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Similarweb

Similarweb

Overview

What is Similarweb?

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

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Recent Reviews

TrustRadius Insights

SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases …
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TrustRadius Insights
TrustRadius Insights

Similarweb Pro

9 out of 10
June 30, 2023
Incentivized
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Competitive analysis (10)
    8.1
    81%
  • Competitor Research (12)
    7.6
    76%
  • Keyword analysis (11)
    7.1
    71%
  • SERP ranking tracking (8)
    6.7
    67%

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
per month

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SimilarWeb Pro - Introduction à l'abonnement Pro

YouTube
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Features

SEO

Core features related to search engine optimization

7.3
Avg 7.3

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.7
Avg 8.0

Financial Research

The most important features for the effectiveness of a financial research platform

5.4
Avg 5.4

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

6.9
Avg 6.9
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Product Details

What is Similarweb?

The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.

The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.

To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.

Similarweb Competitors

Similarweb Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Semrush, Ahrefs, and BrightEdge are common alternatives for Similarweb.

Reviewers rate Competitive analysis highest, with a score of 8.1.

The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(208)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.

SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.

Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.

Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.

Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.

Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.

Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.

Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.

Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.

Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.

Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.

Attribute Ratings

Reviews

(1-25 of 116)
Companies can't remove reviews or game the system. Here's why
February 06, 2024

A great tool to evaluate websites

Verified User
Strategist in Marketing
Marketing & Advertising Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Overall, our experience has been great. The tool allows us to learn this about our businesses that we would have to commit lots of time and money into learning ourselves if we were without this tool. Helps you find out for what keywords are your competitors ranking and analyze their content strategy.2. Advanced reporting helps you gain better insights for your platform and your competitors.3. Also, helps you understand customer behavior.
January 10, 2024

My experience with Similarweb

Verified User
Team Lead in Other
Computer Software Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Similarweb proves highly effective for precise audience targeting within specific industries or regions. By leveraging its capabilities, we can meticulously target specific audiences, maximizing our reach and avoiding the inefficiencies associated with broad market strategies.
October 24, 2023

The MVP - Most Valuable Product - for Digital Market Intelligence

Chyan Phang | TrustRadius Reviewer
Chyan Phang
Group Head of Digital
Home Credit International (Financial Services, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It should be noted that SimilarWeb is a marketing intelligence tool and is excellent for market and competitor monitoring/analysis and strategy formulation.It does not cater for deep channel optimisation/management e.g. site audits and keyword portfolio management and performance tracking for SEO.
October 13, 2023

Similarweb is like having a crystal ball for the digital world

Kyle Brennan | TrustRadius Reviewer
Kyle Brennan
Director of Programmatic Partnerships
MiQ (Online Media, 1001-5000 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
October 04, 2023

Really useful tool with a wide variety of uses

Verified User
Analyst in Marketing
Education Management Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Setting and understanding marketing budgets, with the context of your own activity over recent time periods, and when compared to key competitors. With such a global business, it allows us to have a view of different markets, which would be very difficult to pull in separately.
July 31, 2023

Similarweb Pro- The Perfect Tool for the Pro Marketer in you

Verified User
Manager in Marketing
Financial Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Where similarweb is suitable-
- Understand audience behaviour
- Competitor website analysis

Where similarweb is not applicable
- Analyzing website users by specific segments like say company name (which tools like factors, 6 sense could do)
- When more than simple data is required- similarweb doesn't provide the actions with the data






July 27, 2023

My experience prospecting leads

AA
Andres Angarita
Account Executive
MercadoLibre (Consumer Goods, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Similar Web Pro is Well Suited in the scenarios like: prospecting and qualifying leads (this help us to looking real leads), also in our search we can look a Real Data for example de visits on the Web page and the analytics are awesome, this numbers helps so much to the team because we like to improve the leads using strategics
July 27, 2023

Similarweb Pro a great additional to a digital team tech stack

Zach Shah | TrustRadius Reviewer
Zach Shah
Head of Search & eCommerce
John Ayling and Associates (Marketing & Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It has been very well suited for when pitching for new business, especially on industries with lots of competitors.

It has room for improvement in SEO rankings, as sometimes they do not appear consistent.
July 24, 2023

A Game-Changer for Lead Generation

Verified User
Director in Sales
Retail Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Pros of Similarweb PRO:

Comprehensive Data Analytics: Similarweb PRO offers valuable insights into competitor strategies, traffic sources, and audience demographics, enabling informed decision-making, optimized marketing, and new growth opportunities.

Global Market Analysis: The location feature helps identify untapped markets, allowing businesses to strategically target specific regions and diversify their customer base, expanding their international presence.

Cons of Similarweb PRO:

Pricing:The platform's comprehensive features come at a cost, which might be prohibitive for smaller businesses or startups, potentially limiting access to critical insights.

Data Limitations: While providing valuable data, Similarweb PRO's accuracy and depth may vary for certain regions or websites, prompting the need for cross-referencing with other sources for making important business decisions.
July 20, 2023

Similarweb is a great solution for small businesses without a huge team.

JP
John Palumbo
Marketing Director
Top Mobility Scooters, Inc. (Medical Device, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you really lack the ability, as a small business, to invest in the time it takes to collate data between multiple channels, Similarweb is a great solution for getting helpful and actionable information about the health of your site(s), you competitors, and a slough of other data to maximize your time, and drive better results for your KPIs.
June 30, 2023

Very powerful tool for preliminary PE diligence

Verified User
Analyst in Research & Development
Investment Management Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Overall, Similarweb PRO is a quick and easy way to gain outside-in perspectives on a company or industry without having to spend money for a survey or on industry-specific tools. It also helps when diving deeper on marketing related questions for companies where you do have inside information. The product is very helpful for understanding customer demographics, assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness), and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than its competitors). It's a flexible tool and is overall very user-friendly. We've found it to be very accurate, but it ultimately is a tool I'd recommend for initial research and needs to be supported via surveys, third-party research or conversations with management, etc.
June 30, 2023

Similarweb Pro

Verified User
Account Manager in Customer Service
Information Technology & Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Similarweb helps us to reveal the most effective tactics across each digital platform to ensure we stay cost effective and are utilising the right channels for our business. SimilarWeb help us to analyze the sources of website traffic, including organic search, paid advertising, social media, and referrals. This information enables us to optimize our acquisition strategies, allocate resources effectively, and identify new opportunities for reaching their target audience.
May 15, 2023

Great tool to review in/out-bound leads!

KG
Kamil Gnat
General Office Clerk
ZEN.com (Financial Services, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Outbound - When you have a lot of websites to target, the tool is great to help you filter the ones that you are interested in and prioritise them. Inbound - when you have a lot of URLs that your clients submit you can use it to verify their quality
May 08, 2023

Similar Web a great tool finding Affiliates

Blake Holiday | TrustRadius Reviewer
Blake Holiday
Affiliate Manager
Walker Advertising (Marketing & Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Similar Web is a valuable tool for affiliate managers to research potential publishers. It is particularly useful in identifying top-performing websites, competitor analysis, and keyword research. However, there are limitations to the tool, such as limited data and incorrect data, which means affiliate managers need to verify data from multiple sources before making important decisions. Additionally, while Similar Web provides valuable data on website traffic and engagement, it may not provide detailed insights into user behavior or preferences, so additional tools may be necessary to gather this information. Overall, Similar Web is a powerful tool that provides valuable insights for affiliate managers to make informed decisions about potential publishers.
May 08, 2023

Nice and Accurate Tool

Verified User
Strategist in Marketing
Information Technology & Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It did help us to understand our website traffic in depth and allowing us to introspect our web content efficiently. We were able to find the keyword gaps and the key reasons for bounce backs. With such key insights, our SEO team did create a roadmap and increased our organic traffic significantly.
May 03, 2023

Similarweb - like having GA access for your competitor's sites

Verified User
C-Level Executive in Marketing
Health, Wellness and Fitness Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The tool is great for competitive intelligence. Think of it as getting access to your competitors Google Analytics account. The best use I've seen for it has been in three categories:
- Organic search: Find out what terms and content your competitors are using to get free traffic
- Paid Search: What keywords are your competitors bidding on and you're not
- Affiliate Marketing: Who's pushing traffic to your competitors nand not you
April 28, 2023

Go deeper on analysis with Similarweb!

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
analysis market trends, consumer behavior, competitor analysis, competitor marketing mix, these kind of features helped us to answer alot of scenarios where we were clueless about competitor and market data. Similarweb helped us in getting deeper understanding on what is going on and what is the current trend in the market.
April 28, 2023

Review of Similarweb

Verified User
Director in Marketing
Marketing & Advertising Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I used it recently to begin reaserch on a new product but it will not help you to create any ads. It is a good starting point tool for research and rankings but it is not the only tool to use to get a full picture.
April 28, 2023

One of the best reporting platforms I've encountered! A must for my day to day

Leslie Herskowitz Brosten | TrustRadius Reviewer
Leslie Herskowitz Brosten
VP, Performance Content
Performics (Marketing & Advertising, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Similarweb PRO is well suited towards keyword insights and keyword gaps, estimated traffic (which is pretty reliable), search volume for keywords over time, and competitive insights and standings. Similarweb PRO is not well suited towards small brands where light data can be pulled using free tools, or for exact data points that need to be 100% accurate.
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