Siteimprove

Score9 out of 10

56 Reviews and Ratings

What is Siteimprove?

The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).

Categories & Use Cases

Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 8.5
Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8.5

Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 8
Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 7.9
Device and Browser Reporting
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
Category average: 8.4

Frank Zare View profile

Associate Director, Web Development in Information Technology at JAMS (201-500 employees employees)

Use Cases and Deployment Scope

We use Siteimprove as an all-in-one software that helps with our digital presence. It's a complete tool that helps us with improving accessibility, SEO, content quality, security issues, and managing the website.

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Pros

We utilize it for accessibility.
Web analytics.

Cons

More robust reporting system.
Integrating with our current CMS.

Return on Investment

Able to improve all of our pages with Siteimprove platform.
Was able to focus on accessibility and fix all the issues by following Siteimprove suggestions and fixes.

Andy Montgomery

Senior Manager - Digital Marketing in Marketing at EssilorLuxottica (501-1000 employees employees)

Use Cases and Deployment Scope

We use Siteimprove to make sure we are WCAG 2.0 compliant for our websites.

Pros

Identifies accessibility issues and potential issues.
Allows you to see where the issue lies on the frontend and in code.
Allows you to update the issue and recheck instantly.

Cons

Sometimes when you make changes it can take a while to take notice and accept updates.

Return on Investment

Without being able to quote real numbers, I can say that we have myriad contracts in place with clients were we are obligated to be WVAG 2.0 AA compliant. Siteimprove allows us to maintain and fulfill this agreement.

Usability

Other Software Used

Semrush

Verified User

Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Siteimprove is utilized as our our overarching web accessibility and web governance tool. We employ it on all public facing websites.

Pros

Accessibility and WCAG compliance
Policy - custom and pre-canned
Identifying SEO opportinities

Cons

Because it's an automated system, there are false-positives in terms of WCAG
Costs keep increasing
Client support no longer top of game

Return on Investment

Providing an accessible website
Providing a high-quality website
All around optimization

Usability

Alternatives Considered

accessiBe

Other Software Used

Optimizely Web Experimentation, Optimizely Content Marketing Platform

Verified User

Engineer in Information Technology (501-1000 employees employees)

Use Cases and Deployment Scope

Our organization utilizes Siteimprove primarily for quality assurance checks and testing, as well as verifying compatibility with WCAG (Web Content Accessibility Guidelines) and modern SEO standards and enhancements. The application has become our go-to tool for ensuring our website is up to date on the latest best practices and maintaining a seamless user experience across all devices and platforms.

Pros

Dashboard enable easy glance at key metrics and stats
Detected issues contain reliable and detailed data
Reports are cusomizable with key information

Cons

Navigation is unclear because of too many options
Accessibility checks oftentimes provide false positives that need correction

Return on Investment

Accessibility scores have increased dramatically from 80 to over 90 due to Siteimprove's detailed tracking. This created an improved user experience for our members

Usability

Alternatives Considered

Ahrefs

Other Software Used

BrowserStack, Ahrefs, Cloudflare

Verified User

Director in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use Siteimprove to understand our website's SEO crawlability and accessibility for users needing ADA experiences. Siteimprove provides stellar visibility into all metrics across these areas, allowing our team to quickly identify and fix issues to help improve all web UX.

Pros

Simple UI.
Quick fixes to improve stats.
Fixes on low hanging fruit.

Cons

Better analytics around funnel visualization and the ability to download data into Excel for manipulation.
Quicker ability to rescan at scale.

Return on Investment

Strong improvement in SEO metrics based on Siteimprove analytics.
Ability to improve site speed thus better SEO rankings.
Quicker findings of broken links and redirects.

Usability

Alternatives Considered

BrightEdge

Other Software Used

Adobe Workfront, Semrush, Lucky Orange

Siteimprove

What is Siteimprove?

Categories & Use Cases

Key Features

Top Performing Features

Lead Conversion Tracking

Event Tracking

Customizable Dashboards

Areas for Improvement

Bounce Rate Measurement

Reporting in real-time

Device and Browser Reporting

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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