About TrustRadius Scoring
Score 8.9 out of 100


Recent Reviews

Popular Features

View all 13 features

Keyword analysis (9)


SERP ranking tracking (9)


Site audit / diagnostics (9)


Competitive analysis (9)


Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Serpstat, and make your voice heard!


View all pricing



per month



per month



per month

Entry-level set up fee?

  • $69 per userOptional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is Serpstat?

Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat has an arsenal of 30+ tools for:

• Competitor Intelligence. Identify and analyze market players
• Content Marketing. Analyze & Create — locate high-quality and ranking content
• Full cycle SEO Management. Tools to get on Google top
• Market Intelligence and Analytics. To explore a business's niche and world best practice used by market leaders
• Advertising and Paid Search Intelligence.

Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Unique Research of SERP with advance analyticsSersptat stores all top 100 search results for tracked keywords for everFollow visibility and keyword trends with SerpstatUnique Page vs. Page comparison in organic and paid keywordsSersptat Overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Customer Size Distribution

Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%

Serpstat Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian


View all alternatives

Frequently Asked Questions

What are Serpstat's top competitors?

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

What is Serpstat's best feature?

Reviewers rate Keyword analysis and Multi-domain support highest, with a score of 10.

Who uses Serpstat?

The most common users of Serpstat are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings




(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Website Audit Tool is extremely in depth for technical users
  • Easy one-click audit
  • Easy keyword research tool
  • Great for quick SEO reporting on Websites, pages, and keywords
  • PPC stats are always wrong - CPC's, keywords, competitors, etc.
  • More detailed estimated traffic for competitor research
  • Ad previews of ours or competitors are few and far between and usually pretty wrong
Gary Shouldis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
  • The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
  • Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
  • The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
  • While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
  • The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
  • Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.
Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
  • Being a big PPC marketer, we would love to have keywords that export extremely easily, grouped into clusters, and import well into Google Ads. Otherwise, it only takes a bit of Excel magic to make it happen.
  • The website audit to address latency and other on-page SEO issues is solid... Unless your website is a single-page application. It doesn't recognize page depth nor canonicalization of URLs.
Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • I can get detailed data for a low price, and it's a lot better than Google's free data.
  • It doesn't slow down my computer like a browser SEO tool.
  • It shows general search data, not just what Google thinks I want based on my past searches.
  • It provides good tips for content marketing ideas based on search queries.
  • I wish they had a course on how to market an SEO service to businesses & use Serpstat as a tool to make money.
Mitch Lee | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Tim Mack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Discovering organic keywords and your search engine position with them.
  • Helping you to discover new keywords to research your business.
  • Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.