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February 03, 2020
We've been using Singular's Analytics tool for the past 3 years, and it's an integral part of our day to day in DGN.
All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).
With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.
All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).
With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.
- Building granular reports super quick.
- Data integrity.
- Can't connect pre and post install to all granularity levels.
- Creative reports aren't good enough.
January 23, 2020
The Growth team of our uses Singular (formerly Apsalar) as a Mobile Measurement Partner. Singular (formerly Apsalar) is used as an attribution tool to tag install and other in funnel events to campaign source and campaign name, which has driven that event. The other thing which Singular (formerly Apsalar) is used for is to send the event postbacks to the partner with whom we run digital marketing campaigns.
- Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
- Tracking the user journey right from the click to purchase.
- Improve the data accuracy and data tracking.
- Make the postback report process flawless and error-free.
April 05, 2019
I brought in Singular as a solution to automate our manual reporting process and reduce errors in our existing system. We previously directly integrated APIs and manually pivoted CSV reports and UI logins, but moved to Singular to streamline these efforts. Singular was primarily used by our performance marketing department.
- Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
- Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
- Creative reporting and analysis: it is challenging to get creative reporting across channels.
- Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
- Ability to toggle advanced attribution models: first-last touch, time decay, etc.
- Comprehensive deep linking solution (similar to Branch).
Singular Scorecard Summary
What is Singular?
Singular aims to make complex and siloed marketing data simple.
By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular goes beyond legacy attribution defaults (measuring the customer journey and attributing installs and event) to provide marketers ROI and performance analytics, visual creative analytics, and fraud prevention. The vendor states that Singular provides cross-device attribution and analytics to the world's top marketers like Rovio, LinkedIn, Lyft and others.
Categories: Mobile Analytics, Marketing Analytics
Singular Competitors
Singular Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | Global |
| Supported Languages: | English, Korean, Japanese, Chinese |