#1 most frequent
United States of America
42.4%117 installations of 276
What is Singular?
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.
Categories & Use Cases
Videos
Who Buys & Uses Singular
#2 most frequent
India
20.7%57 installations of 276
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.9%19 installations of 276
Looking for an MMP? Why not try Singular?
Use Cases and Deployment Scope
We're an agency that uses Singular products as part of the suite that our clients have purchased. We use Singular to measure attribution of different media sources, both in web and app ecosystems. Singular is great to measure attribution across OS with a powerful reporting section. It is also very granular the way that it can share permissions.
Pros
- Attribution
- Presenting cohort results
- Reporting
Cons
- UX Platform design
- Working with multiple apps across clients
Return on Investment
- We can onboard Singular customers
- Have a broader scope of MMPs
- 20% of our clients use Singular
Alternatives Considered
AppsFlyer, Adjust by AppLovin, Branch and Kochava
Other Software Used
AppsFlyer, Adjust by AppLovin
Singular is the key for better control over your marketing spending
Pros
- Building granular reports super quick.
- Data integrity.
Cons
- Can't connect pre and post install to all granularity levels.
- Creative reports aren't good enough.
Return on Investment
- Media cost management.
- Alert on drops in KPI's.
Singular (formerly Apsalar) for Digital Marketing Campaign tracking
Pros
- Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
- Tracking the user journey right from the click to purchase.
Cons
- Improve the data accuracy and data tracking.
- Make the postback report process flawless and error-free.
Return on Investment
- Has helped to improve the ROI.
- Helped to identify the right set of audience which need to be targeted.
Other Software Used
Google Ad Manager, Facebook for Business, Twitter Ads
Singular provides a powerful combination of reporting automation and mobile attribution, critical for most marketers.
Pros
- Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
- Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
- Creative reporting and analysis: it is challenging to get creative reporting across channels.
Cons
- Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
- Ability to toggle advanced attribution models: first-last touch, time decay, etc.
- Comprehensive deep linking solution (similar to Branch).
Return on Investment
- Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
- Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
- Reduced error rate (and therefore troubleshooting) of reporting.
Alternatives Considered
Kochava, TUNE HasOffers, Branch, AppsFlyer and adjust
Other Software Used
AppsFlyer, Amplitude Analytics, App Annie, Google Analytics
