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Filter 25 vetted Sizmek Ad Suite reviews and ratings
Reviews (1-9 of 9)
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January 18, 2020
This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and verification.
- Implementation of creative. Sizmek allows for the creative shop to build directly in the platform which comes in handy more often than not
- Verification suite is easy to use and gather insights.
- Customer support. Any time I need anything, there's always someone there to help.
- Some of the reports take a long time to pull; could be quicker
- Occasionally there are issues when setting up new media plans - placements not sticking, etc.
- Wish that the search functionality was better
May 02, 2018
As a creative, I use Sizmek to upload all assets that the publishers use. After the creative process is done, we upload HTML5 ready and Rich Media Enabled Ads that are then tagged and sent to the publishers. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are usually direct response based, so being able to create and add pixels and track results with assurance is very important.
- Uploading multiple ads in bulk
- It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
- The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
- User Interface is dated and clunky
- Learning Curve is steeper than Google's Doubleclick and requires packaging ads differently
September 12, 2017
As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.
- Customer support
- Flexibility
- Partnerships
- UI
- Google adwords integration dependencies
- Debugging tools
March 23, 2017
It was used as an ad server by department--I was on the BMW/MINI team that used it. It helps consolidate creative by placement (easy to view creative in the server) and there's good customer service support.
- Sizmek is user-friendly--there are help guides easily available
- Sizmek has great customer service--dedicated account team to support questions
- Export function should export files in a smaller Excel size
- An online walk-through for beginners
May 11, 2016
Currently, we use Sizmek for all of our reporting and its only used within our department.
- Allowing customization of automated reports which can be tailored towards individual partners.
- Reporting is easy to read and provides great detail.
- "Campaign Monitor" is amazing at providing real time performance.
- We should have the ability to put multiple KPIs on our reports.
- There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.
I've previously used Sizmek as our ad server, RFP/Proposal process manager, and reporting tool. Sizmek created a seamless transition from one step to the next, is user friendly, and dynamic to allow the user to do whatever they need. I love Sizmek.
- Smart Planning - this is the tool that provides a process for RFPs, Proposals, and Final IO issuance. This tool was great not only to facilitate these processes, but housed all of these documents on a platform that anyone can view at a later date, prevented errors, and cut time in evaluation and implementation
- Reporting - the reporting interface is very user friendly and can pull whatever you need. The export is easily made into a pivot as opposed to being formatted, and made our analytics timeline more client-appeasing
- Support - the Sizmek support team is AMAZING! Very responsive, helpful, and timely.
- Making changes to existing/live placements can be difficult, but I don't think this can be avoided in any ad server
March 17, 2017
Sizmek was being used by our marketing department as an ad server. Sizmek allowed us to properly attribute conversions to correct channels and prevented us from double counting those conversions.
- Sizmek makes trafficking ads and pulling reporting seamless.
- Sizmek has knowledgable and responsive account reps.
- Sizmek provides very granular reporting.
- Sizmek's trading desk was a total miss when I tested it a few years ago.
- I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
We use an ad ops team but also have our digital planners use as well. It allows us to track our digital. Campaigns
- Report pulls
- Ad management
- Advanced analytics
- Bulk uploads
- API sync with Prisma was sometimes faulty
Sizmek is being used by my department as well as the entire organization. As a full service advertising agency, our organization utilizes Sizmek for building digital creative, hosting assets for 3rd party ad serving, facilitating ad tag operations, and having the ability to track and report out on media performance all in one place.
- Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
- Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
- Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
- Simple Creative Hosting - Easy upload and path location details for creative files
- Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
- Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
- Easier bulk creative uploads - Sizmek requires a template to upload multiple files
Sizmek Ad Suite Scorecard Summary
Feature Scorecard Summary
What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
Categories: Search Engine Marketing (SEM), Ad Serving & Retargeting
Sizmek Ad Suite Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |