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What is Siteimprove?

The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages…

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Siteimprove is a versatile tool that has found utility across various departments and organizations. It is widely used by institutions, …
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What is Siteimprove?

The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages…

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Product Details

What is Siteimprove?

The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).

Siteimprove Video

Siteimprove: Exceptional Digital Experiences for Every User

Siteimprove Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, Latin America, Europe, Asia
Supported LanguagesEnglish, Danish, Dutch, Finnish, French, German, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish

Frequently Asked Questions

Monsido, BrightEdge, and Google Analytics are common alternatives for Siteimprove.

Reviewers rate Support Rating highest, with a score of 9.3.

The most common users of Siteimprove are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Siteimprove is a versatile tool that has found utility across various departments and organizations. It is widely used by institutions, such as universities and state governments, to monitor and enhance their websites. The software allows stakeholders, content managers, and communications departments to keep track of multiple aspects of their website's performance. One of the major use cases is ensuring accessibility compliance and improving web accessibility for all visitors. Siteimprove helps institutions comply with accessibility standards by scanning for issues such as broken links, misspellings, and ADA compliance. With its color-coded setup, it provides a clear visual representation of problem areas for easy understanding.

In addition to accessibility monitoring, Siteimprove serves as an all-in-one tool for quality assurance, performance monitoring, and general analytics. It effectively detects technical issues on websites and offers on-page solutions. Moreover, it provides valuable information on visitor navigation and offers advice on improving site performance and creating engaging content. This not only enhances the visibility of the institution's brand online but also helps increase conversation rates. Users appreciate the simplicity of the software's user interface, making it accessible to employees across different departments within an organization.

Siteimprove also plays a crucial role in SEO optimization and digital presence tracking. It helps improve search engine rankings by addressing issues such as broken links, quality control, and ADA compliance. By saving time with automated scans for broken links, SEO, and accessibility issues, Siteimprove enables organizations to focus on other important tasks at hand. Additionally, the software offers multilingual support and provides options for facilitating and organizing digital accessibility initiatives.

Overall, Siteimprove is a powerful tool that combines various functionalities like website management, security monitoring, content quality assessment, SEO optimization, and accessibility compliance checking into one comprehensive platform. Its adoption by prestigious institutions like Creighton University demonstrates its effectiveness in creating more accessible websites while enhancing SEO performance and enabling better understanding of potential code issues.

Great Reporting Feature: Multiple reviewers have found Siteimprove's reporting feature to be excellent and easy to use. They appreciate its ability to generate comprehensive reports that provide valuable insights into website performance and potential issues.

Intuitive Interface: Many users have praised Siteimprove for its user-friendly interface, which makes navigation and usage effortless. The intuitive design allows users to quickly access all of the tool's features and find the information they need without any hassle.

Seamless Integration with CMS: Several reviewers have highlighted Siteimprove's smooth integration with various content management systems. This integration enables effortless collaboration and data sharing between different teams, streamlining website management processes.

Overwhelming Reports: Some users have found the reports to be overwhelming, particularly when they are not properly filtered. They feel that it can be difficult to navigate through the extensive information and would prefer a more streamlined presentation.

Confusing Scoring System: There are complaints about the scoring system being confusing for some users. They mention instances where the system gives a low score without clear justification, which makes it challenging for them to understand how to improve accessibility.

Expensive Pricing: Pricing is considered to be not aggressive enough by some users. They find the software to be expensive, especially for non-profit organizations. Suggestions have been made for offering a lite version specifically tailored for schools and other non-profits at a more affordable price point.

Based on user reviews, the most common recommendations for Siteimprove are as follows:

  1. Users recommend watching online videos to understand how to navigate Siteimprove and what the main goals are when utilizing the software. This helps users gain a better understanding of the tool's capabilities.

  2. It is advised to take advantage of the trial period offered by Siteimprove to see the current health score of the website. This allows users to assess the software's effectiveness before committing fully.

  3. Siteimprove is highly recommended for improving website accessibility and search engine optimization (SEO). Users find it helpful in identifying and resolving core accessibility issues, improving overall website quality, and gaining more control over web governance. The detailed reporting and analytics capabilities in these areas are also praised by users.

Potential users should consider these recommendations when evaluating whether Siteimprove is suitable for their specific needs.

Attribute Ratings


(1-16 of 16)
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July 13, 2022

Impressed so far

Philippa Haile | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use SiteImprove to assess problems within our categories. These include broken links, misspellings, etc. We check our dashboards weekly to see what changes have been made, and it has a very interactive and colour-coded setup so it's easy to understand what needs doing and where we can give some more TLC.
  • Dashboards
  • Site metrics
  • Broken links
  • Sometimes accepting a spelling of a word needs done multiple times.
  • Sometimes it gives you a low score but doesn't make sense why.
I think it's mostly great, although as stated in the previous question, sometimes you will approve a 'misspelling' which is actually spelled ok, and it will not move to accept, it will keep appearing as an issue. It's well suited to our weekly dashboard checks to ensure our categories are appearing how they should.
Score 8 out of 10
Vetted Review
Verified User
We use the Quality part of the tool, to monitor/flag any broken links or spelling errors, and also general accessibility on our websites. We have weekly crawls which run automatically, from which user-friendly dashboards are produced and emailed out to the relevant person for action. Action is then taken to fix the broken link or spelling error within a timescale of being completed before the next crawl is run. Once the next crawl runs, it will pick up the correction and will not flag it again.
  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
  • For the parts of the tool which we use, it does everything well
The quality section is user-friendly and dashboards are easily customisable, both in terms of adding the various 'widgets' but also choosing which section of the website will be looked at for which dashboard. It's also easy to setup email notifications and weekly scheduled emails for various people.
Lainie Strange | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using it enterprise in State Government with a majority of departments using it across the organization.
Is it addressing accessibility and quality assurance issues across all public facing websites?
  • Provides detailed information on where accessibility issues are located
  • It provides great support in explaining what the accessibility error is
  • Easy export of reports in multiple formats to share with anyone
  • Can have unlimited users
  • It weights the accessibility errors so you know which ones to tackle first
  • Adjust the accessibility score based on what accessibility standards you have decided to follow for your organization
Siteimprove is better suited for public-facing websites versus interactive applications. It can index interactive applications, but if an application needs user input to move around the applications, this is not well suited for that.
We have a wide variety of skill levels using Siteimprove.
Michael McPeek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We initially started using Siteimprove to help improve our website accessibility. It periodically conducts an automated scan of the website and turns up accessibility errors and potential issues. We also use their Siteimprove Academy online learning tool for accessibility training. After making headway with accessibility we started expanding our use of Siteimprove for quality assurance, performance, and general analytics.
  • Accessibility Scanning
  • Quality Assurance
  • Website Analytics
  • Customer Service
  • Pricing could be more aggressive.
  • Recrawl whole site on-demand would be nice.
  • Occasionally some glitches in the new (BETA) accessibility scanner.
As a university, being able to scan whole sites for accessibility, spelling, and style errors and train new web users on accessibility are incredibly important. If you have a large website or manage many websites, or have many different users contributing content, Siteimprove helps give you the tools to bring order and consistency. If you don't have a large website you probably don't need it. There are lots of smaller, free accessibility scanners and proofreading options, and Google Analytics is your friend. You really don't need heavy artillery like this for a small site where the content is manageable by a single individual or small team.
Score 8 out of 10
Vetted Review
Verified User
Siteimprove helps us in providing high performance and quality sites for our Cloud-Based Solutions so we can provide customers with the best experience. The Digital Certainty index helps maximize the impact of our site's digital presence in terms of accessibility, credibility, usability, and trustworthiness. It also helps track site performance against Search Engine Optimization processes.
  • Quality Assurance for Content Quality and user experience.
  • Define and track site performance policies.
  • Measure site accessibility metrics.
  • Improved analytics capability.
  • Better integration with third party tools.
  • Simplified user interface.
Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
Score 9 out of 10
Vetted Review
Verified User
We are very satisfied with Siteimprove, it solves complex accessibility challenges to ensure success throughout the organization. It is available in different languages, including German and Danish. It provides many options to facilitate and organize all aspects of digital accessibility initiatives, from tests, and reports, to a complete review of the website to detect any type of spelling error.
  • Custom accessibility interface.
  • Landing page behavior monitoring.
  • Scan reports.
  • Expensive.
Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.
Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Siteimprove, an all-in-one tool, is assisting us in increasing the visibility of our brand online. It has improved our site's web accessibility, SEO, and reduced broken links, clearly outlined in the dashboard. It can detect technical issues and provide on-page solutions. Siteimprove can monitor our website's performance from a variety of angles. It provides us with information on how visitors navigate through our website. It offers practical advice on improving site performance, creating content and increasing conversation rates. So far, the UI is simple.
  • Site's health and get reports.
  • Tracking user behavior improves landing pages.
  • Some legacy modules lack intuitiveness, and adding site crawl exclusions or aliases to the site can be a pain.
  • False results are challenging to detect because they are visually stimulated, and also, neither can cost be estimated.
Siteimprove outperforms other comprehensive tools I've used. Despite its complexity, the platform's ease of use and high level of customer service is on par with its capabilities. This platform is a fantastic resource because it aids website accessibility and data privacy and provides quality assurance and control. On the other hand, it does have room for improvement. Sometimes, slowness and a few reporting bugs aren't major issues, I think.
Noelle Becker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are currently only using this in the communications office. It allows us to look at any issues with our website, broken links, other quality control issues, ADA compliance, and analytics. It allows us to see where exactly we have an issue and how it can be fixed.
  • The site is very easy and intuitive to use
  • The analytics portion is very straightforward
  • Some of the issues with ADA compliance can be a little difficult to locate on our site, but I am not sure if that is our website's issue or Siteimprove's issue.
I have been able to give details analytics reports to the board or other leadership team members if they need information about our website performance or page views. I have also been successful at maintaining a high percentage rating for our quality assurance portion with fixing misspelled words or broken links as they occur. That has been super helpful.
February 09, 2020

Made my life easier

Deborah Thayer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is being used across the whole organization. For me, it addresses the problem of scanning through the website to catch broken links, SEO, and accessibility issues. It saves me a great deal of time in my day-to-day life managing the web.
  • Reports
  • Quality assurance overview
  • More customizable reports.
  • When fixing errors like broken links, etc. it takes too long to be verified.
I only know scenarios where it Siteimprove is well suited. As a front-end web developer, the things I am looking for are ways to increase performance, do better with our SEO, and lower the amounts of broken links and miss-spellings.
Score 10 out of 10
Vetted Review
Verified User
Siteimprove was proposed by Public Affairs and is being used for all corporate websites.
  • Slick interface
  • Online help
  • Integration with CMS
  • SEO
Well Suited For: Broken links. This is the widely used feature in our organization. Every website to scanned pre-launch to make sure there are no broken links. Report generation is friendly and can be scheduled as well.
Less Appropriate For: Website monitoring. Siteimprove reported our website down on multiple occasions while not actually down, but one of the servers in EU was down. So this tool does not give a true picture on monitoring as they cannot monitor from different geographic locations.
Score 10 out of 10
Vetted Review
Verified User
We use it as an extra set of hands to monitor our school's website. It lets us know when there are QA issues (typos, broken links) and also when the site goes down and for how long. We also monitor the page load data with Siteimprove. It's great for subdomains or new builds too.
  • QA is easy to use and effective.
  • Making site changes after SI flags something is easy.
  • It's a bit expensive for a non-profit. I'd love a lite version for schools and other NPs.
If you are a small firm with a big website, it's a must! If you have multiple site editors, it's a must! Once you have site improve doing its thing, it's hard to go back to site admin without it.
Frank Zare | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Siteimprove as an all-in-one software that helps with our digital presence. It's a complete tool that helps us with improving accessibility, SEO, content quality, security issues, and managing the website.

  • We utilize it for accessibility.
  • Web analytics.
  • More robust reporting system.
  • Integrating with our current CMS.
Siteimprove analytics platform is the best by far. We utilize the platform on a daily basis to keep a pulse on our website and manage several factors such as accessibility, SEO, contents.
Matt Emge | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's helping us do several things: create websites that are more accessible, have better SEO code and content, and understand potential issues in the code that could affect performance.
  • I like the SiteImprove shows me exactly where on the page and in the code there is a potential issue.
  • It provides a justification for the concern based on best practices and provides examples for solving the problem.
  • It gives me just as much information as I need and expands to show me when needed.
  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
John Dezember | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Siteimprove to monitor our institution website for uptime, accessibility compliance and misspelled words. While it is only being used in the Communications department, it is capable of being used by any stakeholders or content managers. As an institution that receives federal funds, we are required to comply with accessibility standards, but we also know that providing information in an accessible way creates better content for everyone. Siteimprove gives us the guidance to improve our website for all visitors.
  • Great reporting
  • Easy to use interface
  • Integrates with many content management systems
  • The reports can be overwhelming if not properly filtered
Siteimprove is the best value for the cost. While there are other systems that give you similar feedback, they cost a lot more and their interfaces seem dated. Siteimprove is constantly adding new features or improving their existing ones. Their customer support is fantastic and their online training and documentation is excellent.
December 08, 2017

Siteimprove Review

Judith Gunter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Creighton University is a Jesuit University located in Omaha Nebraska with a student board of approximately 10,000.00. We have traditional students and online students. Creighton has been using Siteimprove since September 2016. We use it across the University. In the beginning, we used Siteimprove for correcting level 4XX. With the last SiteImprove version update, Siteimprove added some important areas of interest, SEO analytics, Accessibility and Digital Certainty Index.
  • Creighton currently uses 5 tools in Siteimprove, Digital Certainty Index (DCI), Quality assurance (QA), accessibility, SEO, and Policies. I have found these to be so helpful in keeping our sites healthy and knowing the digital impact of Creighton sites within the Higher Education industry. To be more specific, Siteimprove has proved to be a helpful tool in identifying areas we are/were lacking such as fixing level 4XX technical errors, content quality, security and user experience.
  • Siteimprove allows reports on sites health to be sent automatically to site owners. The software makes expectations of site owners clear, Siteimprove has the ability to prioritize or categorize errors by identifying errors according to expertise needs. The software indicates how much gains in ‘point rankings’, the site will get if an error is fixed. This is helpful in strategizing what is important and prioritizing what needs to be fixed.
  • We have more than 20,000.00 pages we monitor using Siteimprove.
  • Siteimprove helps us figure our accessibility, usability, credibility and trustworthiness, and how well-poised your site is to respond to SEO challenge within the Higher Education industry.
  • Siteimprove has an amazing customer support.
  • While working in Siteimprove I have noticed modules that are not complete. Siteimprove is a young company and continues to improve its software and also this is expected in software development but I wish they would only push complete modules to their clients.
If you want your search engine ranking to be top notch without paying a lot, this is the software to go to. It does the job and everything is well explained and customer service is great. There is a forum, and tutorials available when you are stuck as well.
September 11, 2017

Siteimprove Rocks!

Michael Rock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using it across the entire county. We use it primarily for website quality assurance. Our websites reflect upon our organization so the quality is important.
  • Identifies and prioritizes broken links.
  • Identifies accessibility issues.
  • Analytics can tell you the story of your visitors.
  • Include better examples for fixing accessibility issues.
Great for website broken links and accessibility. Not sure about SEO since we haven't used it.
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