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Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's …
Starting at $10,000 Starting Price
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Recent Reviews
Popular Features
- Ad performance reports (12)9.898%
- Ad dashboards (12)7.676%
- Ad campaign creation (11)7.676%
- Ad conversion tracking (12)6.767%
Pricing
Kenshoo
$10,000
Cloud
Starting Price
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
बालिका आदर्श विधालय में SKAI
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Workout Demo Navei Skai
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LinnenLook Meubelstof Demo - Skai-leer.nl
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Amore Velours Demo - Skai-leer.nl
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Outdoor Pro Demo - Skai-leer.nl
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Microsuède Demo - Skai leer nl
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Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Skai Features
- Supported: Advanced Algorithms
- Supported: Workflow Automation
- Supported: Automated Execution
- Supported: Bulk Management
Skai Video
For more information please visit: https://kenshoo.com/kenshoo-e-commerce/
For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE
Skai Competitors
- Marin Software
- DS3
- Adobe
Skai Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Marin Software are common alternatives for Skai.
Reviewers rate Ad performance reports highest, with a score of 9.8.
The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(34)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.
Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.
Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.
In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.
Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.
Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.
Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.
Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.
Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.
Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.
Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.
Based on user reviews, there are three common recommendations for Skai and Kenshoo:
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Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.
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Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.
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As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.
Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.
Attribute Ratings
Reviews
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December 21, 2021
Top Automation Search Management Campaign Software
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
December 09, 2021
Skai i.e. Kenshoo, Delivers Strong Ecomm Help
I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially for traditional Search but Kenshoo i.e. Skai is just easier to use, navigate across the accounts, campaigns and see things holistically.
May 24, 2021
Kenshoo - Solid Platform!
Google marketing suite - Good for Google but nothing else
Marin - Was very problematic and lacked easy of use & features
Marin - Was very problematic and lacked easy of use & features
January 22, 2020
Great if you have lots of data
We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
September 13, 2017
Kenshoo Infinity Suite review
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
April 18, 2017
Kenshoo Review from a Marin lover
I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
February 08, 2017
Good for Multi-Channel Management
Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick for a more competitive rate advantage. DoubleClick's ability to integrate seamlessly with Google Analytics is also an advantage it has over Kenshoo.
February 03, 2017
Highly Recommend Kenshoo Search
I have not personally compared Kenshoo to other tools out there
February 02, 2017
Kenshoo - Streamline Your Advertising Efforts
An advantage that Nanigans has over Kenshoo is that their version of 'portfolios' didn't have any budget or flight length requirements and was extremely easy to use. They also offered 'affinity' segments. These are studies they would run on certain audiences that would result in keywords, or interest that have a high affinity towards the submitted audience group. A negative is that it was very much possible to overspend on Nanigans, whereas with Kenshoo, ad sets will never overspend their daily or lifetime budget.
February 02, 2017
Kenshoo Infinity Suite Review
Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products.
February 02, 2017
Okay for tracking purposes
I have not explored other platforms.
October 27, 2015
A Tool Made for Big Budgets
While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract.
December 18, 2014
Kenshoo Search saves me time and money!
Score 8 out of 10
Vetted Review
Verified User
Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are some of the reasons why our company chose Kenshoo Search over Marin Software.
December 18, 2014
I Kenshoo Social, Maybe You Can, Too.
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor.
August 06, 2014
Fast & Easy, but Comes With a Price
Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, the cost and unwillingness to budge on a 12mo contract makes it a little more difficult to not look elsewhere.