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Signpost

Signpost

Overview

What is Signpost?

Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive…

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Recent Reviews

TrustRadius Insights

Signpost has helped businesses of all sizes increase their customer base and reach a wider audience. Users have found that Signpost …
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Pricing

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What is Signpost?

Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer…

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  • No setup fee

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  • Premium Consulting/Integration Services

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Product Demos

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Product Details

Signpost Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Signpost has helped businesses of all sizes increase their customer base and reach a wider audience. Users have found that Signpost improves customer engagement and fosters stronger relationships by enhancing their online reputation and promptly addressing any negative feedback. With Signpost, customers have been able to gather valuable insights from customer feedback to improve their services and optimize their marketing strategies based on data-driven decisions. Signpost's customer service has received positive reviews from users who find them quick to help. While some users have expressed hope for improvements, they still give Signpost an overall rating of 4 stars.

One key use case of Signpost is its ability to assemble client reports by capturing emails, phone calls, and credit card dealings. This has led to customer retention, increased loyalty, better reviews, and referrals, ultimately resulting in revenue growth for businesses. Another important use case is Signpost's online review solicitation feature, which helps businesses sort out negative reviews and generate more positive ones. Many businesses also use Signpost as a CRM for email newsletters and review generation. However, some users have had negative experiences with Signpost, describing it as a scam or useless. It's worth noting that while some users have had issues with certain aspects or features of the product, others find it simply awesome in terms of helping businesses improve their online presence, receive positive reviews, and engage new contacts.

User-Friendly Interface: Many users have praised Signpost for its user-friendly and straightforward interface, with multiple reviewers stating that it is the most intuitive email-sending platform available. They appreciate how easy it is to navigate through the platform and perform tasks quickly.

Automated Review Request System: Signpost's automated review request system has received high praise from users. Several reviewers have mentioned that this feature allows businesses to easily collect and manage customer reviews, improving their online reputation and increasing customer loyalty. Users also appreciate the tools provided by Signpost to respond promptly to reviews.

Accurate Email Tracking: Users highly value Signpost's statistics on email opens and clicks, considering them highly accurate and reliable. This feature enables businesses to track engagement and measure the effectiveness of their email marketing campaigns. Multiple users have expressed satisfaction with this functionality provided by Signpost.

Unauthorized Discount Coupons: Many users have expressed their dissatisfaction with the software sending out discount coupons without obtaining their consent or approval first. This practice has been seen as intrusive and unwelcome, leading to negative experiences for these users.

Difficulty Integrating QuickBooks Data: Users have encountered challenges when trying to integrate QuickBooks data into the software due to its unique payment process. This has resulted in frustration and a hindrance to their workflow, as they are unable to seamlessly synchronize their financial information.

Premature Email Sends: Some users have reported instances where the software sends emails prematurely to customers. This premature communication can lead to confusion and potential miscommunication between businesses and their clients. The lack of control over email scheduling has caused frustration among these users who expect more precise timing in their customer communications.

Based on user reviews, here are the three most common recommendations for Signpost:

  1. Consider other similar products for small companies on a budget, as Signpost may not be the most cost-effective option.
  2. Signpost is highly recommended for larger companies due to its suitability for their needs.
  3. Users have reported that Signpost works immediately upon implementation.

It is worth noting that some users caution against using Signpost, believing that it may not provide satisfactory results for the money invested. On the other hand, there are indications that Signpost is expanding its product to be more agency-friendly, making it a better option for agencies.

While Signpost may not be suitable for high-touch, relationship-based businesses or maintaining branding consistency due to limited white-labeling and customization options for emails, these recommendations highlight the potential value of the tool for different types of businesses.

Reviews

(1-2 of 2)
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Score 1 out of 10
Vetted Review
Verified User
Signpost campaigns allow your company to solicit contacts for feedback and reviews. The exceedingly aggressive Signposts sales associates make it sound very easy, but in reality, it requires a lot of effort and supervision. The real issue occurs when you decide to cancel their services. There is no cancel button, you can’t even simply send an email. Instead, you must endure another pushy salesperson for their “offboarding process.” Further, since Signpost requires that you sign a contract, and pay in advance, there is no way to get your money back for the remaining months of your contract. This is a very shady company that practices unscrupulous billing tactics. It is probably best to avoid them. I really wish that I had found some of these terrible reviews before they took $2,000 from me. Just stay away!
  • They do a good job selling their product.
  • They make it very difficult to cancel the service.
  • They are great at taking your money!
  • Provide user a way to cancel their service.
  • Get rid of the very aggressive sales staff.
  • Refund money for unused moths. Do not be so shady!
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
  • I received minimal feedback from my clients.
Mallory Robinson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Signpost is one of the best-automated solutions available in the market dealing in collecting customer feedback easily. It has all the main features from collecting customer feedback to get more positive reviews, it helps a lot in increasing business revenue and wins new customers. It has been a great help for me in collecting customer feedback and take action according to it.
  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
  • [I feel] the campaign tab needs a lot of improvement. The campaign part is not up to mark. Need a lot of changes to be more precise and relevant to the actual campaign niche.
  • Another big drawback that I discovered while using it that it does not allow to send text messages to customers unless the customer accepts an invite first.
Signpost is helping us on a very large scale in managing the reviews and increasing positive reviews about the organization. The support team is great, the dashboard is fully functional. I will recommend this tool to other organizations [and] it will definitely help them to enhance their feedback system.
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
None
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