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Score 8.0 out of 100


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What is Singular?

Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.

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  • Premium Consulting / Integration Services

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Product Details

What is Singular?

Singular aims to make complex and siloed marketing data simple.

By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular goes beyond legacy attribution defaults (measuring the customer journey and attributing installs and event) to provide marketers ROI and performance analytics, visual creative analytics, and fraud prevention. The vendor states that Singular provides cross-device attribution and analytics to the world's top marketers like Rovio, LinkedIn, Lyft and others.

Singular Competitors

Singular Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Korean, Japanese, Chinese


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Frequently Asked Questions

What is Singular?

Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.

What is Singular's best feature?

Reviewers rate Support Rating highest, with a score of 8.

Who uses Singular?

The most common users of Singular are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings




(1-3 of 3)
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Amos Adler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We've been using Singular's Analytics tool for the past 3 years, and it's an integral part of our day to day in DGN.
All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).

With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.
  • Building granular reports super quick.
  • Data integrity.
  • Can't connect pre and post install to all granularity levels.
  • Creative reports aren't good enough.
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.
Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Growth team of our uses Singular (formerly Apsalar) as a Mobile Measurement Partner. Singular (formerly Apsalar) is used as an attribution tool to tag install and other in funnel events to campaign source and campaign name, which has driven that event. The other thing which Singular (formerly Apsalar) is used for is to send the event postbacks to the partner with whom we run digital marketing campaigns.
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
  • Improve the data accuracy and data tracking.
  • Make the postback report process flawless and error-free.
If you are looking forward to tracking the conversions, installs, and all the events involved in the funnel from your digital marketing campaigns, Singular (formerly Apsalar) is the best tool that can be used. Singular (formerly Apsalar) provides flawless and smooth tracking of campaign performance. Singular (formerly Apsalar is best suited for businesses that are looking forward to spending heavy on digital marketing.
Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I brought in Singular as a solution to automate our manual reporting process and reduce errors in our existing system. We previously directly integrated APIs and manually pivoted CSV reports and UI logins, but moved to Singular to streamline these efforts. Singular was primarily used by our performance marketing department.
  • Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
  • Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
  • Creative reporting and analysis: it is challenging to get creative reporting across channels.
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Singular is well suited for handling substantial budgets with many manual components. For example, running a budget of > $1M per month across more than ten different advertising channels. Singular is also well suited to handle reporting from various platforms and map spend to the appropriate destination (iOS, Android, Web). Singular is more appropriate with app-centric and cross-platform businesses and is less appropriate for pure-play web advertisers.