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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Read more

Learn from top reviewers

Shopify - Best Overall E-Commerce Platform

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We sell on a variety of marketplaces, but Shopify is our primary D2C channel. We send traffic to it via paid search, paid social, organic search, organic social, affiliate net...
Continue reading
Eric Waddington
C-Level Executive - Marketing
COO (Chief Operations Officer)
SnapPower
Shopify5 years of experience

Shopify is your one-stop shop for everything e-commerce!

Rating: 10 out of 10
June 19, 2024
IncentivizedVetted ReviewVerified User
We use Shopify for e-commerce needs. We launched a new brand during Covid through Shopify and because of it, were able to stay in business. The ability to quickly create e-com...
Continue reading
Bobby Greenawalt
Executive - Corporate
Founder & President
Beverage Management
Shopify4 years of experience

Good for the Basic Price, but wish it was a little more robust out of the box

Rating: 6 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
We use Shopify with a number of our clients e-commerce websites. It's an extension of whatever our chosen CMS is for the project. As an agency, we operate in a few different w...
Continue reading
Emilee Anderson
Employee - Marketing
Sr. Account Manager
Trekk
Shopify2 years of experience

So Glad I Chose Shopify

Rating: 9 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
I've been using Shopify to run my ecommerce store since 2017. It gives you a seamless way to launch and run an online store, even if you have zero coding experience. Their app...
Continue reading
Amanda Austin
C-Level Executive - Corporate
Owner
Little Shop of Miniatures
Shopify7 years of experience

Would purchase again!

Rating: 10 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
I use Shopify to create discount codes, check and upload inventory, ship out orders, track incoming orders, track discount code usage, and make giftcards.
Continue reading
Verified user
Employee
Shopify2 years of experience

Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking

Rating: 7 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
We are a marketing and website development agency for eCommerce businesses, so a large majority of our clients have a Shopify website. Shopify is very easy to use for start up...
Continue reading
Bailey Witt, MBA
Strategist - Marketing
Senior Digital Marketing Strategist
Trellis
Shopify1 year of experience

Shopify Review

Rating: 7 out of 10
June 5, 2024
IncentivizedVetted ReviewVerified User
I actually stopped using Shopify after a few months with them. I have tried pretty much every ecommerce software over the last several years and had started up a new line to m...
Continue reading
Verified user
Administrator

Shopify is the way to go!

Rating: 10 out of 10
January 19, 2024
IncentivizedVetted ReviewVerified User
I use Shopify at a small business boutique store that I work at. We use Shopify for our online sales platform. This means we are able to list all of our items on the website a...
Continue reading
Verified user
Employee
Shopify2 years of experience

Shopify Review

Rating: 9 out of 10
April 28, 2023
IncentivizedVetted ReviewVerified User
It is being used to manage all customer orders, as well as our website and product pages.
Continue reading
Verified user
Manager
Shopify3 years of experience

Shopify: The Effortless E-Commerce Solution for Small Businesses that can help in scaling.

Rating: 9 out of 10
January 30, 2023
Vetted ReviewVerified User
How Shopify helps me make 10,000 extra every month As a small business owner, I am so grateful to have found Shopify. It has made running our online store such a breeze and ha...
Continue reading
Verified user
General Manager
Shopify3 years of experience

Shopify Makes Selling, Easy

Rating: 7 out of 10
November 11, 2022
Vetted ReviewVerified User
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead of them having to go through their CSM...
Continue reading
Verified user
Employee
Shopify1 year of experience

Awesome Front & Back End, Not So Great WIth Inventory

Rating: 9 out of 10
June 9, 2022
IncentivizedVetted ReviewVerified User
I was hired by the owners of The Outdoor Patio Store to help usher in a new, more modern experience. The website was hosted on an extremely old and out of date platform that h...
Continue reading
Paul Francis Jones
Manager - Other
Web, Social Media & Ecommerce Manager
The Outdoor Patio Store
Shopify2 years of experience

Shopify Satisfy

Rating: 10 out of 10
April 26, 2022
IncentivizedVetted ReviewVerified User
One of the best tools to run your E-commerce, Shopify is a well-designed platform that enables you to sell products to the market. Shopify provides you with customized website...
Continue reading
Hamada El Shahat
General Manager - Professional Services
Front Office Manager
Executives Olaya Hotel
Shopify2 years of experience

Shopify for Your E-Commerce!

Rating: 8 out of 10
December 23, 2021
Vetted ReviewVerified User
We use Shopify in our organization to sell our products directly to our consumers all across the country. We launched our e-commerce store [a year and a half ago] and ever sin...
Continue reading
Muhammad Waleed
Manager - Marketing
Digital Marketing Manager
Medinostic Health Care (Pvt) Ltd.
Shopify1 year of experience

King of E-Commerce

Rating: 10 out of 10
December 2, 2021
Vetted ReviewVerified User
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good manner and [it's fully] customizable...
Continue reading
Rejoy Varghese
C-Level Executive - Marketing
Digital Marketing Manager
Inddecore Interio
Shopify1 year of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Eric Waddington
COO (Chief Operations Officer)
SnapPower (Consumer Electronics, 11-50 employees)
Bobby Greenawalt
Founder & President
Beverage Management (Food & Beverages, 51-200 employees)
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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
View more demos
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

8.6
Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.8
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

9.6
Avg 8.4

eCommerce Marketing

Features related to marketing for eCommerce websites

8.4
Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 7.9
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Integrations

Shopify Competitors

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Order processing highest, with a score of 9.7.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(613)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Reviews

(1-25 of 150)
Companies can't remove reviews or game the system. Here's why

Shopify - Best Overall E-Commerce Platform

Rating: 10 out of 10
Incentivized
June 24, 2024
EW
Eric Waddington
COO (Chief Operations Officer)
SnapPower (Consumer Electronics, 11-50 employees)
Vetted Review
Verified User
Shopify
5 years of experience
View profile
Use Cases and Deployment Scope
We sell on a variety of marketplaces, but Shopify is our primary D2C channel. We send traffic to it via paid search, paid social, organic search, organic social, affiliate networks, partnership deals, and more. Shopify is more than capable of handling everything we've thrown at it. It is very user-friendly and feature-rich, with either a native tool or 3rd party plugin for just about anything we have imagined for the site. From landing pages to cart/checkout upselling and everything in between.

Shopify is your one-stop shop for everything e-commerce!

Rating: 10 out of 10
Incentivized
June 19, 2024
BG
Bobby Greenawalt
Founder & President
Beverage Management (Food & Beverages, 51-200 employees)
Vetted Review
Verified User
Shopify
4 years of experience
View profile
Use Cases and Deployment Scope
We use Shopify for e-commerce needs. We launched a new brand during Covid through Shopify and because of it, were able to stay in business. The ability to quickly create e-commerce, fulfillment, and shipping were key factors. I have been very pleased with Shopify and their ability to help us in times of confusion and also create a seamless product from start to finish. The amount of plug-ins is great too.

Good for the Basic Price, but wish it was a little more robust out of the box

Rating: 6 out of 10
Incentivized
June 11, 2024
EA
Emilee Anderson
Sr. Account Manager
Trekk (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Shopify
2 years of experience
View profile
Use Cases and Deployment Scope
We use Shopify with a number of our clients e-commerce websites. It's an extension of whatever our chosen CMS is for the project. As an agency, we operate in a few different ways - sometimes we manage the software on behalf of our clients, other times we implement and then train our clients on how to manage the software for themselves. In both instances, Shopify is our go-to solution.

So Glad I Chose Shopify

Rating: 9 out of 10
Incentivized
June 11, 2024
AA
Amanda Austin
Owner
Little Shop of Miniatures (Retail, 1-10 employees)
Vetted Review
Verified User
Shopify
7 years of experience
View profile
Use Cases and Deployment Scope
I've been using Shopify to run my ecommerce store since 2017. It gives you a seamless way to launch and run an online store, even if you have zero coding experience. Their app marketplace is robust. I do miss the customer service phone line...right now, it's rather cumbersome to get help. But there is no better platform on which to build your online store.

Would purchase again!

Rating: 10 out of 10
Incentivized
June 11, 2024
Verified User
Vetted Review
Verified User
Shopify
2 years of experience
Use Cases and Deployment Scope
I use Shopify to create discount codes, check and upload inventory, ship out orders, track incoming orders, track discount code usage, and make giftcards.

Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking

Rating: 7 out of 10
Incentivized
June 11, 2024
BW
Bailey Witt, MBA
Senior Digital Marketing Strategist
Trellis (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Shopify
1 year of experience
View profile
Use Cases and Deployment Scope
We are a marketing and website development agency for eCommerce businesses, so a large majority of our clients have a Shopify website. Shopify is very easy to use for start ups and small businesses that want to sell products online. We help them either develop their site to improve conversion rate, or we employ marketing tactics to help them generate more revenue.

Shopify Review

Rating: 7 out of 10
Incentivized
June 05, 2024
Verified User
Vetted Review
Verified User
Use Cases and Deployment Scope
I actually stopped using Shopify after a few months with them. I have tried pretty much every ecommerce software over the last several years and had started up a new line to my business several months ago and wanted to try Shopify since I know a lot of people use it.

Shopify is the way to go!

Rating: 10 out of 10
Incentivized
January 19, 2024
Verified User
Vetted Review
Verified User
Shopify
2 years of experience
Use Cases and Deployment Scope
I use Shopify at a small business boutique store that I work at. We use Shopify for our online sales platform. This means we are able to list all of our items on the website and also make sales online. This works great because we are able to boost our sales traffic and attract new customers from not only in the United States, but also from around the entire world.

Shopify: The Effortless E-Commerce Solution for Small Businesses that can help in scaling.

Rating: 9 out of 10
January 30, 2023
Verified User
Vetted Review
Verified User
Shopify
3 years of experience
Use Cases and Deployment Scope
How Shopify helps me make 10,000 extra every month As a small business owner, I am so grateful to have found Shopify. It has made running our online store such a breeze and has truly transformed the way we do business. One of the things I love most about Shopify is how user-friendly it is. Setting up and managing our online store is a breeze, and the platform is incredibly intuitive. Even for someone like me who isn't particularly tech-savvy, I was able to get our store up and running in no time. The integration apps available on Shopify have also been a game-changer for us. We've been able to connect our store with various marketing and sales tools, which has helped us to increase our leads and sales significantly. It's amazing to see the impact these apps have had on our business. Another huge plus for us is how easily Shopify does marketing. With its built-in tools and integrations, we're able to reach more customers and drive more sales than ever before. In fact, we make way more sales on Shopify now than we ever did in our physical store. Overall, I couldn't be happier with our decision to use Shopify. It has opened up so many new opportunities for our business and has allowed us to achieve success we never thought possible. I highly recommend it to any small business owner looking to take their sales online.

Shopify Makes Selling, Easy

Rating: 7 out of 10
November 11, 2022
Verified User
Vetted Review
Verified User
Shopify
1 year of experience
Use Cases and Deployment Scope
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead of them having to go through their CSM to arrange and set up their order. We have saved lots of time by creating a Shopify account and can now focus on larger scale business goals as a result.

Awesome Front & Back End, Not So Great WIth Inventory

Rating: 9 out of 10
Incentivized
June 09, 2022
PF
Paul Francis Jones
Web, Social Media & Ecommerce Manager
The Outdoor Patio Store (Furniture, 1-10 employees)
Vetted Review
Verified User
Shopify
2 years of experience
View profile
Use Cases and Deployment Scope
I was hired by the owners of The Outdoor Patio Store to help usher in a new, more modern experience. The website was hosted on an extremely old and out of date platform that hadn't been updated in years so I had a little experience using Shopify, and I felt it was a really good choice for a small to medium sized business. The back-end is incredibly simple to use, and on the front-end you get a really modern website that does an incredible job displaying your products.

Shopify Satisfy

Rating: 10 out of 10
Incentivized
April 26, 2022
HE
Hamada El Shahat
Front Office Manager
Executives Olaya Hotel (Hospitality, 51-200 employees)
Vetted Review
Verified User
Shopify
2 years of experience
View profile
Use Cases and Deployment Scope
One of the best tools to run your E-commerce, Shopify is a well-designed platform that enables you to sell products to the market. Shopify provides you with customized websites and domains. I enjoyed the 14 day trial before the actual subscription. I managed to successfully edit and build my store online easily in a few days. In order to run the site effectively, you should install Oberlo to facilitate the process of loading your products.

Shopify for Your E-Commerce!

Rating: 8 out of 10
December 23, 2021
MW
Muhammad Waleed
Digital Marketing Manager
Medinostic Health Care (Pvt) Ltd. (Pharmaceuticals, 11-50 employees)
Vetted Review
Verified User
Shopify
1 year of experience
View profile
Use Cases and Deployment Scope
We use Shopify in our organization to sell our products directly to our consumers all across the country. We launched our e-commerce store [a year and a half ago] and ever since we have not faced any problems with the platform. It has helped our organization to grow drastically in terms of market share and revenue and has helped us to know our customers better through its analytics feature that provides a detailed report on our customers wants and needs. The overall experience has been positive and anyone from our organization, if asked, would recommend Shopify as an easy, fast and convenient e-commerce solution.

King of E-Commerce

Rating: 10 out of 10
December 02, 2021
RV
Rejoy Varghese
Digital Marketing Manager
Inddecore Interio (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Shopify
1 year of experience
View profile
Use Cases and Deployment Scope
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good manner and [it's fully] customizable. Shopify is the best E-Commerce platform to sell the products. Shopify helps us to get maximum sales and to reach maximum number of target audience. Shopify has a very good analytics and [gives] ideas [on] how to do the marketing of the products that we have added in the website. We can add many products easily. And Shopify [doesn't] require any coding skill. Anyone with basic website knowledge can develop the website. This is a major advantage of Shopify.

The best platform for E COmmerce

Rating: 10 out of 10
November 15, 2021
NR
NANDAKISHOR R
Head Of Digital Marketing
IDX Media (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Shopify
2 years of experience
View profile
Use Cases and Deployment Scope
Shopify is used in our organization for selling our different types of products. It is used only by the sales department and we have never faced any problems with Shopify before. It's very easy to Shopify for all types of E-commerce and it is the better platform for categorizing the products and the categories.

Best e-commerce software right out of the box - Start selling with Shopify

Rating: 9 out of 10
Incentivized
November 09, 2021
ci
carlos ibarra
Director Operaciones
Posicion Uno (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Shopify
4 years of experience
View profile
Use Cases and Deployment Scope
Shopify gives us everything we need to create and maintain an online store, including software that’s already built, hosting, plug-ins and apps (like SEO plug-ins) to help our sites grow. One of the things that makes Shopify so competitive is its compatibility with various options for making money. They give you everything you need to advertise your products and make sales online.

Shopify will make your day to day much easier!

Rating: 9 out of 10
Incentivized
November 05, 2021
CN
Chrissie Nelms
Contact Center Manager
Rush Order (Consumer Electronics, 51-200 employees)
Vetted Review
Verified User
Shopify
10 years of experience
Use Cases and Deployment Scope
We use Shopify for all of our clients eCommerce sites. We no longer have to manually batch charge credit cards for each of our clients (over 70), Shopify allows the card to charge upon importing into our shipping database.

Best E-commerce store creation platform

Rating: 10 out of 10
Incentivized
June 22, 2021
AC
Alex Charles
Senior Software Engineer, AVP
MUFG (Financial Services, 10,001+ employees)
Vetted Review
Verified User
Shopify
2 years of experience
View profile
Use Cases and Deployment Scope
Overall, Shopify is the best solution for me to create and build an e-commerce store without having any difficulty in planning and executing ideas. Shopify has all the features that I needed to create a store on my own. It is helping me in the organization to create stores for my clients by saving time much more. Intuitive in nature, fast processes, and built-in apps to clear the needs easily. I would definitely recommend these other platforms have this in their business to create stores easily.

Shopify is the ecommerce solution

Rating: 10 out of 10
Incentivized
June 22, 2021
Verified User
Vetted Review
Verified User
Shopify
1 year of experience
Use Cases and Deployment Scope
Our organization uses Shopify for our online e-commerce websites where we are able to sell different items across several different websites. It easily allows us to sell and keep track of inventory as well as easily make changes to product pages.

Shopify, or not?

Rating: 8 out of 10
Incentivized
June 22, 2021
Verified User
Vetted Review
Verified User
Shopify
1 year of experience
Use Cases and Deployment Scope
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and support ourselves which Shopify made simple. As the business is a start-up, it made sense to use Shopify as they take a small percentage of sales, rather than an upfront fee.

Excellent tool for selling online

Rating: 8 out of 10
Incentivized
June 16, 2021
Verified User
Vetted Review
Verified User
Shopify
2 years of experience
Use Cases and Deployment Scope
Shopify is an excellent tool! Our whole team uses it to manage our ecommerce websites. It helps us to be able to sell online easily and manage an ecommerce store without a whole lot of effort and time.
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