Name: SK Planet DMP
Author: SK planet

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Java Technologies

Development

Business Intelligence (BI)

Collaboration

Electronic Signature

Email Spam Filter

Enterprise Generative AI

Statistical Analysis

Enterprise

Accounting

Accounting and Tax Services

Financial Risk Management

Tax Compliance

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Blade Servers

Cloud Data Warehouse

Cloud Storage

Data Science

Disaster Recovery

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Load Testing

Message Queue

Network Performance Monitoring

Network Security

OpenStack Cloud

Secret Managers

Single Sign-On

Test Management

Testing Services

User Activity Monitoring

Vector Databases

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Content Management

Data Cleansing

Email Marketing

Email Testing

Marketing Automation

Product Sampling

Referral Marketing

Social Media Management

Survey & Forms Building

Text to Speech

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Trade Promotion Management

Sales

Clinical Trial Management

Construction Takeoff and Estimating

Debt Collection

Equipment Rental

InsurTech

Insurance Suites

Interior Design

Inventory Management

Retail Execution

Vertical-Specific

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SK Planet DMP(Data Management Platform) is a data platform that integrates data of major services such as OK CASHBAG, Syrup Wallet, and allows navigation of behavioral data of 130 million non-identifiable Advertising IDs(ADID) and Cookie IDs in the cloud environment, while allowing data to be extracted by specifying search criteria. A wide range of visual analytics tools enables clients to conduct customer analysis and gain marketing insights. It also builds a safer data environment by collecting and processing non-identifiable data. This enables interlocking with various external channels and maximization of marketing effectiveness through direct communication with customers.

Personal

Team

Department

Organization

Clear Analytics

SK Planet DMP

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

SK planet

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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Data Management Platforms (DMP)

SK Planet DMP

Overview

What is SK Planet DMP?