Simpli.fi

Our specific use case was that we required a self-service platform to do performance programmatic marketing for our clients. They also offer OTT and CTV ad buying but this is not something that we have specifically made use of, it really depends on your and your clients' requirements. It is helpful from a reporting perspective but could be more in-depth and customisable.

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.
I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.

If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.

It is very suited for sales reps who are very well informed and trained of the different tactics to promote the clients' products. It will normally show favorable results. However, it may be a waste of many for reps who do not know how to sell this product correctly.

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.