About TrustRadius Scoring
Score 8.9 out of 100


Recent Reviews

Popular Features

View all 13 features

Keyword analysis (9)


SERP ranking tracking (9)


Site audit / diagnostics (9)


Competitive analysis (9)


Reviewer Pros & Cons

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Video Reviews

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  • $69 per userOptional
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Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is Serpstat?

Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat has an arsenal of 30+ tools for:

• Competitor Intelligence. Identify and analyze market players
• Content Marketing. Analyze & Create — locate high-quality and ranking content
• Full cycle SEO Management. Tools to get on Google top
• Market Intelligence and Analytics. To explore a business's niche and world best practice used by market leaders
• Advertising and Paid Search Intelligence.

Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Unique Research of SERP with advance analyticsSersptat stores all top 100 search results for tracked keywords for everFollow visibility and keyword trends with SerpstatUnique Page vs. Page comparison in organic and paid keywordsSersptat Overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Customer Size Distribution

Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%

Serpstat Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian


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Frequently Asked Questions

What are Serpstat's top competitors?

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

What is Serpstat's best feature?

Reviewers rate Keyword analysis and Multi-domain support highest, with a score of 10.

Who uses Serpstat?

The most common users of Serpstat are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings




(1-9 of 9)
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Drew Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you're interested in ranking better for more keywords and generating more traffic, Serpstat is a great tool--if you've got the budget for it. It's not expensive for a lot of small to mid-sized companies, but if you're running a really small business and trying to grow, the monthly cost could be a bit steep--but it's much better than not having any tools and going at optimization blindly. It's also more affordable than some of the bigger competitors and offers comparable functionality. The site audit feature can help you identify weak areas of your site from a technical standpoint (though there are more thorough site audit tools available). The backlink analysis can help you see how your competitors are ranking well.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.
Gary Shouldis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34.

Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.
Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It helps me get ideas for content based on things people are searching for, but that I hadn't thought to write about before. Whenever I need to think of new keywords to target, I can consult it to get ideas of what people are looking for right now. I can also check the SEO reports of competitors.
Dragan Nikolic | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Serpstat is really good at presenting the overall technical and onsite SEO perfomance of multiple websites and how they change over time. Their index is not as vast as Ahrefs', for example, but they're very enthusiastic when it comes to implementing new features and countries to their index.
Website auditor is top-notch and it's getting new features and upgrades almost every month.
Mitch Lee | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
Tim Mack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Let's say you have a web page that's not doing too good in rankings. You would login to this application and start to discover competitors and how they're ranking, and what words they are using. Armed with this information, you can start building blog back links, reach out to web pages that are focused around the keyword, and start building a strong inbound link campaign to help propel your site to number one in the search engines.