Simply Measured (discontinued)

Simply Measured has a much better interface than Sysyomos, by a long shot. It also is more robust in the ability to manipulate and cut your data depending on what you want to see.

For the value, Simply Measured made sense for us. Our social efforts were still fairly young and we wanted something that would let us show value and get more spending budget. That said, if I had unlimited cash, I would have loved to have used Sprinklr. The company is trying to develop a very holistic platform that ties this social data in with customer service and reviews. Of course this enhanced ability also enhances the price.

Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.

Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming.

Simply Measured just does such a great job of taking the data from our social accounts and making it accessible to the end user.

Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box.

Used most of the higher end data tools like Radian6, Viral Heat, Sysomos, etc. This tool is really not a direct competitor - kind of unique in what it does and reports.

I wasn't involved in the selection process of Simply Measured or the other analytics tools that I have used. It was by far the easiest tool that I have used. Adobe Social's reporting was lackluster in my opinion, particularly for the cost associated with it. Sendible is another tool that I am familiar with. It provides great data for a lesser cost, but nothing beats having the reports that SM generates.

Simply Measured can provide more details and export automated reports, but Crimson Hexagon does not have the same cost structure so many more monitors can be afforded to be set up.