SiteSpect

SiteSpect was used as a user experience A/B testing, personalisation, and optimisation platform that tests strategic changes to our organisation's internal platform , mobile site, and other digital applications. It helped in smooth operation of the platform just ensuring good client engagement and customer satisfaction in using our platform. It also helped us realise potential changes that good help improve the customer experience and feel of our platform.

We currently use SiteSpect as our primary A/B and MVT tool. It is primarily administered by our IT group, but the tests and target campaigns we drive with the tool are defined by the Marketing Department. We adopted SiteSpect initially because it seemed like the most robust and flexible testing tool of the competitors we considered. It's continued to be a reliable tool, and we've even used it concurrently with other testing solutions.

Sitespect is an interesting platform. It is based and utilized for A/B testing purposes mainly. One of the major reasons to choose a tool like SiteSpect is the fact that it is not only client-side or front-facing and has the ability to alter the code being rendered on the front-end before it actually gets to the front-end meaning that you do not get the frustrating flicker or flash from code being changed by JavaScript after render. However it does also have some other unusual perks, it can be used to rapidly implement a hotfix across an entire website.

I was responsible for the implementation and use of SiteSpect in a Fortune 50 e-Commerce environment. It was used across web and mobile sites for A/B and multivariate testing to help optimize sales and the guest experience. SiteSpect allows you to monetize your analytics with a minimum of development effort.

We have been using SiteSpect for a number of years now at Digital & Wise. The SiteSpect platform is part of our Conversion Rate Optimisation Services. The product continues to help us support our clients. We offer a fully managed testing service on the SiteSpect platform, our clients take A/B and Multivariate testing seriously and have built strong testing cultures within their business, and we promote SiteSpect as the right tool for the job. It's testing and targeting capabilities and time to deployment are unmatched by another other tool on the market in our view.

If you're looking for a tool that is designed to help bring in significant insight and revenue to your business through testing, look no further.

I have used SiteSpect at Expedia/Hotels.com for 3 years previous to joining Accenture Digital. I was using SiteSpect primarily as an optimisation tool for hotels.com. I was helping to manage the testing process from end to end with massive amounts of hands on experience with SiteSpect. SiteSpect is the most powerful testing tool on the market.