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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Learn from top reviewers

Small business using Shopify

Rating: 8 out of 10
February 24, 2025
IncentivizedVetted ReviewVerified User
Shopify is the core shopping experience for our customers. Used to manage the online shopping layer for a number of users across several states of Europe. It became the core a...
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Verified user
Manager
Shopify2 years of experience

So Glad I Chose Shopify

Rating: 8 out of 10
February 20, 2025
IncentivizedVetted ReviewVerified User
I've been using Shopify to run my ecommerce store since 2017. It gives you a seamless way to launch and run an online store, even if you have zero coding experience. Their app...
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Amanda Austin
C-Level Executive - Corporate
Owner
Little Shop of Miniatures
Shopify7 years of experience

Shopify - Best Overall E-Commerce Platform

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We sell on a variety of marketplaces, but Shopify is our primary D2C channel. We send traffic to it via paid search, paid social, organic search, organic social, affiliate net...
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Eric Waddington
C-Level Executive - Marketing
COO (Chief Operations Officer)
SnapPower
Shopify5 years of experience

Good for the Basic Price, but wish it was a little more robust out of the box

Rating: 6 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
We use Shopify with a number of our clients e-commerce websites. It's an extension of whatever our chosen CMS is for the project. As an agency, we operate in a few different w...
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Emilee Anderson
Employee - Marketing
Sr. Account Manager
Trekk
Shopify2 years of experience

Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking

Rating: 7 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
We are a marketing and website development agency for eCommerce businesses, so a large majority of our clients have a Shopify website. Shopify is very easy to use for start up...
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Bailey Witt, MBA
Strategist - Marketing
Senior Digital Marketing Strategist
Trellis
Shopify1 year of experience
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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
View more demos
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

8.6
Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.8
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

9.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8.4
Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 8.0
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Integrations

Shopify Competitors

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Order processing highest, with a score of 9.8.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 16)

Awesome Front & Back End, Not So Great WIth Inventory

Rating: 9 out of 10
Incentivized
June 09, 2022
PF
Paul Francis Jones
Web, Social Media & Ecommerce Manager
The Outdoor Patio Store (Furniture, 1-10 employees)
Vetted Review
Verified User
Shopify
2 years of experience
View profile
Likelihood to Renew
6
I'm happy to pay more monthly for Shopify alone because it's an excellent cart to display and sell your product online, and the back-end is a breeze. But paying so much extra for inventory and shipping for software that truly isn't part of Shopify is incredibly frustrating to me. With Shopify I'm paying $179 per month for their best pricing plan, and I'm also throwing an addtional $150 a month at Stitch Labs & ShipStation in order to better control my inventory and shipping. At this point I'm ALMOST willing to live with the over-complicated nature of Volusion just to save some money. And I say almost because Shopify is a really great system, I just think they need to start including some really basic and necessary inventory and shipping options in their system, not sold separately as an add on.

I absolutely love Shopify, would NEVER use anything else ever again.

Rating: 10 out of 10
Incentivized
October 09, 2019
Verified User
C-Level Executive in Marketing
Health, Wellness and Fitness Company, 11-50 employees
Vetted Review
Verified User
Shopify
4 years of experience
Likelihood to Renew
10
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!

A Two Man Operation Made Easy with Shopify

Rating: 10 out of 10
Incentivized
December 14, 2018
Verified User
Engineer in Other
Arts and Crafts Company, 1-10 employees
Vetted Review
Verified User
Shopify
5 years of experience
Likelihood to Renew
10
Having used Shopify over the course of 7 years, it would be hard to make the switch to anyone else at this point. I feel loyal to Shopify because they have never let us down, and are constantly improving their platform.

Shopify saved my business

Rating: 10 out of 10
December 18, 2014
CF
Chris Formosa
Director of Marketing
HootSuite Media Inc. (Health, Wellness and Fitness, 1-10 employees)
Vetted Review
Verified User
Shopify
3 years of experience
Likelihood to Renew
10
Shopify is affordable, easy to use and always cutting edge! I can trust that Shopify is keeping my site up with the times and thus staying competitive!
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