Shopify Plus

Shopify Plus

Score 9.0 out of 10
Shopify Plus


What is Shopify Plus?

Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
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Recent Reviews

Shopify Plus is Great

10 out of 10
July 30, 2019
We initially adopted Shopify Plus for our main e-commerce business and it went so well that our international partners also adopted it for …
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Popular Features

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  • Mobile storefront (27)
  • Product management (27)
  • Visual customization (27)
  • Checkout user experience (27)

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What is Shopify Plus?

Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Squarespace?

Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

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Product Demos

Discover the Shopify Plus platform
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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

9Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.9Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

9.4Avg 8.6

eCommerce Marketing

Features related to marketing for eCommerce websites

8.6Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

9Avg 7.8
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Product Details

What is Shopify Plus?

Shopify Plus is an ecommerce solution that enables business to sell online and off across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay. The vendor says this solution is engineered for scalability and reliability.

The vendor’s value proposition is that Shopify Plus is driving disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, and lengthy timelines of traditional enterprise options. Shopify Plus customers include Proctor & Gamble, General Electric, Budweiser, Red Bull and many more.

Shopify Plus Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Additional Features

  • Supported: Built-in automation tools like Shopify Flow and Launchpad
  • Supported: Wholesale channel that automatically builds a self-service storefront for high-volume buyers

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.

Shopify Plus Video

Discover the Shopify Plus platform

Shopify Plus Competitors

Shopify Plus Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesCanada, USA, Australia, United Kingdom, Europe
Supported LanguagesEnglish

Frequently Asked Questions

Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

Volusion and Salesforce Commerce Cloud are common alternatives for Shopify Plus.

Reviewers rate eCommerce security and Order processing highest, with a score of 9.4.

The most common users of Shopify Plus are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 28)
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Mauro Biefeni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used to host an in-house e-commerce site and then we moved to NetSuites SuiteCommerce, which was a nightmare with never ending costs.

We then switched to Shopify Plus and have never looked back. We have it completely integrated with our ERP system, using automated tasks (Flow) in Shopify Plus and with solutions we created in house to access the Shopify API.

It has really made our e-commerce functionality and flow as well as overall cost much better all around.
  • Easy to manage products and inventory, which is of course extremely important
  • Very easy to manage orders--especially with the API integration it is mostly hands off. But when customers do need assistance, our agents can easily access their orders and help them as needed
  • Third-party integrations such as ShipStation or Returnly have made it easy to implement return processing and shipping to multiple destinations using various delivery services to get the best pricing.
  • There was a time when I would complain about the Shopify API, as it was difficult to manage the product efficiently, but since they are always updating the API, it has now come to the point where we have been able to improve the flow of data effectively to be more efficient.
  • It often seems like there could be more triggers or flow paths when setting up flows, but this will always be the case where "It would be nice if...". Shopify is ever evolving, so this is not a huge issue.
I do not really see where Shopify Plus could not be used in all scenarios other than perhaps some very specific custom-built requirements or where the primary function of the site is not e-commerce.
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is used for our eCommerce store and Point of Sales system for retail locations. There are many great features about Shopify plus. We can create custom themes with theme settings and customizations. Merchandizing in the platform is very simple and it can handle order and inventory data seamlessly. Shopify Plus enables us to create private apps, do advanced customizations, and much more.
  • Product Catalog & Merchandising
  • Theme customization & Settings
  • Order and Customer Data
  • Store Copy (Navigation Menus)
ECommerce and Point of Sales System is a great use for Shopify Plus. Basically, any sale situation would be a great fit for Shopify Plus. Some areas where it might not be best suited are restaurants or blogs. In those cases, there is a Shopify Lite plan that would make more sense.
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is used company wide. It is a great way to keep track of customers orders. We are able to track payments and refund in the same system. It seamlessly links to our communication system and allows us to see a customers profile when they call or write in via our communication system.
  • Organization is huge is Shopify Plus, this system keeps everything organized for you.
  • Shopify allows you to view and adjust payments in the same screen.
  • Shopify Plus is very user friendly.
  • When linking to our communication service some customers have several emails with orders and only one email generates orders. It would be nice if we could combine all of this information into one account.
  • If a customer has multiple accounts you are also unable to edit the email address as it is already used, another reason merging accounts would be helpful.
  • Some of the processes in Shopify are too easy to complete. I’m certain scenarios a peony of “are you sure you would like to complete(this action)” would be extremely helpful and avoid mistakes that are not reversible.
Any business that needs to keep track of orders and payments would benefit from Shopify Plus. Customers information, orders, and payments are all saved and available for reference. You are able to refer to past orders to review trends and offer future purchase suggestions. Shopify Plus is also easy to use so it does not take long to train employees how to use this system.
Brian Manning | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We recommend Shopify Plus as the leading pure cloud ecommerce based solution for small and medium and even some large b2c ecommerce businesses. It eliminates the need for companies without large or highly skilled technical teams to manage complex technical activities like hosting, upgrades, security, etc. It provides robust personalization and ecommerce management capabilities.
  • User Experience
  • Personalization
  • Scalability
  • Details of Admin Tool in Marketing
  • Expand Shopify Pay to Other Countries
  • More Apps!
Excellent for b2c and even some b2b. Excellent for small, medium and even some large ecommerce businesses. Maybe not customizable enough for non standard commerce user experiences (e.g. book clubs).
Angelica D'Angelo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I currently work at a digital marketing agency and have multiple enterprise clients on Shopify Plus. At my previous company on the direct-to-consumer side, we used Shopify Plus as well. It helps address key business problems as it pertains to when a small business goes enterprise, bringing in large revenue and traffic numbers on a monthly basis.
  • Credit card processing transaction fees.
  • Shopify support.
  • Integrations.
  • Wholesale / B2B functionality.
  • International features.
  • Pricing.
Shopify is well suited for businesses who
- use multiple, custom discount codes
- are doing international sales/shipping
- are doing +$500k in revenue monthly
- want to control their brand look and feel from landing to checkout
- have many agencies and partners.
Score 9 out of 10
Vetted Review
Verified User
Shopify Plus is our global ecommerce platform across each our our branded sites. Product and content is managed by our in-house site team and development/integration by our in-house dev team.
  • Streamlined UX
  • vast amount of apps/plug-ins to address business needs
  • fast/simple checkout
  • Value added functionality without paying for apps
  • Allowing for single parent with more than 100 child skus
  • Built-in AI bot detection and blocking
Great when not a lot of custom development is needed. Best for small/mid sized companies.
If more robust customization is needed and business is SKU intensive, look at SFCC.
Score 8 out of 10
Vetted Review
Verified User
We run an ecommerce direct to consumer store powered by Shopify Plus. Our entire organization is involved in using Shopify in some form or another, from merchandising to operations fulfillment. We chose Shopify as our partner to run the ecomm side of our business.
  • Strong developer API
  • Good selection of 3rd party plugins/apps.
  • Popular among other 3rd party services as an integration partner.
  • Better API support for discount codes.
  • Currently no way to add to a user's cart via their API.
  • Analytics integrations are a little tricky unless they are one of the built-in partners that Shopify supports.
If you need a custom implementation or have to connect your ecomm store to your own internal systems, Shopify Plus provides a robust set of APIs and functionality to do this. If you are a small business just doing standard ecommerce, then you probably don't need Plus and can just use regular Shopify. High-volume / large merchants probably want to go with Plus.
Score 7 out of 10
Vetted Review
Verified User
We run eight international stores using Shopify Plus. We chose Shopify Plus for its ability to customize themes and checkout process as well as the many great integrations and apps it offers to seamlessly connect to our parts of the business.
  • Offers API integration to 3PLs worldwide
  • Allows you to customize the checkout process
  • Easy to duplicate stores to set up many international sites
  • User friendly back end for merchandising and order management
  • Wholesale component is lacking, it's not fully built and as robust in terms of price and vendor control. It still needs a separate store to run a full Wholesale Site which means more $$$.
  • The email communication is not dynamic or easy to change, i.e. cannot show edited products probably won't update with any order changes.
  • The included reporting is limited. For the price, we wish it provided more in-depth analytics and accounting reports so we didn't have to invest in outside help.
Shopify Plus is great and accessible for any brand looking to grow their e-commerce market internationally. They make it easy to start new shops, connect to warehouses and apps internationally. Its a price commitment so unless you are running many shops or doing a high number of sales it may not be worth the cost.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Shopify Plus to help clients get into the world of Ecommerce. As an ecomm platform it is very versatile and easy to train clients on so they can manage their own orders and inventory.
  • Easy interface
  • Keeps you logged in
  • Fast bulk update options
  • Ease of image uploads
  • Great inventory managment
  • Need a #800 for service/No live support
For the SMB getting into Ecommerce the platform is easy to set up and manage. For a more robust user, the lack of live support may be a concern.
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is a critical component of our business and is used for both B2B and B2C applications. We use it across several organizations, and it is the hub with which most of our systems run on. It connects to everything and has multiple apps that integrate other programs and tools that we use. Most important to us, though, is the online website functionality, speed, reliability, and overall performance. We couldn't run our online business without it.
  • Online websites are fast, reliable, and effective.
  • Appstore provides tons of easy improvements.
  • Integrates with tons of 3rd party systems.
  • Great for B2B and B2C applications.
  • We haven't seen any weaknesses or shortcomings that we couldn't overcome.
Shopify Plus works very well for an online business, period. We have used several other platforms, and none of them even come close to competing with Shopify Plus. The speed and reliability of the sites jump right out as a must-have in running a website. We love that we can have a wholesale version of each site to allow for resellers and B2B sales. Shopify Plus integrates very well with other systems, including our accounting, warehouse, shipping, inventory, advertising, customer management, and other departments. We have been very pleased with the power of Shopify Plus and would never run an online company without it. And we have been doing online sales for 15 years.
Always are quick to answer our questions and help us find a solution.
Score 8 out of 10
Vetted Review
Verified User
Shopify Plus is being used to manage an e-commerce website. It is being used only in my department. Shopify Plus lets you create websites easily by having a drag and drop option. This is great for people that want to create their own business, but do not know how to create a website.
  • Creating websites.
  • Manage websites and being able to update it whenever.
  • Have great website templates for selling your products.
  • Making it easier to code websites for developers for customization.
  • Implementing more options for users that are unable to code.
  • Having better user interface and user experience.
Shopify Plus is great for those that want to start their own business. It attempts to make this process as easy as possible. However, in situations where some templates don't have some features, this could lead to more people choosing another software over Shopify Plus, such as Squarespace or Wix.

In addition, Shopify Plus is well suited for those that deal with e-commerce websites. For example, there are agencies that manage websites for clients. Shopify Plus can be a great option for those agencies, so they are able to manage the websites for their clients and preview the appearance of the website, whether it is on mobile or desktop.
Rachel Blankenship | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Shopify is currently used as our ordering system for our company. All of the orders that are placed with our company are housed in this tool. We also process refunds, exchanges and situational replacements through this tool. It allows us to file all of our orders in one place to keep everything organized and easy to find.
  • Shopify moves quickly, allowing you to work through customer situations quickly, and efficiently.
  • If something goes down with the system, it is incredibly quick to fix those issues.
  • Within their Edit Order App, every time you open it up it will flash the page. You have to refresh the page to get it to stay so that you're able to utilize it.
It's a great tool to use for record keeping, accepting payments, and keeping all of your orders in one place. It's easy to navigate and easy to train new employees to use. It also allows us to utilize our loyalty program, by using the Swell app for our website. I wish that there was a way for us to be able to use a sandbox version of this tool, especially for training purposes. That would allow us to be able to train new employees on how to use the tool without messing with any of our actual orders.
Score 10 out of 10
Vetted Review
Verified User
We initially adopted Shopify Plus for our main e-commerce business and it went so well that our international partners also adopted it for their e-commerce business. Shopify Plus has dramatically improved our ability and speed to bring new features and functionality to our business. The Shopify Plus API system is fantastic and constantly improving. We are now exploring Shopify POS and are excited for the omni opportunities.
  • Straight forward REST and GraphQL API.
  • Great desktop and mobile admin UI for managing site.
  • Very competitive pricing.
  • App ecosystem is robust.
  • No staging site, most work is done in production or in a version of a theme.
  • Order management system is fairly basic.
  • Scheduling discounts and site flips needs work.
Most brands are suited to use Shopify Plus.
Jonathan Oates | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are using Shopify plus for d2c eCommerce, b2b sales and distribution, CMS, POS, and it is part of our inventory and purchasing management strategy. Shopify + our WMS has replaced our former eCommerce system, Magento, and our erp system. We are running leaner and better than ever before thanks to Shopify and the apps ecosystem all without the support of a developer.
  • Stable and consistently updated cloud infrastructure
  • Suite of apps and partners make improvements a breeze and keep you current with technology.
  • Dedicated live chat supports your business 24/7
  • Lacks certain basic functionality that would seem to be a no brainier. Some of these items are being addressed.
  • Lacks the complete customization options that large businesses may want.
  • Outages happen more frequently than would be desirable for the price of service.
Well suited to businesses that just want their website to work and feel they are being held back with technology solutions. Not recommended for enterprise businesses who want or need complete control over customization.
Ricky Jordan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is being used for our day to day eCommerce operations. We upgraded to Plus due to increased traffic, sales, and performance demands. The Shopify Plus uptime, support, and features is what is valuable to a business like ours. We need an eCommerce tool that is up for the day to day challenges and doesn't fail us.
  • Quick server performance
  • Always innovating
  • Dedicated 24/7 Priority Support
  • Dedicated Account Manager/Rep
  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
Shopify is the industry standard when it comes to eCommerce software. It's basically the #1 ecommerce software solution that is out there that has everything under one roof. You want reliability? Shopify is your solution. You want fast website performance with great uptime? Shopify is your solution. The only area it's less appropriate is how their dedicated account support and tech support for Plus customers has kind of lost touch with it's customers. On the flipside Shopify's services are still the best in the industry, but that doesn't mean they can lose touch with their customers.
Score 6 out of 10
Vetted Review
Verified User
We decided to move from AmeriCommerce to Shopify Plus in hopes of receiving more customization options, easy multi-store and wholesale store set up.

After roughly 4 months worth of set up and investment, myself along with our Web Team urged management to allow us to continue using AmeriCommerce. Shopify did not meet our expectations.
  • The site is set up for simple product offerings.
  • Dropship abilities.
  • Theme offerings.
  • Wholesale store set up is a nightmare. It only allows for wholesale pricing at a consistent and specific discount. No customization in pricing which did not work for us.
  • Expensive - the cost involved was insane.
  • Sales reps will promise you whatever they need to, regardless of true feasibility.
  • Our Launch Rep was just terrible to work with. He couldn't answer any of our questions without having to reach out to other team members.
  • Even slightly complex product offerings will require you pay additional fees to 3rd parties for custom builds.
Shopify Plus will work well for companies with simple product offerings and/or consistent and specifically discounted wholesale needs. We do not recommend this for larger companies or semi-complex pricing/products. I feel the Sales Reps flat out lied about the program's abilities and our Launch Rep was not knowledgable.
Cheyenne Thayer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I highly recommend working with Shopify. Their user interface is extremely intuitive and they offer a great variety of third-party apps to meet most of your e-commerce needs. The customer support staff is helpful, friendly, and answers questions promptly. They also provide extensive documentation on all of their product features.
  • Customer service
  • Documentation
  • Third-party apps
  • Intuitive user-interface
  • Implement front-end customization beyond the frontpage
  • More robust native features
Shopify Plus is perfect for small businesses with over 100 SKUs that are looking for heavy customization where access to the product API will be necessary. It is ideal for wholesale businesses. Shopify Plus also offers very specific and extensive shipping features. This product is great for businesses that run an internal warehouse.
February 09, 2019

Shopify Plus is great!

Score 8 out of 10
Vetted Review
Verified User
We are huge advocates of Shopify and Shopify Plus platforms. If you're just starting out or a huge brand doing over $1B a year in revenue, you can do it all on Shopify. Coming from the Magento world this is a huge upgrade where it cost 1/4 of the cost to run overall and the performance is 10x better!
  • Ease of use
  • No need to have a separate host
  • CDN is included
  • Pricing is high
  • Additional fee for using a 3rd party payment processor
  • No multi store inventory and sku management like Magento
Shopify Plus is a good solution for any ecommerce doing up to $1B / year in revenue. Look up the top companies on the platform and they show that Shopify Plus can handle all clients. I love how they are consistently releasing new features and we don't have to go through manual upgrades.
Score 9 out of 10
Vetted Review
Verified User
We used Shopify Plus as our primary e-commerce platform to sell, market, brand, and present our wares to the world. I was operating an e-commerce store at the time and Shopify Plus was an excellent platform to both learn about e-commerce business modeling as well as digital sales and marketing. It was a one-stop shop for us and that was immensely helpful given limited resources.
  • Easy ramp up and very user-friendly interface.
  • Easy to track payments, refunds, and customer interactions, including shipping.
  • Discounts on shipping rates with preferred vendors.
  • Reasonable monthly pricing.
  • Improved templates and themes.
  • Less expensive premium templates and themes.
  • More font and color/branding elements, without the need to purchase outside the platform or add-on expensive add-on applications.
  • Expand shipping options, perhaps more integrations,
  • Increased quality of drop shipping vendors and on-platform design tools.
I don't think there is another platform on the market that compares to Shopify Plus, but I still think there is room for improvement specific to the points I mentioned.
Score 10 out of 10
Vetted Review
Verified User
We assist merchants who are using Shopify Plus both online and in physical retail stores. All but one of our employees directly interacts with Shopify on a daily basis; about half of those employees are developing or supporting Shopify Plus merchants in some way.
  • Scales incredibly well. Forget about hardware concerns, load balancing, downtime, etc. and focus on eCommerce. We've seen merchants go from a few thousand dollars per month to having million dollar days, all on Shopify without having to worry about performance or scaling systems.
  • Great new features consistently being added, ahead of the curve on almost everything
  • Solid API to build on and work with, a few annoying quirks here and there for super complex use cases but overall very well documented and works well
  • Most Merchant Success Managers are good and genuinely want to be helpful
  • A fantastic user interface, very logical and easy to use
  • Tons and tons and tons of out of the box integrations. Easily the best integration marketplace of the e-commerce platforms. There's an app for that.
  • Some very enterprise features are missing. Vaulted credit cards only work via the Shopify Pay (different than Shopify Payments) and aren't saved to customer accounts. Probably in part because of this, recurring subscriptions are not possible without using third party apps which is super annoying and those third-party apps hijack the native Shopify checkout so that they can take you to their checkout where they can actually save the cards. Shopify does not seem motivated to change this anytime soon either.
  • Some merchants are frustrated that they have to use apps for functionality that they would otherwise consider essential such as wishlists. Shopify would argue that they are best as a platform and would rather empower apps as that results in an even better user experience since there are options for different apps, app developers are more incentivized to go deeper and build better, etc.. In most cases I believe this works well.
I would recommend Shopify Plus to any merchant doing at least 500k/mo and doesn't primarily do subscription products. High volume merchants who run complex subscriptions may be better off on an eCommerce platform that doesn't rely on third-party subscription apps that can't even use Shopify's native checkout. Merchants doing under 500k are probably fine with one of Shopify's normal plans rather than Plus.
Chris Gardner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We set up Shopify Plus for a large wood flower company. Due to the volume of orders, we went with Shopify Plus in order to handle it. It was easy to spin up a new website, and we could add features as the company grew.
  • Expandability was key to the growing business
  • Large community of plugins and templates
  • Handled the payment processing, etc.
  • Customizing templates can be difficult
  • Some features required third-party tools
You can begin with Shopify and upgrade as your business scales. And it was able to handle seasonal and holiday spikes.
Score 10 out of 10
Vetted Review
Verified User
We use Shopify Plus for our e-commerce website, some order management, some product management, and some analytics. We needed a strong e-commerce platform that was flexible for a growing midsize company, scaleable with our growth, could also support POS, and had a good API. Shopify plus has provided all of the non-negotiable for us at a really good price.
  • From a web perspective, it's really fast and has great out-of-the-box SEO benefits.
  • The user interface is very, very easy to navigate. Very intuitive.
  • Reporting is built in, allowing you to build customize-able reports for at-a-glance KPIs.
  • Amazing support.
  • Some features that are non-negotiates for some businesses are missing, or are only available if you use Shopify Payments. One that comes to mind is saved/vaulted credit cards.
  • Many aspects of Shopify Plus, including pre-built reporting features and widgets in the admin interface are very obviously built for small businesses. The larger you get as a business, the more irrelevant many of Shopify Plus features become.
  • Shopify Plus does not have a robust POS at all. The POS is not enterprise-level.
Well suited for growing mid-sized to large businesses who want to remain flexible and agile and are OK making compromises here and there. Not well suited for large corporations that have very traditional requirements for what e-commerce should look like; Shopify is on the cutting edge of e-commerce and they seem to tailor their product to the tastes and preferences of millennials.
Jeffrey Hilliard | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We have a relatively interesting use case for Shopify Plus. We use it in conjunction with our backend ERP system, NetSuite. We also use a third party system, FarApp, that links the two systems (products, orders, inventory, pricing, etc). As a result, we use Shopify as somewhat of a "container" that houses the digitally purchasable versions of our in-store products (since we link the in-store inventory and the online inventory). We are constantly working in Shopify and also in the other systems to try and make it as efficient as possible.

Really Shopify excels in its ease of use and its focus on forward looking web technologies (responsive website, linking with analytics software, ability to use on mobile) and it struggles at some of the heavy lifting (content laden website, advanced product options, API is crappy).
  • Ease of use - you can basically start using Shopify out of the box with very little training. It's self explanatory and the resources for help are fantastic.
  • Support - if you are a Shopify plus merchant you have dedicated account representatives that will really go the extra mile to help or create a fix for you. They do a good job making sure that you are taken care of to the best of their ability and frequently work with engineers for quick fixes to common problems.
  • Customization - this is something Shopify is going to sell you on with Plus. You can create your own checkout, you can create custom pages that link in, and you can link in other systems through their app store and also custom coding.
  • Partnerships - Shopify DOES link in with some systems great (Shipstation, Uber, CreateSend/MailChimp) and that is a huge positive.
  • API - unfortunately, given the amount Shopify talks about the ability to customize, they conveniently leave out the fact that their API is notoriously weak and also undocumented. It makes building custom solutions on top of Shopify cumbersome.
  • Advanced Product Options - simple things like adding additional images into products with multiple variants doesn't exist! You have to install Apps to get some of this done. Inventory management is very basic and things like collection organization are light years ahead of other systems but can still use improvements.
  • Mixing product and content - Surprisingly, Shopify isn't as strong here as you'd think. Oftentimes, people use entirely separate programs like Squarespace and Wordpress to run their content section of the website. This is fine except they are missing a critical component of linking the content to the product. I think Shopify should focus on this A LOT going forward.
If you are a new e-commerce business that wants to get up quickly, has very easy to use systems, and has a relatively simple business structure (not global, inventory relatively simple), then Shopify is definitely for you. It's intuitive, has several built-in features that are incredibly nice, and plugs into other large systems. If you are a large business with several shipping centers, complex products, with a huge content goal, Shopify can make it difficult or require some outside technology that often falls short of what they tell you.
Mika Casey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Shopify Plus as the e-commerce front-end for our flagship websites, including and
  • Very slick and well-designed interface, the easiest cart backend we've ever worked with
  • Enterprise-level features at a very affordable price
  • A very extensive app store with truly turnkey apps
  • Better multi-store management
  • More robust promotion and upselling capability (without apps)
  • Pricebooks for scheduled pricing
  • Scheduled content management
I would recommend Shopify Plus to businesses that want a hands-off store with most of the latest and greatest features and a highly converting mobile experience. It may not be suited for a business with the need for many sites or for a business with thousands of products that doesn't want to also use a complementary inventory management system or PIM.
Paul Pender | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
As a company, we historically generated revenue through a subscription service to our app, as well as paid media advertisements. Last May we decided to introduce a third line of business - eCommerce. We adopted Shopify Plus in August to help us scale our eCommerce business, and bring our product offering to our 50+ million user base.
  • Customer support - Shopify Plus gives us top tier support, which allows us to jump to the top of the support queue anytime we have a question. Support is available via live chat, email or phone. For more technical questions, we can book a call with our account manager who connects us to the appropriate resource at Shopify.
  • Ease of use - It was incredibly easy to stand up an eCommerce business on Shopify Plus. The platform is intuitive to use and allowed us to get up and running quickly.
  • Customizations - It has been very easy to customize our shop to the look and feel of our brand. You can either install a theme from the Theme Store or let designers and engineers run wild to create their own.
  • Reporting - The native reporting in Shopify is not as in depth as one would hope. They often rely on third party apps to fill any gaps they've missed. For example, it would be nice to be able to input the costs of your products included in the Shopify admin so we can run reports with margins included.
  • Business guidance - We haven't received a ton of advice in terms of business suggestions or guidance. It would be great to guide those merchants who are new to eCommerce to help them navigate pitfalls and common problems.
Shopify Plus is well suited for those running a medium-scale business. It is not needed for a new merchant running a small operation. It is also likely not suitable for a larger business generating a few million in revenue per quarter.
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