Simpli.fi

Simpli.fi

About TrustRadius Scoring
Score 7.1 out of 100
Simpli.fi

Overview

Recent Reviews

Great DSP

7 out of 10
June 16, 2022
I work for a full-service advertising agency, I specialise in social and digital marketing. One of the core focuses of my team is a …
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Beware of Simpli.fi

1 out of 10
November 16, 2018
Simpli.fi is currently used for our programmatic buying platform. We are an agency that does business with a number of clients, we place …
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Pricing

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What is Simpli.fi?

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Appcast?

Appcast is a recruiting software solution offered by Appcast, Inc.

Features Scorecard

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Product Details

What is Simpli.fi?

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Simpli.fi Integrations

Simpli.fi Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Reviewers rate Collection of third-party data and Tag Management highest, with a score of 8.

The most common users of Simpli.fi are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (8)

Reviews

(1-4 of 4)
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June 16, 2022

Great DSP

Score 7 out of 10
Vetted Review
Verified User
Review Source
Our specific use case was that we required a self-service platform to do performance programmatic marketing for our clients. They also offer OTT and CTV ad buying but this is not something that we have specifically made use of, it really depends on your and your clients' requirements. It is helpful from a reporting perspective but could be more in-depth and customisable.
November 16, 2018

Beware of Simpli.fi

Score 1 out of 10
Vetted Review
Verified User
Review Source
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.
I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.

If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is very suited for sales reps who are very well informed and trained of the different tactics to promote the clients' products. It will normally show favorable results. However, it may be a waste of many for reps who do not know how to sell this product correctly.
Jared Frank | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.