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Simpli.fi

Simpli.fi

Overview

What is Simpli.fi?

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

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Recent Reviews

TrustRadius Insights

Simpli.fi offers a range of use cases that cater to businesses' advertising needs. Users have found the platform effective in reaching …
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Beware of Simpli.fi

1 out of 10
November 16, 2018
Incentivized
Simpli.fi is currently used for our programmatic buying platform. We are an agency that does business with a number of clients, we place …
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Pricing

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What is Simpli.fi?

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://simpli.fi/contactus

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Simpli.fi?

Simpli.fi, the leading advertising automation platform, helps over 1,500 agencies, brands, and media organizations with its programmatic advertising and workflow software solutions. The platform supports budgets of all sizes, executing over 100,000 campaigns for 30,000+ advertisers in a typical month. Simpli.fi’s investors include private equity firms Blackstone and GTCR.

Simpli.fi Features

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Ad deployment
  • Supported: Display advertising
  • Supported: Ad display and retargeting segmentation
  • Supported: Sequence targeting

Ad Network Integration Features

  • Supported: Data Transfer
  • Supported: DSP integration

Ad Reporting & Analytics Features

  • Supported: Ad dashboards
  • Supported: Ad performance reports
  • Supported: Ad conversion tracking
  • Supported: Ad attribution reporting
  • Supported: Cross-channel ad management
  • Supported: Ad forecasting and optimization

Additional Features

  • Supported: Programmatic Advertising
  • Supported: Advertising Software Solutions

Simpli.fi Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Simpli.fi Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(7)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Simpli.fi offers a range of use cases that cater to businesses' advertising needs. Users have found the platform effective in reaching their target audience and driving users into their physical locations. With Simpli.fi's programmatic advertising options, users can trust the platform to run their campaigns while they focus on other solutions. The platform is particularly well-suited for businesses with a large volume of clients, providing organization and data management features. Users appreciate the easy-to-use interface, which allows them to offer low-cost digital advertising to their clients and increase profits. Simpli.fi also solves the problem of limited visibility on certain platforms, helping businesses build brand awareness where they lack exposure. Additionally, the product has proven valuable for targeting voters during election cycles and setting up time-sensitive political campaigns quickly. Overall, Simpli.fi's offering of various tactics such as event targeting, website retargeting, and geofencing allows users to explore different strategies and reach key audiences effectively.

Responsive and Accommodating Team: Users appreciate the responsiveness and accommodation of the Simpli.fi team. Many reviewers have praised their ability to quickly address any concerns or issues that arise, ensuring a smooth user experience.

Highly Regarded Platform Capabilities: The platform's capabilities are highly regarded by users, who find it easy to use and appreciate the range of tools available. Multiple reviewers have highlighted how these features make it simple to navigate and effectively manage their advertising campaigns.

Praised Customer Support: The customer support provided by Simpli.fi staff is praised for being attentive, quick to respond, and helpful in educating and supporting users. Numerous reviewers have expressed their satisfaction with the level of assistance they receive from the support team, noting that they feel well-supported throughout their journey with Simpli.fi.

Consistent Negative Feedback on Invoicing System: Several users have expressed frustration with Simpli.fi's invoicing system, stating that it does not have a solution for representing multiple companies and individually invoicing them. This limitation can create difficulties for businesses that work with diverse clients or manage separate entities.

Reporting Falls Short in Aesthetics and White Labeling: Users found the reporting feature to be lacking in aesthetics and white labeling capabilities, which can negatively impact the presentation of data to clients.

Steep Learning Curve for Performance Reporting: Some users mentioned that it took some time to understand how to generate performance reports, indicating a steep learning curve for this particular aspect of the platform.

Users recommend Simpli.fi for its advanced technology and precise targeting capabilities, making it effective for reaching specific audiences and running successful digital ad campaigns. They suggest starting campaigns from scratch with Simpli.fi, as it is suitable for small businesses and those managing a high volume of campaigns. Users emphasize the ability to create custom executions and utilize cross-channel inventory, which makes Simpli.fi a long-term solution for exponential revenue growth. They also highly recommend relying on Account Managers for expertise and strategy support, as well as utilizing Simpli.fi's top-notch customer support, particularly for programmatic display and search heavy campaigns. Overall, users endorse Simpli.fi for its targeted advertising solutions, campaign management capabilities, expert support, and advanced technology.

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