Skip to main content
TrustRadius
Similarweb

Similarweb

Overview

What is Similarweb?

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Read more

Learn from top reviewers

Similarweb | best bet to analyze web traffic data

Rating: 9 out of 10
August 17, 2024
IncentivizedVetted ReviewVerified User
Similarweb's platform enables us to find the target audience for our brand or the company. It gives us a clear idea who should be our target as it has bifurcation available ba...
Continue reading
Verified user
Analyst
Similarweb2 years of experience

Great tool for Market Research and Competitor Analyses

Rating: 9 out of 10
July 22, 2024
Vetted ReviewVerified User
Similarweb helps us segment our categories to conduct market share analyses. The custom segments allow us to group categories to match our product hierarchy to get more compar...
Continue reading
Verified user
Analyst
Similarweb1 year of experience

A great tool to evaluate websites

Rating: 10 out of 10
February 6, 2024
IncentivizedVetted ReviewVerified User
We are using the Similarweb data in pitching a new client. Similarweb data gives us the insights and the problems statement of the brand which can help us to drive the strateg...
Continue reading
Verified user
Strategist
Similarweb1 year of experience

My experience with Similarweb

Rating: 10 out of 10
January 10, 2024
IncentivizedVetted ReviewVerified User
Similarweb has proven to be an invaluable asset for our organization, particularly in the realm of sports analytics and market research. The scope of our use case encompasses ...
Continue reading
Verified user
Team Lead
Similarweb3 years of experience

The MVP - Most Valuable Product - for Digital Market Intelligence

Rating: 8 out of 10
October 24, 2023
IncentivizedVetted ReviewVerified User
SimilarWeb is broadly applied across functions and use cases - from strategy development and M&A at corporate HQ to business intelligence, market/competitive analysis, and...
Continue reading
Chyan Phang
C-Level Executive - Corporate
Group Head of Digital
Home Credit International
Similarweb9 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Free

$0

Cloud
per month

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

SimilarWeb Pro - Introduction à l'abonnement Pro

YouTube
Return to navigation

Features

SEO

Core features related to search engine optimization

7.5
Avg 7.5

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7
Avg 8.7

Financial Research

The most important features for the effectiveness of a financial research platform

5.5
Avg 5.5

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

7.1
Avg 7.1
Return to navigation

Product Details

What is Similarweb?

The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.

The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.

To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.

Similarweb Competitors

Similarweb Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Semrush, Ahrefs, and BrightEdge are common alternatives for Similarweb.

Reviewers rate Competitive analysis highest, with a score of 8.4.

The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 118)

Similarweb | best bet to analyze web traffic data

Rating: 9 out of 10
Incentivized
August 17, 2024
Verified User
Analyst in Research & Development
Research Company, 10,001+ employees
Vetted Review
Verified User
Similarweb
2 years of experience
Pros
  • Similarweb gives details about traffic share by country; therefore, it gives us a clear idea about traffic segregation on a country basis
  • Similarweb also gives us demographic data, which helps us analyze the users who are visiting the website and helps us determine our target audience
  • Recently, SimilarWeb has also introduced audience overlap data, which helps us to analyse shared unique visitors over time and the website's audience loyalty
Cons
  • There are a lot of functionalities that have been in beta for a long period of time
  • Desktop Demographics: Age (Traffic Share) and Desktop Demographics: Gender (Traffic Share) are not available on website. User has to access API sheet for the same
  • Similarly, Mobile Web Demographics: Age (Traffic Share)
  • Mobile Web Demographics: Gender (Traffic Share) are not available on website pull

Great tool for Market Research and Competitor Analyses

Rating: 9 out of 10
July 22, 2024
Verified User
Analyst in Corporate
Retail Company, 5001-10,000 employees
Vetted Review
Verified User
Similarweb
1 year of experience
Pros
  • Market share segmentation
  • Search keyword ranking
  • Continuous feature development
Cons
  • Explaining the difference between the different tools

The MVP - Most Valuable Product - for Digital Market Intelligence

Rating: 8 out of 10
Incentivized
October 24, 2023
CP
Chyan Phang
Group Head of Digital
Home Credit International (Financial Services, 10,001+ employees)
Vetted Review
Verified User
Similarweb
9 years of experience
View profile
Pros
  • Monitor the market and discover emerging trends and opportunities e.g. consumer adoption of digital banks and BNPL in Southeast Asia
  • Provide market intelligence to drive corporate, marketing and product strategy as well as address investment/M&A opportunities
  • Identify and track competitors' marketing channels and strategies
Cons
  • Getting a little too expensive while feature options/inclusions could be clearer
  • Mobile experience on phones is unacceptable and needs immediate remediation

My experience with Similarweb

Rating: 10 out of 10
Incentivized
January 10, 2024
Verified User
Team Lead in Other
Computer Software Company, 11-50 employees
Vetted Review
Verified User
Similarweb
3 years of experience
Pros
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Cons
  • Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.

A great tool to evaluate websites

Rating: 10 out of 10
Incentivized
February 06, 2024
Verified User
Strategist in Marketing
Marketing & Advertising Company, 201-500 employees
Vetted Review
Verified User
Similarweb
1 year of experience
Pros
  • Take Advantage of Real Traffic Insights.
  • Uncover Top Keyword Trends
  • Content Gap Analysis
  • Market Share
  • Unique Visitors
Cons
  • The biggest disadvantage of Similarweb Pro is the limited amount of data it can show. It only shows the basic information about a website such as how many pages it has, how many visitors it receives, how many emails it sends, and how many ad views it has. This can be a limiting factor if you want to do advanced
  • Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark.
  • The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
Return to navigation