Great way to improve user experience at reasonable cost
Use Cases and Deployment Scope
Pros
- Errors display
- Showing sequence of user actions
- Comparing different customer segments.
Cons
- A bit slow to load sometimes
- UI looks a bit basic
- Reporting could be deeper
Most Important Features
- Heatmaps
- Error reports
- Low cost
Return on Investment
- Allowed us to improve our website in-house
- Relatively low cost solution
- Customer engagement and sales on website increased



