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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.3
    73%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(590)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
David Green | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use company to allow my clients to focus on marketing their products instead of focusing on the technical setup supporting their shop. Previously I used other software to setup e-commerce websites, but Shopify is so much more user friendly that it both helps my clients and helps myself by minimizing the amount of support requests I receive after the launch of a client store.
  • Shopify takes care of hosting your store, so there's no need for server administration or stressing about security.
  • Shopify has extremely high quality standards for themes, so clients can know they'll always get a quality theme to build their store with. It delivers efficient code and attractive appearance for an affordable price.
  • Every time I've contacted Shopify for support I've received a prompt answer with the correct solution. Many times even better solutions than I hoped for.
  • Shopify comes with support for running a blog, but the content editor has the occasional quirk that causes annoyance when you find them. Luckily there are work arounds and many users will never encounter these difficulties, but it takes some time to figure out a solution when you do.
  • While you can almost 100% customize the visual appearance of a store, some of the customization of features is limited. This can often be rectified by using one of the apps in the apps marketplace, but this adds monthly costs to your store.
When clients ask me whether they should go with Shopify, Magento, WordPress, or some other solution, I always ask for more details about the features needed to see if Shopify would provide everything they need. When Shopify will provide the features it saves clients so much hassle that it's my recommendation. There are certain situations where you may want a very particular method of calculating shipping costs or doing a unique combination of discounts that Shopify can't provide, but you can always call Shopify's support staff and ask them to get a quick answer.
  • I've moved more than one client to Shopify from other software and had them experience a surge in sales because they were able to stop focusing on the tech side of things and simply focus on getting more people to their store and convincing them to convert into customers.
I've used both Magento and WordPress for running stores and while I typically suggest Shopify, WordPress and Magento both give much more room to customize the store. Since you host the software you have the freedom to customize the entire store from the home page to the checkout process. That flexibility comes with a lot less user friendliness and a much higher technical knowledge requirement. Magento in particular is powerful but it is the least user friendly (and even difficult for developers), and I've never personally encountered a time where I couldn't achieve the same deep customization required using WordPress instead. Outside of those heavy feature customization cases though Shopify streamlines the process so much it's the best option. Between the apps available and the features it comes with out of the box you can almost always create the store you want.
Shopify continues to earn me money and attract new customers without becoming a burden to my business, so it only makes sense to stick with Shopify. After beginning with setting up stores for my other clients I became so happy with the platform I progressed to setting up a store for myself.
  • Adding products
  • Changing basic aspects of the visual appearance like font family, color, size, etc.
  • Installing themes in order to make a store look good as soon as possible.
  • Creating unique methods to calculate shipping charges is difficult if not impossible, though it allows basing off of weight or quantity.
  • Adding content to pages can be cumbersome if you utilize a complex page layout.
Yes
The Shopify mobile interface works great. Most themes are responsive so the front-end of your store formats itself for display on all devices, and the app makes it easy to manage your store with a phone or tablet.
All the functionality needed for a basic store is extremely easy to manage. Though some deeper customization requires coding it doesn't hide the code from you and provides an abundance of developer resources.
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