's not that nice look at, like those other tools are and it takes time to load certain results and pages which translates that they need better servers and more advanced databases.
Overall, a great tool which gets better with every iteration.
Serpstat could use a UX/UI improvement, since it's not that nice look at, like those other tools are and it takes time to load certain results and pages which translates that they need better servers and more advanced databases.
Overall, a great tool which gets better with every iteration.
September 04, 2018
OK product, but not my first choice as an industry tool
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, but is good if you are not looking for sophisticated measurement.
August 10, 2018
Your search for SEO is over
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.