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Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation …
Starting at $59 per month
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What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze• Content Marketing. Locates high-quality and ranking content •…
Recent Reviews
Popular Features
- Site audit / diagnostics (14)9.898%
- Keyword analysis (14)9.898%
- Competitive analysis (14)9.595%
- SERP ranking tracking (14)9.393%
Reviewer Pros & Cons
Pricing
Individual
$59
Cloud
per month
Team
$119
Cloud
per month
Agency
$479
Cloud
per month
Entry-level set up fee?
- $59 per userOptional
For the latest information on pricing, visithttps://serpstat.com/pay
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for:
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
Serpstat Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Additional Features
- Supported: In-depth URL Analysis
- Supported: SERP Historical Data
- Supported: Keywords Grouping by tags
- Supported: Tree View Keywords Distribution
Serpstat Screenshots
Serpstat Videos
Serpstat – SEO platform for professionals
Serpstat Integrations
- Looker Studio
- SEO Tools for Excel
- Google Sheets
- Browser Extension
- Key-Collector
Serpstat Competitors
Serpstat Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine |
| Supported Languages | English, Russian, Ukrainian, Bulgarian |
Serpstat Customer Size Distribution
| Consumers | 92% |
|---|---|
| Small Businesses (1-50 employees) | 4% |
| Mid-Size Companies (51-500 employees) | 1% |
| Enterprises (more than 500 employees) | 3% |
Comparisons
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Reviews and Ratings
(29)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation and website audits, the tool has proven to be invaluable for marketers, SEO professionals, and businesses alike. Users appreciate the well-designed dashboard that allows easy navigation and data tracking for each domain. With Serpstat, users can track keywords, generate web content based on them, and improve their rankings. The Content Marketing section provides a list of related questions that aid in content creation, making it easier to create relevant and valuable content for target audiences. Additionally, Serpstat's backlink analysis feature and Chrome plugin have been praised as underrated tools that help users analyze competitors' strategies, identify traffic sources, and track link juice. The site audit system is also highly beneficial for individuals involved in technical SEO and web development, as it helps identify areas for improvement in SEO performance. Nonprofit organizations have found value in Serpstat by using it to develop SEO content marketing plans and gain additional reference and explanations for their SEO strategies.
SEO agencies also rely on Serpstat for keyword research, competitor analysis, and website audits. The tool helps uncover competitor backlinks and track website rankings over time. With its comprehensive insights on keywords and pages, Serpstat makes it easier for agencies to generate detailed weekly and monthly marketing reports that inform their SEO efforts. Moreover, the platform is highly appreciated for its continuous improvements as well as the onboarding support provided to users.
Overall, Serpstat proves to be a versatile tool that serves multiple purposes such as keyword research, link-building, content marketing, website audits, and competitor analysis. Its features cater to the needs of different users - from individuals managing their own SEO efforts to SEO agencies working with clients - helping them enhance search engine visibility and improve overall SEO performance.
Clean and User-Friendly UI: Many users have praised the SEO tool for its clean, logical, and easy-to-navigate user interface. The beginner-friendly layout has made it accessible even for those new to SEO.
Export Data in Various Formats: The ability to export data in various formats has been highly appreciated by users. This feature allows for quick and easy report generation for clients or integration into larger data sets.
Convenient Variety of SEO Tools: Users have found the variety of different SEO tools offered by Serpstat to be convenient. Being able to conduct extensive research on a domain without having to switch to other software has been highly valued by reviewers.
Limited Keyword Data: Some users have found that the keyword data provided by Serpstat is not as comprehensive as other industry tools, limiting their ability to conduct thorough research and analysis.
Lack of Differentiation: Several reviewers have mentioned that Serpstat lacks differentiation and fails to stand out among its competitors like Ahrefs or SEMRush. Users feel that Serpstat does not offer unique features or functionalities that set it apart in the market.
Inaccurate Database for Smaller Volume Keywords: Users have noticed inconsistencies in Serpstat's database when it comes to smaller volume keywords. This can result in inaccurate or incomplete information compared to what is available through other tools, causing frustration and hindering their SEO efforts.
Users have offered several recommendations for Serpstat based on their experiences.
Firstly, they suggest requesting a demo to determine which functions are necessary for your business. This allows you to explore the features and assess their relevance to your specific needs.
Secondly, Serpstat is highly recommended as a cost-effective alternative for solo entrepreneurs or small agencies. It offers solid databases and competitive pricing, making it an affordable option. Many users suggest signing up for a free trial to give it a try before committing to a purchase.
Lastly, Serpstat is considered a valuable tool for those new to SEO. Users find it easy to use and appreciate its affordability. It is often recommended for bloggers and solopreneurs looking to generate more organic traffic. Additionally, Serpstat is praised for its ability to provide insights into keywords and traffic sources.
In summary, users recommend trying out Serpstat through a demo or free trial, especially for those just starting with SEO. It is seen as an affordable and worthwhile alternative that can help optimize online marketing campaigns and generate more organic traffic.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
October 23, 2023
Great Value From Their SEO Tool
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.
- Find the right keywords
- Help me see what competitors are using
- Helps me produce better content
- The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl.
- If it were a little easier to use
93.75%
9.4
95%
9.5
100%
10.0
- It has had a positive impact on my ROI as articles are ranking better.
- I feel more confident doing the SEO for the website
- Semrush and Ubersuggest
I selected Serpstat because it offered a lot of things like Semrush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They are very helpful. I've increased my visibility online and made more money since using their program. A great return on investment!
1
Managing SEO for the content of the website and marketing.
1
Knowledge of SEO and ability to write content for the web and be found in the search results. Also a knowledge of marketing and blogging tactics to go along with it.
- keyword research
- competitor research
- Site audit to fix technical errors as well
- Writing better content that gets found in the search results
- To do more competitor research and link exchanges
Yes
I replaced Semrush with Serpstat due to increased costs.
- Ease of Use
The cost and ease of use. However, I must say the support I received from Serpstat has been superb and they have been a big help to me in getting the right things for my usage of the SEO tool. I like that I can log in daily with ease and know what is going on with my keywords as well with the competitors. It helps me plan out my content better.
I wouldn't change it. I kept Semrush while I began Serpstat to be sure about the decision to make the switch to save money. It was a pleasant surprise when I discovered how great their customer support was along the way. And then I increased my return on investment, so I am very pleased with my decision to make the switch.
No
Yes, when I wanted to learn how to use it more effectively.
- Getting the keyword research
- Researching competitors
- Tracking keywords on daily basis
Yes, but I don't use it
February 25, 2020
Serpstat is a Solid SEO Toolkit for the Price
We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).
- Solid keyword research functionality
- Generous rank tracking limits
- Kind of expensive, but more generous limits than other more costly tools
- Not as many website/competitor backlinks shown as Ahrefs
82.85714285714286%
8.3
83.33333333333334%
8.3
100%
10.0
- Serpstat has helped us uncover dozens of low-competition, decent-volume keywords that we've been able to rank for to drive traffic--we easily doubled organic traffic volume over six months after getting started with Serpstat.
- Serpstat has allowed us to uncover competitors' backlink strategies, which have helped us with our own backlinking for a fraction of the cost of Ahrefs and similar - hard to tell ROI. Still, rankings have improved, and we've saved on the monthly expenses.
Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to have subscriptions to Moz and Ahrefs, but for the information that Serpstat returns and at its price point, it's a handy tool, especially for smaller companies that don't have big budgets for their SEO research.