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Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's …
Starting at $10,000 Starting Price
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Recent Reviews
Popular Features
- Ad performance reports (12)9.898%
- Ad dashboards (12)7.676%
- Ad campaign creation (11)7.676%
- Ad conversion tracking (12)6.767%
Pricing
Kenshoo
$10,000
Cloud
Starting Price
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
बालिका आदर्श विधालय में SKAI
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Workout Demo Navei Skai
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LinnenLook Meubelstof Demo - Skai-leer.nl
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Amore Velours Demo - Skai-leer.nl
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Outdoor Pro Demo - Skai-leer.nl
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Microsuède Demo - Skai leer nl
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Product Details
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- Competitors
- Tech Details
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Skai Features
- Supported: Advanced Algorithms
- Supported: Workflow Automation
- Supported: Automated Execution
- Supported: Bulk Management
Skai Video
For more information please visit: https://kenshoo.com/kenshoo-e-commerce/
For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE
Skai Competitors
- Marin Software
- DS3
- Adobe
Skai Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Marin Software are common alternatives for Skai.
Reviewers rate Ad performance reports highest, with a score of 9.8.
The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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(34)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.
Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.
Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.
In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.
Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.
Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.
Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.
Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.
Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.
Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.
Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.
Based on user reviews, there are three common recommendations for Skai and Kenshoo:
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Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.
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Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.
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As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.
Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.
Attribute Ratings
Reviews
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December 18, 2014
Kenshoo Search saves me time and money!
Score 8 out of 10
Vetted Review
Verified User
Kenshoo Search is being used by our marketing team. Specifically, our Search Marketing Analyst uses it on a daily basis for campaign management, bid optimization, data analysis and reporting, etc. Our CMO and VP of Marketing also use it periodically to view data at a high level via the dashboard reports. Kenshoo Search helps automate bid optimization which allows our marketing team to spend more time on strategic planning. Also, I personally love its attribution model feature, which allows me to choose from 5 different models and analyze the differences in conversion data depending on the model (example: weighted first-click vs. weighted last-click).
- Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
- Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
- Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
- Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
- Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
- Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
- Kenshoo Search was able to significantly increase our search marketing analyst's time management efficiency. By utilizing Kenshoo Search's bid policies, he was able to save 5+ hours per week that would have normally been spent on manual bid optimization.
- Kenshoo Search allowed us to better understand our conversion funnel from beginning to end. This helped us gather insights that we wouldn't have been able to attain without Kenshoo Search, make optimizations based off those learnings, and ultimately help improve ROI.
- Kenshoo Search has not always been fast to incorporate new features from Google Adwords and/or Microsoft BingAds into their services. I would consider these missed opportunities to improve ROI.
Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are some of the reasons why our company chose Kenshoo Search over Marin Software.
December 18, 2014
I Kenshoo Social, Maybe You Can, Too.
We currently use Kenshoo Social in our department as a management tool for large scale Facebook advertising. The tool streamlines and helps us effectively manage large campaigns and optimize to specific KPIs. Kenshoo Social has significantly reduced the headaches caused by Facebook's own Power Editor.
- Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
- Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
- Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
- Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
- Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
- Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
- Improved CPL in lead gen campaigns
- Expanded targeting suggestions helped get the ads in front of eyeballs not otherwise considered
- The amount of time saved using Kenshoo Social was huge for us
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor.
August 06, 2014
Fast & Easy, but Comes With a Price
Used by the Marketing team, both search and social. It allows us to both efficiently and effectively test multiple aspects of our social strategy. Not only does it allow us to test multiple things instantly, but it also helps to manage the process. The social editor, ad creator, and bid policy were some of the main things that I took advantage of. It takes a few weeks for the bidding system to gain enough data to begin the optimization phase, but once the data is set, the system can do some amazing things. The editor allows you to test multiple ad units and creatives at once as well.
- The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
- Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
- Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
- When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
- Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
- Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
- A decrease (over time, took approximately 3months) in ETS. Expense to Sales ration prior to Kenshoo social was about 43% through our social channel. About 3-4months after implementation, ETS came down to 30%. As a benchmark, search engine marketing ETS is sub 20%. This shows how difficult DR through social is.
- Increased employee efficiency. The editor tool really allowed us to pump out more ad units and targets. We saw an immediate impact here against using the Facebook UI. This one is a no brainer, you will see an impact.
- Better tracking. We had never seen accurate cross channel attribution. We had tried it through a number of products (Omni, ugh, never use) and didn't see the results. Kenshoo Social gave us an accurate run down of cross channel use.
Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, the cost and unwillingness to budge on a 12mo contract makes it a little more difficult to not look elsewhere.