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Sizmek Ad Suite (discontinued)

Score10 out of 10

27 Reviews and Ratings

What is Sizmek Ad Suite (discontinued)?

Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Sizmek Ad Suite (discontinued) has to offer, as determined by TrustRadius' reviewers.
Based on 27 ratings of Sizmek Ad Suite (discontinued)'s features
View all features

Top Performing Features

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.5

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.7

Areas for Improvement

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 7

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 6.8

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.8

Reviews

What users are saying about Sizmek Ad Suite (discontinued).
View all reviews

Great Platform with some Weaknesses

Incentivized
Heather Annette RileyView profile
Enterprise Account Manager at Zenreach (201-500 employees employees)

Pros

  • Implementation of creative. Sizmek allows for the creative shop to build directly in the platform which comes in handy more often than not
  • Verification suite is easy to use and gather insights.
  • Customer support. Any time I need anything, there's always someone there to help.

Cons

  • Some of the reports take a long time to pull; could be quicker
  • Occasionally there are issues when setting up new media plans - placements not sticking, etc.
  • Wish that the search functionality was better

Return on Investment

  • Increased employee efficiency - by making placements in bulk we save a lot of time

Sizmek Gets the Job done, just a little slower

Incentivized
Collin BergView profile
Freelance Web Developer at SJI Associates | Design & Advertising (11-50 employees employees)

Pros

  • Uploading multiple ads in bulk
  • It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
  • The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds

Cons

  • User Interface is dated and clunky
  • Learning Curve is steeper than Google's Doubleclick and requires packaging ads differently

Return on Investment

  • Being versed in all the ad platforms allows our creative agency to be open to all opportunities a client or publisher might need creative for.
  • Tag auditing client's websites is made much easier with the testing mode pop-up function for conversion tags

Great guys behind a great platform

Paolo ManaraView profile
Head of Operations & Technology in Information Technology at GroupM Connect Italy (11-50 employees employees)

Pros

  • Customer support
  • Flexibility
  • Partnerships

Cons

  • UI
  • Google adwords integration dependencies
  • Debugging tools

Return on Investment

  • Savings on adserving costs
  • Better customer support offered to the client
  • Reduce campaign go live

Alternatives Considered

Adform and DoubleClick

Sizmek - easy to use ad-server and great customer service!

Incentivized
Lisa CaoView profile
Digital Media Supervisor in Marketing at Amobee (1001-5000 employees employees)

Pros

  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions

Cons

  • Export function should export files in a smaller Excel size
  • An online walk-through for beginners

Return on Investment

  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use

Alternatives Considered

Google Analytics

Sizmek is great but there is room for improvement.

Incentivized
Andrew S. PerryView profile
Assistant Digital Media Planner in Marketing at The Garage Team Mazda (51-200 employees employees)

Pros

  • Allowing customization of automated reports which can be tailored towards individual partners.
  • Reporting is easy to read and provides great detail.
  • "Campaign Monitor" is amazing at providing real time performance.

Cons

  • We should have the ability to put multiple KPIs on our reports.
  • There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.

Return on Investment

  • Though easy to read and navigate, Sizmek's dashboard could be a bit more seamless in its functionality.