A great tool to evaluate websites
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What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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Awards
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Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providi...
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool cou...
Pricing
Free
$0
Cloud
per month
Enterprise
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Cloud
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SimilarWeb Pro - Introduction à l'abonnement Pro
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Product Details
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- Competitors
- Tech Details
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What is Similarweb?
The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.
To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
Similarweb Competitors
Similarweb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Reviewers rate Competitive analysis highest, with a score of 8.1.
The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 83)Companies can't remove reviews or game the system. Here's why
September 25, 2023
Similarweb PRO Review
Similarweb PRO gives holistic competitor analysis.
We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool than the rest mentioned above, so chose similarweb
July 27, 2023
My experience prospecting leads
- 3Cloud
Similar web Pro for me it is a perfect work tool since it allows me to make my searches for possible clients much easier, simpler, and best of all faster, now, it not only shows me information about the prospective client but it also shows me a comparison with possible competitions of the client that I am prospecting, the good thing is that I look for only one and it returns more than three new companies to prospect
July 24, 2023
A Game-Changer for Lead Generation
- Hunter and RocketReach
Though these other products provide contact details on leads, it doesn't tell you anything about the relevance of their business.
This is where similarweb pro comes in!
In a perfect world these two options are combined
This is where similarweb pro comes in!
In a perfect world these two options are combined
The ability to have the lion's share of data I need under one dashboard is a time-saver. Collating data from multiple places makes the process cumbersome. Similarweb solves this problem for me.
July 10, 2023
Great Product as Advertised
June 30, 2023
Similarweb Pro
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance.
June 29, 2023
Similarweb PRO takes insights to the next level
Score 10 out of 10
Vetted Review
Verified User
May 15, 2023
Great tool to review in/out-bound leads!
I only used trial versions of other tools so my points might be not fair, but as far as I had the opportunity to check Similar Web Pro was better than the competition in terms of traffic verification, finding similar websites and other similar metrics. The only metric that I found easier was finding a website that uses technology X, in this scenario trial of Similar Tech was better for my needs.
May 08, 2023
Nice and Accurate Tool
Its a very user friendly tool which gives information very easily and accurately. Having other tools used in the past, SimilarWeb PRO is really good in terms of performance and reliability. It did meet our expectations in terms of key insights and performance parameters required for our brand to perform well in the market
April 28, 2023
Go deeper on analysis with Similarweb!
Score 9 out of 10
Vetted Review
Verified User
Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in the analysis. We made a lot of good business decision with the help of tool.
April 28, 2023
Review of Similarweb
Score 7 out of 10
Vetted Review
Verified User
I havent used any other products that are like Similarweb
Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features within the tool itself.
April 28, 2023
Unleashing Competitive Advantage
April 28, 2023
Best Tool on the Market for prospecting
- ZoomInfo SalesOS and Hunter
Similar web blows them out of the water.
Score 8 out of 10
Vetted Review
Verified User
We ultimately use both tools
April 25, 2023
A must for a Digital Marketer's toolkit
April 20, 2023
Why every marketer and business person needs SimilarWeb
April 19, 2023
SimilarWeb PRO for competitor assessment
Score 8 out of 10
Vetted Review
Verified User
Personally, none.
April 18, 2023
Daniel from Brazil's review
They are different systems and they complement themselves pretty well.
Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms.
Therefore, this unique combination has helped the team to create a double value: understanding the market while ensuring good execution towards eComm platforms and customers.
Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms.
Therefore, this unique combination has helped the team to create a double value: understanding the market while ensuring good execution towards eComm platforms and customers.
SimilarWeb Pro felt like better value for money because of its lower price and apparently more reliable data.
April 08, 2023
A go-to tool for a busy marketer in a crowded market
Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key markets at the right time.
April 05, 2023
Best Marketing tool for Sales & Research!!!
The insight into the competitor sights is unmatched as Google Analytics doesn't allow this. The level of top level data you can receive from Analytics is in Similarweb but is taken one step further within Similarweb to show how it stacks up against others rather than auditing your own performance without any visualisation of what others are doing and if it'll be a semi-successful effort.