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What is Singular?

Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.

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Singular's customer success team and support have been praised by users for their knowledge and responsiveness, making it easy for new …
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What is Singular?

Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.

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Product Details

What is Singular?

Singular aims to make complex and siloed marketing data simple.

By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular goes beyond legacy attribution defaults (measuring the customer journey and attributing installs and event) to provide marketers ROI and performance analytics, visual creative analytics, and fraud prevention. The vendor states that Singular provides cross-device attribution and analytics to the world's top marketers like Rovio, LinkedIn, Lyft and others.

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Find out how you can get more out of your marketing with Singular at Savvy marketers from around the world use Singular to transform siloed marketing data sets into accurate, timely and actionable insights to drive growth. Singular’s Marketi...
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Singular Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Korean, Japanese, Chinese
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Singular's customer success team and support have been praised by users for their knowledge and responsiveness, making it easy for new users to understand the product. Customers appreciate the custom feature requests that Singular fulfills, especially for those who are familiar with other SaaS products. Despite the presence of other visualization platforms, Singular is considered an essential tool for quickly accessing important data. It stands out as an analytics aggregation platform with excellent out-of-the-box reporting capabilities. The support and partnership offered by Singular have contributed to the success of many campaigns and adoption projects. While some users initially faced challenges, they were impressed by Singular's support and powerful ETL features.

Singular's attribution capabilities and strong customer support are highly regarded, although some users find the lack of real-time data and limitations in the report interface to be setbacks. However, these minor drawbacks are outweighed by the well-developed features and exceptional customer service provided by Singular. Although the UI could be more intuitive, Singular's underlying platform is highly useful for various managerial levels and departments, saving time and effort in report building.

Users utilize Singular as a Mobile Measurement Partner for attribution, tagging install and in-funnel events, and sending event postbacks to digital marketing campaign partners. The product has also been adopted to automate manual reporting processes and reduce errors, effectively streamlining efforts for the performance marketing department. Overall, Singular is highly regarded by users for its comprehensive features, reliable customer support, and its ability to streamline marketing processes and provide quick access to valuable data.

Easy to Use: Users find the product fairly easy to navigate once they are familiar with it. They mention that once they know their way around, it becomes simple to use and save reports, making their workflow more efficient.

Solid Analytics Feature: The analytics feature receives praise for its reliability. Although some users mention that the data can be slow to load, they appreciate that all the necessary data is available and ready to use. Additionally, the visualizations are mentioned as being easy to read and understand, allowing users to gain valuable insights from their data.

Excellent Customer Service: Customer service is highly regarded by users, with some even describing it as amazing and excellent. They appreciate the support provided by the team in resolving any issues or answering questions promptly and effectively.

User Interface: Some users have mentioned that the user interface could be slightly improved or better defined, as it can be difficult to know where to go for certain features. There is room for improvement in terms of usability and navigation.

Saved Reports Clutter: The saved reports feature quickly becomes cluttered, especially when all reports are named the same. This makes it challenging to identify and access the most recent report.

Dashboard Issues: Users have reported occasional issues with the dashboard not functioning properly and experiencing delays in loading cost data. These technical glitches can disrupt workflow efficiency and affect real-time decision-making processes.

Attribute Ratings


(1-3 of 3)
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Amos Adler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We've been using Singular's Analytics tool for the past 3 years, and it's an integral part of our day to day in DGN.
All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).

With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.
  • Building granular reports super quick.
  • Data integrity.
  • Can't connect pre and post install to all granularity levels.
  • Creative reports aren't good enough.
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.
Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
  • Media cost management.
  • Alert on drops in KPI's.
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Score 8 out of 10
Vetted Review
Verified User
The Growth team of our uses Singular (formerly Apsalar) as a Mobile Measurement Partner. Singular (formerly Apsalar) is used as an attribution tool to tag install and other in funnel events to campaign source and campaign name, which has driven that event. The other thing which Singular (formerly Apsalar) is used for is to send the event postbacks to the partner with whom we run digital marketing campaigns.
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
  • Improve the data accuracy and data tracking.
  • Make the postback report process flawless and error-free.
If you are looking forward to tracking the conversions, installs, and all the events involved in the funnel from your digital marketing campaigns, Singular (formerly Apsalar) is the best tool that can be used. Singular (formerly Apsalar) provides flawless and smooth tracking of campaign performance. Singular (formerly Apsalar is best suited for businesses that are looking forward to spending heavy on digital marketing.
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).
Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.
Score 9 out of 10
Vetted Review
Verified User
I brought in Singular as a solution to automate our manual reporting process and reduce errors in our existing system. We previously directly integrated APIs and manually pivoted CSV reports and UI logins, but moved to Singular to streamline these efforts. Singular was primarily used by our performance marketing department.
  • Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
  • Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
  • Creative reporting and analysis: it is challenging to get creative reporting across channels.
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Singular is well suited for handling substantial budgets with many manual components. For example, running a budget of > $1M per month across more than ten different advertising channels. Singular is also well suited to handle reporting from various platforms and map spend to the appropriate destination (iOS, Android, Web). Singular is more appropriate with app-centric and cross-platform businesses and is less appropriate for pure-play web advertisers.
  • Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
  • Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
  • Reduced error rate (and therefore troubleshooting) of reporting.
Singular is a different offering than the pure play attribution vendors listed, and also different than Branch. Instead, Singular provides the combination of an automated reporting platform (similar to Funnel) and combines it with an attribution platform (similar to AppsFlyer). By merging these solutions, they are able to consolidate both reporting and attribution efforts.
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