TrustRadius: an HG Insights company

Skai

Score9 out of 10

35 Reviews and Ratings

Get a Demo

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Skai has to offer, as determined by TrustRadius' reviewers.
Based on 35 ratings of Skai's features
View all features

Top Performing Features

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 7.1

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.7

Areas for Improvement

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.8

  • Ad display and retargeting segmentation

    Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

    Category average: 7.2

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.6

Reviews

What users are saying about Skai.
View all reviews

Top Automation Search Management Campaign Software

Incentivized
Jorge Peralta
Digital Media Manager in Marketing at White Shark Media (51-200 employees employees)

Use Cases and Deployment Scope

Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through [Skai] Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.

Pros

  • Cross-account weekly performance comparison report
  • Mirroring feature for changes on existing campaigns
  • Native Bidding Strategies
  • Audit and Alerts

Cons

  • Need more automated applied changes.
  • Has to provide with more conditions and criteria on the audit tool.
  • Hierarchy could be a bit confusing.

Return on Investment

  • Reduced Management time per account
  • Increase account management ratio
  • Allowed for capacity availability

Alternatives Considered

Opteo and Acquisio

Great experience

Incentivized
Omer Blechman
Software Engineer in Engineering at Kenshoo (501-1000 employees employees)

Use Cases and Deployment Scope

It helps me to manage multi publishers campaigns in single place

Pros

  • Managing campaigns
  • Improve my campaigns
  • The system works fast

Cons

  • Support full RSA
  • Create manual insights in inaight panel
  • Supply more insights such as smart tags and insight panel

Return on Investment

  • Raised the revenue
  • Decrease the manual error
  • Allowed to created some automated actions

Usability

Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.

Pros

  • Algorithmic Bidding
  • Automated Actions
  • Bulk Optimizations
  • Account Overview and Quick Analysis

Cons

  • Making the use cases easier to understand
  • Ecomm ad scheduling, confusing application
  • Easy keyword additions from Search Query tab

Return on Investment

  • Helped to control ROI
  • Has limited volume at times
  • Improved ROI compared to previous levels

Alternatives Considered

Marin Software

Kenshoo - Solid Platform!

Incentivized
Verified User
Director in Marketing (501-1000 employees employees)

Pros

  • Consolidated reporting
  • Asset management
  • Optimizations across platforms

Cons

  • The UI is stale
  • Some important settings are buried and hard to find
  • Platform can sometimes be sluggish depending on the amount of data it needs to access
  • Reports do not automatically download and require a manual intervention

Return on Investment

  • Improved performance against KPIs
  • Improved internal efficiences
  • Reduced media spend

Usability

Kenshoo Infinity Suite review

Incentivized
Eamonn KellyView profile
SEM Senior Analyst in Marketing at UM Worldwide (1001-5000 employees employees)

Pros

  • Integration with amazon
  • Integration with pinterest
  • Clean UI

Cons

  • Can be slow.
  • Layout not as clear as traditional engines.
  • DoubleClick offers easier integration with [search] engines.

Return on Investment

  • Ability to manage multiple external campaigns from one source has saved time.
  • Reports are easier to generate for many campaigns in different [search] engines.
  • Fee is lower than some competitors.

Alternatives Considered

DoubleClick and Marin Software

Related Products

Products similar to Skai that may also meet your needs.
All comparisons
Marin Software (discontinued)
CompareLearn more