SG360, a Segerdahl company

SG360 is a direct marketing solutions provider offered by Segerdahl company. According to the vendor, this platform is designed to optimize addressable media campaigns and deliver performance for businesses of all sizes. Whether you are a small business or a large enterprise, SG360 provides tools and insights for marketing professionals, advertising agencies, retailers, financial services, and insurance companies. With its range of features and capabilities, SG360 aims to enhance marketing strategies and help businesses achieve their goals.

Key Features

Performance Analytics: According to the vendor, SG360° provides users with on-demand, cross-channel campaign performance data through interactive dashboards. This feature allows businesses to track campaign activity and measure the performance of key performance indicators (KPIs).

Audience Insights: SG360°'s Audience Insights feature aims to help direct marketers gain a better understanding of their target market. According to the vendor, this feature provides limited access to consumer data, helping businesses identify and connect with highly responsive prospects both offline and online.

Direct Mail Production: SG360° offers a solution for direct mail production, handling everything from design to printing and fulfillment. According to the vendor, this single-source operation provides businesses with control and faster time-to-market for their direct mail campaigns.

Campaign Performance Strategy: SG360° aims to help businesses improve their marketing performance by developing unique strategies tailored to each brand. According to the vendor, this feature involves analyzing data and understanding the target audience to create effective campaigns that engage customers and drive conversions.

Digital Addressable Media: According to the vendor, SG360° enables intelligence-backed omnichannel direct response campaign strategies. With the Identity Grid, businesses can advertise to known and anonymous individuals across all addressable media channels, leveraging data to create successful campaigns.

Creative Development: Leveraging its expertise in direct mail, SG360° aims to develop customer-centric and growth-focused creative solutions. According to the vendor, this feature combines art and science to create marketing campaigns that resonate with the target audience and inspire affinity and action.

Postal Optimization and Logistics: SG360° offers precision planning to maximize ROI by efficiently and economically moving mail pieces through the USPS distribution system. According to the vendor, their expertise in postal compliance and optimization helps clients qualify for automation discounts and reduce mailing costs.

Telecom Strategies: According to the vendor, SG360° provides hyper-targeted strategies for telecom companies to increase customer acquisition and retention. By leveraging data analytics and innovative design, SG360° aims to help clients overcome privacy regulations and rising ad costs.

Financial Services Solutions: SG360° offers marketing solutions engineered to sell more policies for financial services companies. According to the vendor, their expertise in managing regulatory complexity and creating hyper-targeted mailers helps clients engage audiences, grow conversions, and simplify marketing execution.

Insurance Solutions: According to the vendor, SG360° helps insurance companies with customer acquisition, retention, cross-selling, and affiliate programs. Their solutions aim to manage data complexity and address regulatory requirements, delivering marketing solutions that increase ROI and mitigate risk.