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Skai

Skai
Formerly Kenshoo

Overview

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

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Learn from top reviewers

Top Automation Search Management Campaign Software

Rating: 10 out of 10
December 21, 2021
IncentivizedVetted ReviewVerified User
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automate...
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Jorge Peralta
Project Manager - Marketing
Digital Media Manager
White Shark Media
Skai4 years of experience

Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Rating: 8 out of 10
December 9, 2021
IncentivizedVetted ReviewVerified User
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us wit...
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Verified user
Manager
Skai3 years of experience

Great experience

Rating: 10 out of 10
September 14, 2021
IncentivizedVetted ReviewVerified User
It helps me to manage multi publishers campaigns in single place
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Omer Blechman
Employee - Engineering
Software Engineer
Kenshoo
Skai3 years of experience

Kenshoo - Solid Platform!

Rating: 8 out of 10
May 24, 2021
IncentivizedVetted ReviewVerified User
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This too...
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Verified user
Director
Skai6 years of experience

Kenshoo Infinity Suite review

Rating: 7 out of 10
September 13, 2017
IncentivizedVetted ReviewVerified User
We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid manage...
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Eamonn Kelly
Professional - Marketing
SEM Senior Analyst
UM Worldwide
Skai2 years of experience
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Pricing

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Kenshoo

$10,000

Cloud
Starting Price

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

बालिका आदर्श विधालय में SKAI

YouTube

Workout Demo Navei Skai

YouTube

LinnenLook Meubelstof Demo - Skai-leer.nl

YouTube

Amore Velours Demo - Skai-leer.nl

YouTube

Outdoor Pro Demo - Skai-leer.nl

YouTube

Microsuède Demo - Skai leer nl

YouTube
View more demos
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.1
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.1
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.3
Avg 7.7
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Product Details

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Skai Features

  • Supported: Advanced Algorithms
  • Supported: Workflow Automation
  • Supported: Automated Execution
  • Supported: Bulk Management

Skai Video

For more information please visit: https://kenshoo.com/kenshoo-e-commerce/ For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE

Skai Competitors

Skai Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software are common alternatives for Skai.

Reviewers rate Ad performance reports highest, with a score of 9.8.

The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-3 of 3)

Kenshoo Search saves me time and money!

Rating: 8 out of 10
December 18, 2014
MH
Matt Howarth
Search Marketing Analyst
Gazelle (Internet, 51-200 employees)
Vetted Review
Verified User
Skai
3 years of experience
Use Cases and Deployment Scope
Kenshoo Search is being used by our marketing team. Specifically, our Search Marketing Analyst uses it on a daily basis for campaign management, bid optimization, data analysis and reporting, etc. Our CMO and VP of Marketing also use it periodically to view data at a high level via the dashboard reports. Kenshoo Search helps automate bid optimization which allows our marketing team to spend more time on strategic planning. Also, I personally love its attribution model feature, which allows me to choose from 5 different models and analyze the differences in conversion data depending on the model (example: weighted first-click vs. weighted last-click).
Pros
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Cons
  • Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
  • Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
  • Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
Likelihood to Recommend
Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
Return on Investment
  • Kenshoo Search was able to significantly increase our search marketing analyst's time management efficiency. By utilizing Kenshoo Search's bid policies, he was able to save 5+ hours per week that would have normally been spent on manual bid optimization.
  • Kenshoo Search allowed us to better understand our conversion funnel from beginning to end. This helped us gather insights that we wouldn't have been able to attain without Kenshoo Search, make optimizations based off those learnings, and ultimately help improve ROI.
  • Kenshoo Search has not always been fast to incorporate new features from Google Adwords and/or Microsoft BingAds into their services. I would consider these missed opportunities to improve ROI.
Alternatives Considered
Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are some of the reasons why our company chose Kenshoo Search over Marin Software.
Likelihood to Renew
8
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.

I Kenshoo Social, Maybe You Can, Too.

Rating: 8 out of 10
Incentivized
December 18, 2014
JW
Jonathan Warner
Manager, Paid Media
Covario (Marketing and Advertising, 51-200 employees)
Vetted Review
Reseller
Skai
2 years of experience
Use Cases and Deployment Scope
We currently use Kenshoo Social in our department as a management tool for large scale Facebook advertising. The tool streamlines and helps us effectively manage large campaigns and optimize to specific KPIs. Kenshoo Social has significantly reduced the headaches caused by Facebook's own Power Editor.
Pros
  • Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
  • Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
  • Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
Cons
  • Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
  • Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
  • Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
Likelihood to Recommend
Kenshoo Social is an absolutely necessary tool if an advertiser wishes to have large scale Facebook advertising. The management of thousands of ads are made much easier and efficient through the tool. If a company wanted to advertise on a small scale on Facebook, Kenshoo Social would not be something I would recommend. I was heavily concerned with the tools ability to track, report and manage efficiently and effectively, which it does well for the most part.
Return on Investment
  • Improved CPL in lead gen campaigns
  • Expanded targeting suggestions helped get the ads in front of eyeballs not otherwise considered
  • The amount of time saved using Kenshoo Social was huge for us
Alternatives Considered
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor.
Likelihood to Renew
10
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients.
Reliability and Availability
4

Fast & Easy, but Comes With a Price

Rating: 6 out of 10
Incentivized
August 06, 2014
Verified User
Manager in Marketing
Entertainment Company, 5001-10,000 employees
Vetted Review
Verified User
Skai
3 years of experience
Use Cases and Deployment Scope
Used by the Marketing team, both search and social. It allows us to both efficiently and effectively test multiple aspects of our social strategy. Not only does it allow us to test multiple things instantly, but it also helps to manage the process. The social editor, ad creator, and bid policy were some of the main things that I took advantage of. It takes a few weeks for the bidding system to gain enough data to begin the optimization phase, but once the data is set, the system can do some amazing things. The editor allows you to test multiple ad units and creatives at once as well.
Pros
  • The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
  • Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
  • Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
Cons
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Likelihood to Recommend
If you're a smaller company, you're MUCH better looking to Marin or even an agency. Kenshoo will tell you this straight up. They tailor towards larger companies who have a large marketing spend. Also, they are not cheap by any means. With out getting into details, they generally require at least a 12 month contract and the percentage of spend is fairly high. However, you're getting a great tool that's easy to use and can track across channels. You really need to look at all the products before deciding. This tool is definitely made for larger organizations with large marketing buckets.
Return on Investment
  • A decrease (over time, took approximately 3months) in ETS. Expense to Sales ration prior to Kenshoo social was about 43% through our social channel. About 3-4months after implementation, ETS came down to 30%. As a benchmark, search engine marketing ETS is sub 20%. This shows how difficult DR through social is.
  • Increased employee efficiency. The editor tool really allowed us to pump out more ad units and targets. We saw an immediate impact here against using the Facebook UI. This one is a no brainer, you will see an impact.
  • Better tracking. We had never seen accurate cross channel attribution. We had tried it through a number of products (Omni, ugh, never use) and didn't see the results. Kenshoo Social gave us an accurate run down of cross channel use.
Alternatives Considered
Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, the cost and unwillingness to budge on a 12mo contract makes it a little more difficult to not look elsewhere.
Likelihood to Renew
6
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere.
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