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Skai

Skai
Formerly Kenshoo

Overview

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

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Learn from top reviewers

Top Automation Search Management Campaign Software

Rating: 10 out of 10
December 21, 2021
IncentivizedVetted ReviewVerified User
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automate...
Continue reading
Jorge Peralta
Project Manager - Marketing
Digital Media Manager
White Shark Media
Skai4 years of experience

Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Rating: 8 out of 10
December 9, 2021
IncentivizedVetted ReviewVerified User
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us wit...
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Verified user
Manager
Skai3 years of experience

Great experience

Rating: 10 out of 10
September 14, 2021
IncentivizedVetted ReviewVerified User
It helps me to manage multi publishers campaigns in single place
Continue reading
Omer Blechman
Employee - Engineering
Software Engineer
Kenshoo
Skai3 years of experience

Kenshoo - Solid Platform!

Rating: 8 out of 10
May 24, 2021
IncentivizedVetted ReviewVerified User
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This too...
Continue reading
Verified user
Director
Skai6 years of experience

Kenshoo Infinity Suite review

Rating: 7 out of 10
September 13, 2017
IncentivizedVetted ReviewVerified User
We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid manage...
Continue reading
Eamonn Kelly
Professional - Marketing
SEM Senior Analyst
UM Worldwide
Skai2 years of experience
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Pricing

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Kenshoo

$10,000

Cloud
Starting Price

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

बालिका आदर्श विधालय में SKAI

YouTube

Workout Demo Navei Skai

YouTube

LinnenLook Meubelstof Demo - Skai-leer.nl

YouTube

Amore Velours Demo - Skai-leer.nl

YouTube

Outdoor Pro Demo - Skai-leer.nl

YouTube

Microsuède Demo - Skai leer nl

YouTube
View more demos
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.1
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.1
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.3
Avg 7.7
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Product Details

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Skai Features

  • Supported: Advanced Algorithms
  • Supported: Workflow Automation
  • Supported: Automated Execution
  • Supported: Bulk Management

Skai Video

For more information please visit: https://kenshoo.com/kenshoo-e-commerce/ For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE

Skai Competitors

Skai Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software are common alternatives for Skai.

Reviewers rate Ad performance reports highest, with a score of 9.8.

The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 17)

Top Automation Search Management Campaign Software

Rating: 10 out of 10
Incentivized
December 21, 2021
JP
Jorge Peralta
Digital Media Manager
White Shark Media (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Skai
4 years of experience
Use Cases and Deployment Scope
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through [Skai] Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.
Pros
  • Cross-account weekly performance comparison report
  • Mirroring feature for changes on existing campaigns
  • Native Bidding Strategies
  • Audit and Alerts
Cons
  • Need more automated applied changes.
  • Has to provide with more conditions and criteria on the audit tool.
  • Hierarchy could be a bit confusing.
Likelihood to Recommend
There were some accounts that were targeting multiple states, very large targeting, and product inventory. I started leveraging Skai (Kenshoo) smart bidding and performance started to skyrocket, then I learned that Kenshoo's smart bidding works best with high volume campaigns, so I started using their bidding system with high volume campaigns and started to see performance improvement across those accounts.

Great experience

Rating: 10 out of 10
Incentivized
September 14, 2021
OB
Omer Blechman
Software Engineer
Kenshoo (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Skai
3 years of experience
Use Cases and Deployment Scope
It helps me to manage multi publishers campaigns in single place
Pros
  • Managing campaigns
  • Improve my campaigns
  • The system works fast
Cons
  • Support full RSA
  • Create manual insights in inaight panel
  • Supply more insights such as smart tags and insight panel
Likelihood to Recommend
If you are managing campaigns in multi publishers and you want to see your data in one place and manage it

Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Rating: 8 out of 10
Incentivized
December 09, 2021
Verified User
Manager in Marketing
Marketing & Advertising Company, 201-500 employees
Vetted Review
Verified User
Skai
3 years of experience
Use Cases and Deployment Scope
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.
Pros
  • Algorithmic Bidding
  • Automated Actions
  • Bulk Optimizations
  • Account Overview and Quick Analysis
Cons
  • Making the use cases easier to understand
  • Ecomm ad scheduling, confusing application
  • Easy keyword additions from Search Query tab
Likelihood to Recommend
Skai helped our client to improve their ROAS within Amazon Search. Their algorithmic bidding has a thoughtful structure [that] helps to improve performance, with easy goal adjustment to push more volume or higher profitability. Other similar platforms like Marin use more complicated bidding portfolios, whereas Skai allows for easy setup and management by setting a single goal.

Kenshoo - Solid Platform!

Rating: 8 out of 10
Incentivized
May 24, 2021
Verified User
Director in Marketing
Marketing & Advertising Company, 501-1000 employees
Vetted Review
Verified User
Skai
6 years of experience
Use Cases and Deployment Scope
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This tool allows the team to be significantly better with our internal efficiencies and media management, and it helps our clients by optimizing placements and settings from a platform-agnostic perspective.
Pros
  • Consolidated reporting
  • Asset management
  • Optimizations across platforms
Cons
  • The UI is stale
  • Some important settings are buried and hard to find
  • Platform can sometimes be sluggish depending on the amount of data it needs to access
  • Reports do not automatically download and require a manual intervention
Likelihood to Recommend
Best Suited
  • Paid search across multiple publishers (Google & Microsoft Advertising)
Least Appropriate
  • Very simple media campaigns (i.e. 1 engine)

Kenshoo Infinity Suite review

Rating: 7 out of 10
Incentivized
September 13, 2017
EK
Eamonn Kelly
SEM Senior Analyst
UM Worldwide (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Skai
2 years of experience
View profile
Use Cases and Deployment Scope
We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid management and account optimization and control. Kenshoo integrates with all major publishers and has an easy to use interface and nice user experience.
Pros
  • Integration with amazon
  • Integration with pinterest
  • Clean UI
Cons
  • Can be slow.
  • Layout not as clear as traditional engines.
  • DoubleClick offers easier integration with [search] engines.
Likelihood to Recommend
Well suited to Amazon and Pinterest campaigns. Some rivals are better for overall search management.
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